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Public Information Strategies2011 NASCSP Annual Meeting
Kimberly Cameron, Senior Weatherization Program ManagerSeptember 23, 2011
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Weatherization Assistance ProgramCommunication Efforts
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ARRA Communications Plan
• Funding Jumped from $2.9 million to $124.7 million
•Capacity Issue Concerns
• Media Training at ARRA Kick-Off Meeting
• Review Sub-grantees Press Releases
•Monthly Conference Calls to communicate to everyone at one time•Cooperate with Reporters•Press Release on every milestone reached, goal accomplished, or change
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ARRA Communications Plan
• Weatherization Program Staff worked with Public Relations Officer
• Added a positive message, even if the story was negative (Reallocation)
• Continually “Toot Our Own Horn”
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• GEFA communicates messages and announcements regarding our WAP through both traditional and social media efforts
• Press releases, opinion pieces, marketing materials
• Proactive media outreach
• Utilizing the GEFA website, and social media outlets
• Helping our network service providers and partners in their communication efforts
• Remaining conscious of local issues
WAP Public Relations Strategy
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10,000th Home Announcement
• GEFA’s WAP weatherized its 10,000th home July 2011
• GEFA worked with our partner Southface to develop video on Georgia’s WAP
• A press release accompanied the video distribution
• We used social media tools and the GEFA and Southface websites to distribute the story
• A guest column by GEFA’s Executive Director Kevin Clark was pitched to local papers
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10,000th Home Announcement
• 10,000th Home Announcement accomplishments
• Video received more than 250 views in less than one month on YouTube
• Key publications such as Southeast Green covered the story
• Guest column appeared on a blog in the Atlanta Business Chronicle
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10,000th Home YouTube Video
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Kim CameronSenior Weatherization Program Manager
233 Peachtree St., NEHarris Tower, Suite 900Atlanta, Georgia 30303