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PROTECTING CREATIVITY INFASHION(E XPLORING PATENTING AND
D ESIGN P ROTECTION )
BY-
NishantKewalramani
Head- IP Consulting & Strategy
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AGENDA
Thinking Beyond Trade marks
Patent Protection
Design Protection
Case Illustrations
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W ALMARTV . S AMARA BROTHERSTHINKING BEYOND TRADEMARKS
Walmart- creation of knockoffs
Product Packaging
v.
Product Design
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Super Star Shoe
Inherently
Distinctive?
AcquiredDistinctiveness
Whenever no clearanswer assume to bedesign
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INVENTIONS
Subject Matter
Usefulness
Novelty
Non-obviousness
Specification
PATENTS
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US P ATENT 5,005,218
An aperture in a bodyof a garment co-actswith a part of thegarment to produce acombination of twodimensional image ordesign appearing onthe garment with a
three dimensionalpart of the garment
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F ASHION ILLUMINATION S YSTEM
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M ODIFICATION OF ILLUMINATION SYSTEM
One or more concealedlight sourcespositioned so as toilluminate the skin of the wearer as opposedto focusing attentionon the light sourcesthemselves.
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CROCS V . H OLEY S OLES
CrocsFootwear pieces andmanner of manufacture
Footwear pieces moldedfrom lofted materialOne or more ventilatorsin footwear surroundedby liquid conductors
capable of channelingliquid spilled on surfaceof footware pieces awayfrom the foot«
CROCS
HOLEY
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DESIGN P ROTECTION
Aesthetic appearance of an article
Term 15 years (10+5)
Ornamental features should be novel
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N OVELTY & C REATIVITY
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ISSUE OF F UNCTIONALITY
Ornamental characteristics to be separated fromfunctional characteristics.
If the design is a direct result of the function thensuch a design is not protected.
Bell bottoms/boot cuts again
Cloth designs???Shoe and accessories designs???
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Chain Stripe combined with chain formedletters and ball and chain periods
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Vertical lines andstippling representcontrasting fabriccolor relative to theother fabric color.The dashed lines areunderstood torepresent stitching
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TRUE RELIGION DENIM
Ornamental StitchPattern applied topants
Up to $600 a pair!
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