Download - Promoting Your Website
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Promoting Your Websitean ACEware Webinar
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Promoting Your Websitean ACEware Webinar
With…
Chuck H
avlicek
Lauri Thom
pson
With
Special Guest…
Daryl C
lark
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Our discussion topics today . . .
• Selecting your URL• A Dozen Specifics• Keep it Strong• How to know it’s working
www.aceware.com
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Selecting your URL
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Your URL
• Does your URL make sense?• Is it intuitive and clean?• Keep it short• Easy to spell• Make it easy to remember
– avoid q, z, x, c, p, hyphens and numbers
• Do you have a program that would benefit from it’s own URL?
• When printing your URL, remove the www– aceware.com
www.aceware.com
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Looking for available URL’s?
godaddy.com
123cheapdomains.com
Auction of Used ones: snapnames.com
History: archive.org
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Launching ACEweb is a great time to launch
a better URL!
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A Dozen Specifics
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Put your URL on Everything!
• Every (or every other) catalog page• Business cards• Fax cover sheets• Email Signatures• Answering Machine• Every piece of marketing• Door• Registration Confirmations• Badges & handouts
www.aceware.com
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Email your URL• Every firm in your database• Every customer (and non-customer) in database• All campus employees• Civic leaders (Chamber of Commerce)
www.aceware.com
Use your Email Module ! ! !
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Student Manager Email Merge
Use the Cool.. SHOUPCLS() function…
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Send snazzy to existing customers
Follow us to the new website!
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Press Release
Free Press Release Service: prlog.org
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Billboards & Posters
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Mail a Give-away to your Top Dogs
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Coupons & Discounts• Coupon in the catalog• Free registration to 100th customer• Offer discounts for web registrations• $10 off web registration with this newspaper ad
www.aceware.com
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Online– Pay-per-click– LocalAdLinks– Craig’s List– Local service review sites– Stumbleupon.com , Facebook, twitter– Teachstreet– In Georgia: Kudzu.com
www.aceware.com
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External signs!– Banner– Borrow campus digital sign
www.aceware.com
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Do it the old fashioned way . . .Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results.
www.aceware.com
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Promotional Giveaways• Set up a booth at the mall• Sponsor a chamber event• Attend a local fair• Send to PTA meetings for distribution
www.aceware.comADD YOUR URL TO EVERYTHING…
www.aceware.com
EVERYTHING..
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Throw a party!
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Keep it strong!
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Spotlight Customers
OUR CUSTOMERS
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Spotlight Instructors
OUR INSTRUCTORS
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Link to & from Instructor pages
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Suggest that visitorsbookmark the site
Encourages return visits!
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Use all your resources to improve your website & draw more visitors
Add video of ongoing classesShort How-to Videos
Presentation PointersFlower Arranging
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Do the metatags!
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Answer Your Email Questions
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Keep it up to date!
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Know if it’s working
Does Anybody Care?
Does Anybody Care?
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Webinar Archives
Search Engine Optmizationwith Daryl Clark
www.aceware.com
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Other Resources….
http://www.marketingsherpa.com/
http://www.marketingprofs.com/
http://www.internet-search-marketing.com/
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Questions?Other Suggestions?
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Our next webinar
Stump the Chumps
Wednesday, April 8 at 1:00 Central
www.aceware.com
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Join us for a regional meeting!
May 5 & 6Las Vegas, Nevada
Report Writer Training – May 4
May 19 & 20San Antonio, Texas
ACEweb Training – May 21 & 22
www.aceware.com