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Public Opinion Polls
What is public opinion?
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Public Opinion Polls take the pulse of America regarding many different issues.
They are also predictors of elections.
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How do Election Polls Work?
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There are different types of polls.
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When looking at a poll, there are a few things you should consider:
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When looking at a poll, there are a few things you should consider:
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What are the definitions of the following terms?
• Distribution• Open Ended Questions• Universe (or population)• Consensus• Polarized• Manifest Opinion
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Is polling accurate?
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Discuss the following questions with your partner
• Why is it important for leaders to know latent opinions?
• What is salience? What issues are often salient to people?
• How has public opinion shaped policy? • How do politicians use polls?
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Polling in the November 2012 Election Prior to the 1st Presidential Debate
• Gallup Poll– Obama 48%– Romney 45%
• CBS/NY Times Poll: Swing States– Obama a 53 percent to
44 percent lead in Florida and a 53 percent to 43 percent advantage in Ohio.
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Polling in the November 2012 Election After the 1st Presidential Debate
Pew Research Survey of Likely Voters
49% Support Romney45% Support Obama
Pew Research Survey of Registered Voters
46% Support Romney AND Obama
• Gallup Poll of Registered Voters
47% Support Romney AND Obama
***Show video clip
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In Review…
• What is public opinion? • Explain the different types of polls? • What must you consider when looking at a
poll?