Download - Propaganda Techniques
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Propaganda Techniques
How authors persuade you to believe whatever
they want
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Name CallingPropagandaTechnique
Definition
Name Calling Labeling people with negative words
Often in politics or wartime- “Commie” or “terrorist”
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Name Calling
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Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.
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Name Calling
Name-Calling Commercial
http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage
Old Spice“lady sented body wash”
“Anything can happen when your man smells like Old Spice and not
a lady.”
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Transfer
presents a positive image or idea and attaches the positive feelings to another idea.
PropagandaTechnique
Definition
Transfer
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e-trade baby
http://www.youtube.com/watch?v=x0GsNhLt9Ds
McDonald's Chicken Dance
http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related
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BandwagonPropagandaTechnique
Definition
Bandwagon -Following the crowd-Doing it because everyone else is
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Bandwagon
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Bandwagon
verison commercial
http://www.youtube.com/watch?v=14CKzskjn4s
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Red HerringPropagandaTechnique
Definition
Red Herring -Distracting with an unrelated point-"winning" an argument by leading attention away from the argument and to another topic.
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Red Herring
Nike
http://www.youtube.com/watch?v=jlXRengzZoc
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Red HerringVideo Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)
Never-ware cookware will look beautiful on your shelf for generations!
No mention of its cooking value is made.
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Red Herring
What is this an advertisement for?
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Perfume!
Shoes!
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Emotional AppealPropagandaTechnique
Definition
Emotional Appeal -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product
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Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956
They connect a feeling with this organization.
Army strong
http://www.youtube.com/watch?v=YSbCnWe6e1o
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Emotional Appeal
Christian Children's Fund
http://www.youtube.com/watch?v=KcBLYxCzFgw
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TestimonialPropagandaTechnique
Definition
Testimonial -using a celebrity to sell/convince
-if a celebrity (who has it together) like this, then there must be something to it
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Testimonial
Mike Huckabeehttp://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11
Testimonial
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Testimonial
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RepetitionPropagandaTechnique
Definition
Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true
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RepetitionA good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were.
http://www.sourcewatch.org/index.php?title=Repetition"
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RepetitionHead On Commercial
http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related
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Glittering Generalities
PropagandaTechnique
Definition
Glittering Generalities
-Using vague slogans or catchphrases without supporting info or reason (freedom, honor)
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GlitteringGeneralities
Duck and Cover
http://www.archive.org/details/DuckandC1951
Redbull Commercialhttp://www.youtube.com/watch?v=8x9iYweART4
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Glittering Generalities
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StereotypesPropagandaTechnique
Definition
Stereotypes -When you make a generalization or an assumption about a group of people.
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Stereotypes“A student who doesn’t do his homework is a
bad student.”
“Blonds are dumb.”
“Athletes are bullies.”
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Stereotypes
Stereotypes in mediahttp://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related
http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=relatedred bull
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Fear
PropagandaTechnique
Definition
Fear -Scaring people in order to make them believe in what you are saying or selling.
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Fear
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Fear Y2K Commercial
http://www.youtube.com/watch?v=x6HyPJpzaHg
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Appeal to Number, Facts, & Statistics
PropagandaTechnique
Definition
Appeal to Number, Facts, & Statistics
-Using large numbers or misleading facts and statistics to confuse
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Appeal to Number, Facts, & Statistics
-“Coroners have found that 80% of people’s colons are blocked with waste.”
-“On average, 6 out of 7 dentists prefer Colgate.”
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Plain FolksPropagandaTechnique
Definition
Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.
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Plain Folks
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Quiz: Name that PropagandaPepsi Truckhttp://www.youtube.com/watch?v=eXfNnSOOoVc
Machttp://www.youtube.com/watch?v=KNnX6XRQBec&feature=related
Hungry Manhttp://www.youtube.com/watch?v=9tovXDScl3k
Tridenthttp://www.youtube.com/watch?v=Gf_Jk1zLisg
Rock the Votehttp://www.youtube.com/watch?v=nkCGHxD880I&feature=related
Smoke Alarmhttp://www.youtube.com/watch?v=YfLaiTkOBRE
Outback Steakhousehttp://www.youtube.com/watch?v=tswvz_cG9LY&feature=related