Download - Promoting Your Degree Show Tom Hunter
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Tom Hunter Sales & Marketing Director
London Calling Arts
’How to put an effective marketing strategy in place for your degree show and beyond’
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‘Print display and targeted marketing specialists engagingaudiences across the arts, leisure and tourism industries.’
Who we are
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Some of our clients
Tate Raindance Film Festival Design Museum V&ASouthbank CentreSoho Theatre ICAOnedotzero National Gallery The PlaceCurzon Cinemas Fashion and Textile MuseumThe Young VicLegoland WindsorArcola Theatre Royal Academy of ArtsThe 02
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Digital Marketing: The V&A Friday Late Events
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Marketing: A very simple formula?
Sexy print + big posters + direct mailings + street teams + a little social media magic
= Sell out show
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Two things to remember
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‘Play is learning by stealth’
Zen and the Heart of Social Media (via MediaSnackers.com)
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‘Everyone has an opinion on marketing’
Tom Hunter (via lots of personal experience)
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Think SMART
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Specific
Measurable
Achievable
Relevant
Timed
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• Start by clarifying your real goals
• Imagine the final result you really want and make sure to write it down
• Then use this initial vision to work backwards and plan how you got there
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Specific
Measurable
Achievable
Relevant
Timed
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Return On Investment
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50% Funny
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Specific
Measurable
Achievable
Relevant
Timed
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Skateboard Dave
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Specific
Measurable
Achievable
Relevant
Timed
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Specific
Measurable
Achievable
Relevant
Timed
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Agency Stuff
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Jump the sales shark
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Short term strategyvs
Long term strategy
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Why don’t marketing agencies advertise?
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Brief Your Agency:
•Who
•What
•Where •Why
•When
•How
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Print Design
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Print Top Tips
•Most popular size?
•Prestige or plain?
•Design in top 1/3
•Call to action
•More than a URL
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Print Display
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Cool?
Or crowded?
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Personal Note
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So, if you remember:
• No one knows everything - even experts
• Think SMART
• Have fun
• And call Tom for help (if you want to)
With a little luck things should be…
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