ADWORDS AUTOMATION HATTRICKSteve HammerPresident, RankHammer
AUTOMATION – A HUGE SCORE
3
A BAR WITH A HUGE PATIO
Steve Hammer, @armondhammer Rankhammer.com
LOOKS LIKE THIS WHEN IT RAINS
ADS THAT ACTIVATE AUTOMATICALLY
THE ME SLIDE
FAMILYWhat it’s all about
FOOD AND WINEVegas is a playground to me.
HOCKEYGo Stars
RANKHAMMERDallas Based Internet Marketing Agency
PERIOD ONE – AUTOMATION RULES
RULES DO THREE BASIC THINGSPause Start
Timing
Poor Performance
Email Alerts
Budget
Warnings
Updates
Basic Bid
Changes
Low Position
Minimum First Page
SIMPLE TO USE
AUTOMATION FRAMEWORK
• Bounce Rate
Metric
• Exceeds 50%
Target• Reduce bid by 10%Action
PERIOD TWO – AD CUSTOMIZERS
A HELPER TO MORE DYNAMIC ADS
BUSINESS DATA
https://support.google.com/adwords/answer/6093368
SCRIPTS
SCRIPT CAPABILITIES
External DataReportingHourly UpdatesMath
Ad Parameters
GETTING STARTED
SCRIPTING COACHING AND RESOURCES
Google Developers
FreeAdwordsScripts.com
Optmyzr
RankHammer
FIRM BUDGETS
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
CATCH BIG MISTAKES
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
BIDDING BY WEATHER
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
MERGE SOCIAL MEDIA AND ADWORDS
LIVE TWITTER FOLLOWERS
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
MODIFYING SCRIPTS
Log “Hello World”
• Had a CTR greater than 0.01
• For all dates
Find Keywords
that
• While iterates one at a timeGo through the keywords
• Based on Maximum CPC * 1.01
Set a new CPC
Go broke
USE BETTER METRICS
Log “Hello World”
• Had a CTR greater than 0.01
• For all dates
Find Keywords
that
• While iterates one at a time
Go through
the keywords
• Based on Maximum CPC * 1.01
Set a new CPC
Go broke
Log “Raise on Conversion”
•Had conversion rate > 10%•With more than 10 clicks•Over the last 30 days
Find Keywords
that
•While iterates one at a timeGo through the keywords
•Based on Max CPC * 1.05Set a new CPC
Go slightly less broke
Steve Hammer, @armondhammer Rankhammer.com
BETTER RESULT
WE ARE HERE SOCIAL NETWORKS
Dallas TXLOCATED
!
WEBSITE
@armondhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer
CONNECT WITH US
THANK YOU
