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A
PROJECT REPORT
ON
“Promotional Activities of Gold Loan Reference with IIFL Sangli
Branch”
With special reference to
INDIA INFOLINE LTD., SANGLI
SUBMITTED TO
SHIVAJI UNIVERSITY.
In partial fulfillment of the award of the degree of
MASTERS OF BUSINESS ADMINISTRATION
SUBMITTED BY
Ms. Savitri Dinkar Sutar
UNDER THE GUIDANCE OF
Prof. Gurav Mam,
Through
The Director
D.K.T.E. COLLEGE
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ICHALKARANJI
2012-2013
RECOMMENDATION
To,
The Registrar,
Shivaji University,
Kolhapur.
SUBJECT: M.B.A. Project Report
Respected Sir,
I am recommending the project report entitled “Promotional
Activities of Gold Loan With special reference to India Infoline Ltd.,
Sangli” is prepared by Miss. Savitri Dinkar Sutar in partial fulfillment of
University requirements for award of Master Of Business Administration
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(MBA) degree of Shivaji University, Kolhapur. The matter presented in the
project report has not been submitted earlier.
Co-coordinator Director
PLACE: ICHALKARAN JI DATE:
GUIDE’S CERTIFICATE
This is to certify that Miss. Savitri Dinkar Sutar has worked under my
guidance and satisfactorily completed the project report in partial
fulfillment of M.B.A. course. This work is based on original observations &
efforts being submitted under the title of “ Promotional Activities Of Gold
Loan With special reference to India Infoline Ltd., Sangli”.
Her conclusions and recommendations are based on the information
collected by her during her project work. This has not formed a basis for
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the award of any Degree or Diploma by this University or any other
University.
Place: D.K.T.E. College Ichalkaranji
Project guide: Prof. Gurav Mam
Date:
DECLARATION
I, undersigned hereby declare that this report entitled “A Study of
Technical Analysis Of commodity Segment With special reference to India
Infoline Ltd., Sangli” is a genuine & bonafied work prepared by me under
the guidance of Prof. Gurav Madam & is my original work.
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The empirical findings in the report are based on the data collected by
myself. The matter presented in the project report is not copied from any
way the University authority deems to be fit. This work has not been
submitted for the award of any diploma or degree either in Shivaji
University or any other.
This work is humbly submitted to Shivaji University for the award of
degree of Master of Business Administration.
Place: D.K.T.E. College Ichalkaranji
Miss. Savitri Dinkar Sutar
Date:
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ACKNOWLEDGEMENT
I, Miss. Savitri Dinkar Sutar MBA Student in D.K.T.E.
COLLEGE ICHALKARANJI. is highly grateful to all those who guided
me in completing this project. First all, I would like to pay my heartiest
thanks especially to Mr. Subhash Velapure (Branch Manager) who
provided me such a wonderful opportunity to do Summer Training and
my heartfelt thanks to Mrs. Smita Mane for providing his valuable
suggestions & kind Co-operation in understanding the work of Research
Project.
Last but not the least, I would like to thanks all faculties of DATTAJIRAO
KADAM TEXTIILE & ENGINEERING INSTITUTE, ICHALKARAJI &
all my lovable friends who gave me the useful tips & suggestions regarding
project. I would like to thanks my Project Guide, Prof. Gurav Mam for
imparting her valuable guidance to me time to time.
Words can never express the deep sense of gratitude, I feel for our MBA
Coordinator, Director, Dr. MALI SIR who has been a constant source of
inspiration and encouragement for me.
Place: ICHALKARANJI
Date:
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INDEX
Sr. No. Chapter Page No.
1 Company Profile
2 Introduction
3 Theoretical Background
4 Methodology
5 Objectives
6 Conclusion & Suggestion
7 Bibliography & Appendices
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Why This Topic?
In today,s competition n the field of business, it is must for acompany to have full information about the opportunities available in the market
before entering into a new market. This enables the company to exploit the fill potential of the market anf to meet the expectations of the customer.For this
purpose, an effective survey is required .After going through the complete profileof the RELIANCE COMMUNICATION LTD> Survyor knows about the service
provided by the RELIANCE. He has many vibrant and attractive schems incomparison with his competition in the market. Hence,surveyor has chosen this
topic keeping in mind that his survey work will definitetly help the organization inmaking strategies for marketing and advertising of the products. I have chosen the
topic “Adversiting in RELIANCE COMMUNICATION”
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COMPANY PROFILE
“Think big, think fast, think ahead.Ideas are no one‟s monopoly.”
- Dhirubhai H. Ambani
About Sh. Dhirubhai heerachand Ambani (the founder of the company)
derfamilies.
The second son of a school teacher, Dhirubhai was born in 1932 in the village of
Chorwad in Gujarat in circumstances that can best be described as modest. Driven by hardship and want, he had to drop out of school early. In 1949, at the age of 17,
he went to Aden (now Yemen) in search of opportunity, and worked as a dispatchclerk for A. Besse & Co. A couple of years later, the company became a distributor
for Shell products and Dhirubhai was promoted to manage the company‟s oil-illingstation at the port of Aden. It was here that he dreamed of setting up and owning a
refinery, which he later realized with his petrochemicals venture. He returned to
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India in 1958 to launch his first business venture, a spice trading company named
Reliance Commercial Corporation.In 1962, Dhirubhai identified an emerging
opportunity in yarn trading and shifted to the new business. Three years later, he
changed the name of his company to Reliance Textile IndustriesLimited.In 1966,he purchased land in Naroda, Gujarat, to set up a textile mill. In 1975, a technical
team from the World Bank recognised the Naroda mill as one of the bestcomposite textile mills in India and certified it as „excellent even by developed
country standards‟.In 1977, the company went public, In the early 80s, he hadtaken the first important step in strategic backward integration for Reliance with
the commissioning of the Patalganga plant which initially manufactured polyester filament yarn and polyester staple fibre. In 1991, he set up Reliance Hazira, for the
manufacture of petrochemicals — the next link in the backward integration chain.At the time, Reliance Hazira represented the single largest investment made by a
private sector group in India at a single location.Today, Reliance Communications is India‟s largest information and
communications services provider with over 20 million subscribers, and offers thefull range of integrated telecom services —
at prices that are, by far, the lowest anywhere in the world.Dhirubhai left for his
heavenly abode on July 6, 2002.
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History Of Origination
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EXECUTIVE SUMMARY
Board of Director
Reliance Group
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VISION:
“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and
businesses in India. We will offer unparalleled value to create customer delight and enhance
business productivity. We will also generate value for our capabilities beyond Indian borders and
enable millions of India's knowledge workers to deliver their services globally.”
VALUES:t long term relationship with them.
approach every endeavor with zeal & an attitude towards excellence.
MISSION:
-class communication service provider
guided by its purpose to move towards greater degree of sophistication and maturity.
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reliability, safety and customer care as the ultimate goal.
To be a technology driven, efficient and financially sound organisation.
environment and above all, the people.
promote a work culture that fosters individual growth, team spirit and creativity to
overcome challenge and attain goals.
cts of
interpretation and dealings.
Features - • Uninterrupted high-speed wireless Internet connectivity, across10000 towns, 3
lakh villages and growing.•
Better surfing speeds, with download speeds up to 144 kbps.
• High download speed of heavy email attachments•
One-time installation of the dial-up software without the need tochange the dial-upconfiguration.
• Hassle-free connection
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o
Connect instantly (No line busy / waiting tone)
o
Easy to remember username / password (your phone /card number)Enables a user to surf the Internet without being tied down to a landlinefrom any location —
your bedroom, drawing room, hotel room, office,outdoors or on the move in a car,train or bus.
The plan advantage •
The tariff is inclusive of all charges (the ISP charge as well as theTelecomconnectivity charge).
•
No need for an external or internal modem.• No need for an ISP account.
No need for a separate landline connection.
•
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One free e-mail account (with a 10 MB mailbox) and 2 MB of webspace
•
A choice of prepaid and postpaid options to suit your usageneeds
• Use of data cards to make voice calls and send SMS
RELIANCE POSTPAIDSFIXED WIRELESS PHONES Current models
CDMA