![Page 1: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/1.jpg)
Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
140 CHARACTERS OR LESS:My Little Rant, You’re DoingSocial Media Wrong, Tired ofYour Excuses, Something I Hate,What 1 Fan of Yours Can Do
140 CHARACTERS OR LESS My Little Rant, You’re Doing Social Media Wrong,Tired of Your Excuses, Something I Hate, What 1 Fan of Yours Can Do
![Page 2: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/2.jpg)
Tweet: @murrayiz is doing an awesome job presenting to #prsamiami
If you like whatyou hear, pleaseTweet about it /
Post it / Blogabout it
![Page 3: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/3.jpg)
Murray’s Little Rant1.
Tweet: @murrayiz is about to start his Little Rant to #prsamiami
![Page 4: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/4.jpg)
Before We Get Started
?
![Page 5: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/5.jpg)
HowDidYou
HearAbout
Today?
Tweet: @Poll CODE @Murrayiz Txt: CODE to 99503
Tweet: @murrayiz just did an incredible live Twitter Poll #prsamiami
![Page 6: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/6.jpg)
So What
Was ThePoint?
![Page 7: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/7.jpg)
When Was thePhonographInvented?
(October, 1877)
Tweet: @murrayiz is creating a simile between socmed and the phonograph #prsamiami
![Page 8: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/8.jpg)
Name of the1st RealAlbum?When?
(December, 1966)
(Sgt Pepper’s Lonely Hearts Club Band)
![Page 9: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/9.jpg)
That’s
89Years
(And 2 months)
Tweet: I really love the Beatles #prsamiami
![Page 10: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/10.jpg)
When was the
FAXMachine Invented?
1848 by Alexander Bain
![Page 11: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/11.jpg)
But what does thishave to do with
SocialMedia?
Murray
^
![Page 12: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/12.jpg)
The Game
Has BeenChanged
Permanently
![Page 13: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/13.jpg)
In fact…
…the world…
…has permanently changed.(We just don’t yet know how)
![Page 14: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/14.jpg)
And If You’re
NotPlaying
You have NO chance to win
Currently
Tweet: @murrayiz quoted Wayne Gretzky: You miss 100% of the shots you don’t take #prsamiami
![Page 15: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/15.jpg)
Everyone is Doing SocialMedia Wrong
2.
(Including You)
![Page 16: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/16.jpg)
Why?How Many?
![Page 17: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/17.jpg)
“I’m gonnaprint out 1 million post cards
and mail them out today.”(no-one would say this)
@murrayiz thinks everyone is doing Social Media wrong - and I’m beginning to agree #prsamiami
![Page 18: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/18.jpg)
BRAND
Tactic
GoalStrategy
CampaignSocial Media?
Social Media?
Social Media?
Social Media!!!
![Page 19: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/19.jpg)
I’m Tired of Your Excuses3.
![Page 20: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/20.jpg)
767 Million* 2.5x US 10x MLB 8x SuperBowl XLIII 7000x CES 4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
![Page 21: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/21.jpg)
Segmented??
Murray, please tell me whatdoes that mean for me?
![Page 22: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/22.jpg)
But Murray,I Own the “Purple Store”
![Page 23: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/23.jpg)
But Murray,I Sell Purple Shoes … or Pens
![Page 24: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/24.jpg)
But Murray,My Customers Are Local
@murrayiz is giving us some great examples of different biz’s doing a great job with SocMed #prsamiami
![Page 25: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/25.jpg)
But Murray, Social MarketingJust Won’t Work in My
Industry!
![Page 26: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/26.jpg)
But Murray, I ReallyDon’t Have the Time
![Page 27: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/27.jpg)
But Murray, I only sell to otherbusinesses
![Page 28: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/28.jpg)
But Murray, My Business is OnThe Go
![Page 29: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/29.jpg)
You
Have NoExcuses
@murrayiz I guess I have no excuses for not doing SocMed the right way #prsamiami
![Page 30: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/30.jpg)
Something I Really Hate4.
![Page 31: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/31.jpg)
Cool!
![Page 32: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/32.jpg)
Cooler!!
![Page 33: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/33.jpg)
Huh ???
@murrayiz hates being invited to a party when there’s no-one else there #prsamiami
![Page 34: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/34.jpg)
Huh ???
@murrayiz hates being invited to a party when there’s no-one else there #prsamiami
![Page 35: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/35.jpg)
WHAT ONE OF YOUR FANSCOULD DO
5.
![Page 36: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/36.jpg)
So What? Social Graph?
Murray Goesto SeaWorld(with son)
Murray Tweets And Posts
(11 Tweets)(9 images)(1 video)
Murray Potentially Creates
22,300SeaWorld
Impressions
@murrayiz Social Graphs are very cool!! #prsamiami
![Page 37: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/37.jpg)
That’s
What IThink
(You?)
@murrayiz did an awesome job presenting to #prsamiami
![Page 38: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/38.jpg)
And if you still don’tthink you should be doing it…
Do YouAgree orDisagreeThat SocialMediaWill…
![Page 39: PRSA Miami Presentation Social Media Strategy - 140 CHARACTERS OR LESS: My Little Rant, You’re Doing Social Media Wrong, Tired of Your Excuses, Something I Hate, What 1 Fan of Yours](https://reader033.vdocuments.us/reader033/viewer/2022051816/5443b13cb1af9fbc0e8b4606/html5/thumbnails/39.jpg)
Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
?
Shameless self-promotion:If you enjoyed this presentation, please
tweet about it. Thx!