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Psychology 12
ATTITUDE Formation
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DefinitionsWhat are attitudes?
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How do attitudes develop?
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Consistency?How often do we display the same attitude
to the same object, idea, or situation?
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What's it like?
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What do you think?
Attitudes develop based on how we evaluate
something. We can only determine someone holds an attitude about anything
until he/she responds “evaluatively” to an Attitude Object (AO).
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Attitude is a general and enduring positive or negative feeling about some person,
object, or issue.
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American History X
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Attitudes refer to very general
evaluations that people
hold of themselves, other people, objects, and
issues.
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1] Cognitive – beliefs about what is or is not true with respect to the AO.
2] Affective – feelings / emotions toward the AO.
3] Behavioral – tendencies to do certain things with respect to the AO.
Eg. Drinking and Driving
The three Components of Attitude
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Rick Mercer Rant
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Habits (I wake up every morning and I feel angry!)
Values (beliefs that we held dear);
“You know what Maria… once I would like to wake up and find these dishes in the cabinet!”
Beliefs (They are assumptions, theories, explanations, conclusions and states of mind)
Opinions (a person's ideas and thoughts towards something)
Attitudes aren't ....
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Both influence behavior
Habits are routine behaviors that are performed without evaluation of the behaviors’ consequences or the behavior itself
Attitudes are persistent evaluations
Attitudes & Habits
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Rick Mercer Rant
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Both are evaluations
Although, saying that somebody values the dishes being placed in the cabinet after they have been washed is similar with saying that somebody has a positive attitude of the dishes being placed in the cabinet after they have been washed
Values are ideal, desirable goals - more global/general than attitudes
Values can encompass several attitudes – i.e., one can have several attitudes towards certain values
Attitudes & Values
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Rick Mercer Rant
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Beliefs are propositions about the attributes (“that car salesman”) of objects (e.g., “will say anything to make a sale”)
Beliefs are primarily cognitive – they do not generally lead directly to an action
Difficult to distinguish attitudes from beliefs when a belief ascribes a positive or negative attribute to an object
Attitudes & Beliefs