Download - Project Report on Religare
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ONE STOP HEALTHCARE
SOLUTION
RELIGARE TECHNOVA
NAME: HARSH AGGARWAL
PG-C
ROLL NO. - 01
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RELIGARE ENTERPRISE LTD.
Vajreshwari Cosmetics Private Limited on January 30,1984
REL isa global financial services group
Financial Services
Health Care
Wellness
Diagnostics
Aviation and TravelTechnologies
Symbol - Hope. Trust. Care.Good Fortune
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RELIGARE TECHNOVA
Holding company forthe IT businessProduct & Services
Banking and Financial Services
Insurance
Capital Markets
Health Sciences
Newinitiatives
Religare Hichens & Harrison plc. (RHH)Religare Femme Power
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ONE STOP HEALTHCARE
SOLUTION
Market Research on Healthcare Facilities in Mumbai
and
Scope ofHealthcare business in the market
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OBJECTIVES
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OSHS OBJECTIVES :
Health Care Information System
Easyandreliableaccessto healthcareinformation.
Information as perpatientsrequirements.
To increasemedical tourism
Need forbetterconnectivity
RESEARCHOBJECTIVES:
Healthcare facilitiesavailableScope ofhealthcareindustry
Scope of Electronicmedical records
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METHODOLOGY
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Researchdesign Exploratory & SyndicatedResearch
Datacollection technique
Primarydata interviewthroughstructured
questionnaireSecondarydata - Internetand Magazines
Researchinstrument structured non disguised
questionnaire
Research period 8 weeks
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SAMPLE PLAN:
Sample units - Hospitals, Doctors, Clinics,
Pathology, Radiology Labsetc.
Samplesize 360
Sampling technique - Stratified Sampling
(Probabilistic Sampling)
Surveyarea Mumbai (Bandra(East &West))
Contactmethod personal interview
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FINDINGS
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205
10
80
520
15710
28
SAMPLE DISTRIBUTION
Doctors
Therapists
Chemists
Hospitals
Path Labs.
Radio Labs.
Ambulances
Opticians
Clinics & Nursing Homes
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71.34%
28.66%
Bandra - West
Bandra - East
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DISTRIBUTIONOFDOCTORS MEDICALCOUNCIL
BAMS- Bachelorof Allopathic
BHMS- Bachelorof Homoeopathic
DCI- Dentistry Council of India
MMC- Maharashtra Council of India
Others- MCI, GFAM, MCH, MUHS and otherState Medical Council.
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DISTRIBUTIONOFDIFFERENT SPECIALIZATION
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AVERAGEAGEOFTHEDOCTORS
61.39% ofthedoctors liein therange of 20-40 years ofage
Maleto Femaleratio
Bandraeast 1.61:1
Bandrawest 1.48:1
Overall 1.55:1
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AVERAGETIMINGOFTHEDOCTORS
FOR PERSONALCLINICS
MORNING: 9 am-12 noon
EVENING: 6.30 pm-10.30 pm
FORHOSPITALS
Depend upon theallocatedslots.
Doctorsavailable on Sundays
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AVERAGE CONSULTATION CHARGE
According to specialization
1STConsultation: Rs. 219.63
Subsequent: Rs. 152.91
HomeVisit: Rs. 626.38
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Available Not Avaiable
44.76% 55.23%
HOME VISITS
24 HOURS SERVICE
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CHEMISTWORKINGDAYS
81.33%
18.66%
B -W
B -East
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LABORATORY REPORTCOLLECTION
RADIOLOGY LAB PATHOLOGY LAB
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HOSPITALS
Averageconsultancy fee - Rs.400
Average no. of general beds 150
Average no. of ICU beds 30
Average no. of Ambulance 4
YES
READY TO
UPGRADE
NOT
REDAY
NO
ELECTRONIC DATA RECORD
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RECOMMENDATION
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Word ofmouth
Toll free numberwith SMS service
Free ofcharge
Launchedwithits own uniqueidentity
CustomerManagementisa priorityarea
Constant updating ofdatabase
Localizethe Marketing Plan
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THANK YOU