Download - Public Relations Plan for Sweat Fitness
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GrapevinePublic Relations
Public Relations Proposal for Sweat Fitness
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You heard it from the GrapevineGrapevine Public Relations 2
IDENTIFIED PROBLEM
• Needs to build stronger relationships with and among customers through interaction inside and outside the gym.
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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IDENTIFIED OPPORTUNITY
• Sweat can create lasting relationships with and among their customers through interactive websites and personalized events.
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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•Sweat is a boutique fitness center that is focused on giving personal attention to their members by providing customized services, unlike LA Fitness which only withholds a basic staff and customer relationship.
POSITIONING
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OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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1. Draw at least 30% of members to all new events by January 2011
2. Double the amount of fans and followers on the Facebook and Twitter pages by March 2010.
3. Have 25% of existing members create profiles on interactive Sweat website by May 2010.
SMART OBJECTIVES
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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•Strong social media campaign•Interactive Sweat website with member profiles•Personalized events for existing members and their guests
STRATEGIES
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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• • •Sweat Online Member Profile•Customer Appreciation Day•Guilt Free Happy Hour•Make-up Event
TACTICS
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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SOCIAL MEDIA: FACEBOOK
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SOCIAL MEDIA: FACEBOOK
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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SOCIAL MEDIA: TWITTER
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SOCIAL MEDIA: TWITTER
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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• User name and password• Feedback on fitness diary• Trainer and class sign ups• Manage financials 24/7• Trainer bios• Attendance calendar
SWEAT ONLINE
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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• Healthy food • Massage and chiropractic services
• Personal trainers available• Meditation classes
CUSTOMER APPRECIATION DAY
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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• Local make-up artist and Sweat trainers• Drive more women and their guests to workout together at Sweat
ENHANCE INSIDE AND OUT
OPPORTUNITY POSITIONING SMARTSTRATEGIES
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
PROBLEM TACTICS
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• Meet and socialize with Meet and socialize with members after workmembers after work
• ““Sweat cocktails”Sweat cocktails”• Exchange workout tipsExchange workout tips
GUILT FREE HAPPY HOUR
PROBLEM OPPORTUNITY POSITIONING SMARTSTRATEGIESTACTICS
SOCIAL MEDIASWEAT ONLINEAPPRECIATION MAKEUP HAPPY HOUR
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THANKYOU
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CALENDAR
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TWEET CALENDAR