Download - projectbook revised
Designer Notes
I am extremly excited to be working on a campaign that I am very passionate about. The rise of diabetes in the United States have left many suffering along with their families.
The more diabetics know and learn about diabetes the less they will be willing to settle on old out dated technology and information.
An improved brand identity, consumer friendly website, product line and increases presence in The Food Network Magazine will allow Picked Daily to establish itself on a commercial level. Creating a new flow of consumer to the American Diabetes Association to make donation and help the further research for a cure.
Research
Creative Development
Design Standards
Final Designs
1.1 Research -81.2 Target Demographic -141.3 Client Brief -161.4 Brand Features -181.5 SWOT -201.6 Brand Mission -221.7 Creative Brief -24
2.1 Logo -282.2 Design Research -302.3 Moodboards -322.4 Print Ads -342.5 Web -362.6 Motion graphics -40
3.1 Logo Standards -443.2 Logo Guidelines -483.3 Print Collateral -503.4 Color Pallette -523.5 Font Choices -533.6 Textures and imagery -553.7 Print Guidelines -573.8 Web Guidelines -593.9 Interactive media -613.10 Brand Voice -63
4.1 Print -674.2 Digital -694.3 Promotional -714.4 Large format 73
abstract research portion
Project Definedthe current trend ofdiabetics in the united states is that finding up dated information about research and recipes is hard to do. Searching in depth for new information is not what is expected in todays society.
Diabetes is becoming a very com-
mon illness in the united states.
BUt as far as the
progression of information about
the illness seems to continue to
remian hard to find, recipes al-
ways have dull and tasteless
food. When their are new and
improved products and informa-
tion out there to help maintian
a healthy way of life and make it
easier to handle should be easy
to find,
Diabetes is becoming a very common
illness in the united states. BUt as
far as the progression of information
about the illness seems to continue
to remian hard to find, recipes always
have dull and tasteless food. When
their are new and improved products
and information out there to help
maintian a healthy way of life and
make it easier to handle should be
easy to find,
Being a Diabetic and actually tryng
to find the right information and new
trends in the world of diabetes has
been tough. The goal of pricked daily
is to introduce a new trendy way that
diabetes can be shown. New updated
and current information and recipes
that will ensure healthy living with a
much easier way to find and recieve in
todays society.
www.prickeddaily.com
Research Paper
Food Network magazine has over 3 million consum-ers from the target audi-ence of 18- 49 year olds. In the United States there are over 25 million people diagnosed with diabetes over the age of 20. Tak-ing one issue and devoting it to diabetic wellness and give a piece of the profits to the American Diabetes Association would create a market for the magazine and promotes its already good standings. The maga-zine in recent months has sky rocketed its rate base by about 800,000. This means a lot of people are interested in the maga-zine already. Diabetes is a very common illness. This means there are competi-tors, but do not get close to the amount of talent and creativity in this maga-zine. Promoting donations to the foundation, and giving some of the profit to the charity are key fac-tors in creating the issue. Food Network magazine has 65,000 plus entering sweepstakes and adding a diabetic sweepstakes for a donation to the charity in their name. Lately the technology for diabetes has evolved and new prod-ucts are coming out ev-
eryday. With a 95 percent rating on introducing new products to consumers, in-troducing new diabetic sup-plies to consumers would also benefit all companies involved. Food Network has changed food from something you eat to pop culture and could have a huge impact on the demo-graphic. Researching the media kit for Food Network shows that they are try-ing to be the cutting edge magazine and competitive in the industry. Introducing this issue aimed y diathe primary purpose of this is-sue. Research done has shown that only one Food Network celebrity chef has announced an interest in Diabetic Foundations. This is Anne Burrell, who recently starred on the reality show Chopped All-Stars. She participated to win money for Juvenile Diabetes Research Foun-dation. 50k was won and donated to this founda-tion. She has family that suffers with this illness and really did well on the show. Spreading word about the upcoming issue would probably bring more celebrities out to show their support, but for now she has the only one that
Research Paper
Research Paperhas come out in to the light.The cover of the magazine should stay basically the same design wise. Chang-ing the colors to match the American Diabetes Associa-tion’s would be important and putting their logo on the front would show the con-sumer what’s inside. Placing Anne Burrell on the front with headlines to her story on family members with diabe-tes along with a picture of a dish she created. The content of the magazine would go from explaining new and updated products and news from medical studies, showing pictures of what the products look like and who the stars are in creating the new advances. This would bring a few pages of informa-tion for the consumer, which this magazine already pro-vides but focuses on mainly news in the food industry. May also include how-to’s on using the new products and what are the affects of the products and updates. Gives information on new medica-tion and new studies on how to control your sugar levels as a diabetic. Then continuing on to cook-ing for diabetics. This means low- carb and sugar-free rec-ipes, easy to do recipes and new ways to make blah food into something you actually
would eat. This is important to diabetics and would try and cover all areas of food. A section on what to stay away from when eating out and how to get the same taste of foods you love but without carbs or sugar. Anne Burrell’s story and spotlight page should be in the middle of the magazine. This will give her heart felt story and reasoning behind her support to find a cure for Diabetes. Telling people how it was working with other chefs in the competition and what drove her. Celebrating the 50k she donated and also some recipes that she has come up with for diabetics. This gives the consumer some-one to inspire to read about and watch. Benefits the maga-zine and also the cable chan-nel as she has many shows. Usually the magazine has a middle section of 50 things, which is broke off between two pages with a booklet with the recipes inside. Desserts for diabetics are hard to come by because of the things they
Research PaperMaking this part of the maga-zine devoted to diabetic dessert recipes would be a great way to pull the consumer in. Healthier living would follow, showing new exercises and ways to sat fit and active. Weight problems are a huge factor for some diabetics and will be a largely appreciated area to talk about. To control your blood sugars without using so much insulin as many diabetic do is important. By eating right and exercising the ways shown in this section could bring down the blood sugar and amount of insulin used for the consumer. Testimonials from diabetic peers showing how these steps helped them control their diabetes and
made them all around healthier show be a portion of this section to. Have an area where they can write in to Food Network or email their stories. A diabetic recipe sweepstake would be announced at the end of the magazine. Participants will be in the running to win a basket full of the new products mentioned be-fore in earlier sections and their recipe in the next issue. Finally the last page should be a donation page. This page will show how to donate to the American Dia-betes Association. A brief bio on what the charity is and what they are doing for diabetes today. This would also say that every dona-tion will receive a free “cure, care, commitment” wristband to wear. This will be a good way to promote the donations from the consumer.
Conclusion
Our TargetThere are so many diabetics
in the United States and more
being diagnosed every day.
Pricked Daily’s target audience
is every person that currently
lives with, knows someone, or
just would like research for
diabetes.
The age ranges from very young
to the elderly. To be appeal-
ing to these generations of
people we will have to incorpo-
rate many different elements.
But, the ease of what the cam-
paign is about and who it will
be introduced will be great for
all ages.
By introducing Pricked Daily in
many differnt ways will bring
people into the campaign. Cre-
ating the website with easy
navigation and very clean con-
cept will be appealing to all
ages. The Food Network Maga-
zine having an issue introducing
the Pricked Daily campaign will
open the client base and client
range. Then also print ads and
other promotional aspects will
bring in the target audience
that we are looking for.
How can we get people to check out the campaign
www.prickeddaily.com
Company ProfileThe American Diabetes Association
The association is a non-profit organization That has the mission to prevent
and cure diabetes and make sure
that diabetics live healthy lives.
By
donation and sponsors they bring
the cure for this illness a little
closer and a little more real for
everyone suffering.
Their website gives people the
chance to donate and read infor-
mation about who they are and
what diabetes is. This site is a
great resource for people look-
ing.
www.prickeddaily.com
Company Profile Company Profile
Food Network Magazine
This magazine is a very
trendy food based read.
Showing new recipes and
giving tips on ways to eat
healthy. Having one month
dedicated to diabetes and
Pricked Daily would be a
great way to get the word
out about what we are try-
ing to do. Showing dia-
betic recipes and sections
of the Pricked Daily News
letter would promote the
campaign and also promote
donations to The American
Diabetes Association.
Their contribution and
agreement to produce one
magazine for the Pricked
Daily campaign would tru-
ely bring a consumer base
that is much wider than
word of mouth. Giving a
taste of we are going to be
offering and the sponsor
we may have and just the
over all message we are
trying to get acrossed.
www.prickeddaily.com
Communication
Trendy and SimpleHow can Pricked Daily be more user friendly
Pricked Daily will act as a resource and personal guide to the people and visitors who in some way shape or form suffer with diabetes
This campaign is a progresive movement to raise awareness aboutdiabetes in the United States
In an effort to support, inform
and be a resource for all dia-
betic’s alike. The typical ways
that have been presented in
the past has been dull and
very long winded. Which was
fine when people first become
ill. But as the years have
gone by the technology and
products , and information
have changed. Better ways of
getting and recieving informa-
tion. This is how we plan on
being user friendly. Including
many forms of advertising such
as print ads for those who
can’t use computers, facebook,
twitter and website for those
who do. Magazines showcas-
ing the campaign and donations
for our non-profit.
We will be a very trendy and
classic way to get new infor-
mation with current updates
and new products and reci-
pes for everyone to use. Liv-
ing healthy and spreading the
word about diabetes is our
goal. Find a cure is what is im-
portant and between our cam-
paign and the advertising do-
nations will be a good way to
promote diabetes awareness.
www.prickeddaily.com
Communication
Four Reasonsto Check outPricked Dai ly
Finding tastfulrecipes that you will love
Find a trendy useful resource that will be up to date andcurrent
Find new products and medical advancements to promote ease and health
Donate to The American DiabeticAssociation.
www.prickeddaily.com
Creative Brief
9
Market PositionCompared to other diabetic magazines and newletters Pricked daily has over come all of them. Pricked daily has the newest and best information, which continues to be updated and improved. Great re-source for all daibetic’s alike.
Current SituationPricked Daily is currently trying to spread the word about diabetes and serve as a way for donations to be giving for research. Joining the Food Network magazine for a month to show new client base what we offer.
Communication task “the message”Our goal is to give people suffering with diabetes a new place to find updated information instead of the old typical information. Becom-ing trendy and portraying the newest technology for diabetics ev-erywhere. Staying healthy and eating right is important. Joining with Food Network magazines will provide some much needed recipes and how to’s with celebrity chef’s foor made special for diabetics.
Target AudienceAll diabetics living in the United States, including people who have any need for a diabetic resource.
ObjectiveShowing everything that can help a diabetic to stay healthy and make life less stressful.
Boards
uploadable apps.
new technology
celebrities
color
DiabetesDiabetesDiabetes
fonts
recipes
MOOD BOARD #3