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PROJECT REPORT
On
GODREJ & BOYCE MFG. CO. LTD.
NISAR ALAM (9197656)
BBA-VI SEMESTER
PROJECT MADE NDER T!E GIDANCE
OF
MS. NEELAM S!EOLI!A
INSTITTE OF MANAGEMENT STDIES" NOIDAC!AD!ARY C!ARAN SING! NIVERSITY
NOIDA" MAY #$16
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T% n' % *% I +, n/ %+, 0+ ,0,n/n' /%, 2 3,*/
1. You have to achieve your target within due time.
2. I have to know more than my client
3. Patience
4. To understand the clients perception (how to motivate them
!. "n#oyment is also apart o$ work(work%li$e&alance
'. Punctuality
. )iscipline
*. +ard worker
,. Patience to take tension
1-. )edication towards the work 11. ontinuous e$$ort
12. /eading character
13. ourage to deal the situation
14. knowledge to recruit the person
1!. knowledge a&out the product
• P,4*,
D,*+/2n
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C ONT E NT S
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PREFACE
BBA program is one o$ the most reputed pro$essional courses in the $ield o$ management. This
course includes &oth theory and its application contents o$ curriculum. Pro#ect :eport making isan integral part o$ the BBA in INSTITTE OF MANAGEMENT STDIES" NOIDA. "achstudent is re;uired to prepare and su&mit a report on the work conducts &y the student duringhis
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DECLARATION
I am 0isar 6lam do here &y declare that the pro#ect done in 7odre# ? @oyce 5anu$acturingo./td. su&mitted &y me8 in partial ul$illment $ the re;uirement $or the Program o$ @@6 iso$ my own and it has not &een su&mitted earlier to any other institution including this collegeor pu&lished elsewhere.
PlaceA 0oida 0isar 6lam
)ateA I0TITT" 56067"5"0T T)I"8 0I)6
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CERTI FICATE
This is to certi$y that 5r.0isar 6lam pursuing his @@6 at I0TITT" 56067"5"0T
T)I" (6$$iliated $rom haudhary haran ingh niversity has completed the @@6
Pro#ect :eport. I $ound him sincere8 hardworking and technically sound and result oriented.
I take this opportunity to thank him and wish him all the &est $or his $uture.
)ateA 0isar 6lam
PlaceA Institute o$ 5anagement tudies8 0oida
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ACNO@LEDGMENT
I take great privilege to e>press my pro$ound gratitude to my Institution8 I5 0oida8 which has &een instrumental in helping me in the completion o$ my pro#ect at 7odre# ? @oyce 5$g.o./td
I e>tend my sincere thanks to all the respondents8 and sales people o$ Godrej who helped me$or my pro#ect.
/ast &ut not the least8 I would like to thank my $amily mem&ers and $riends whose un&oundedsupport $acilitated the success$ul completion o$ the pro#ect.
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EECTI VE SMMARY
P23,*/ T/+,
“Godrej & Boyce Mfg.Co. Ltd”.
O3,*/;,
The $ollowing are the main oective which has &een undertaken in the present studyA
1. To determine the amount o$ working procedure o$ 7odre# ? @oyce 5$g.o./tdre;uirement and to calculate various ratios relating to capital.
2. To make an item wise study o$ the components o$ the working area o$ company.
3. To suggest the steps to &e taken to increase the e$$iciency in management o$ company.
R,,*% M,/%282+2'
The research was mainly o$ primary research consisting o$ descriptive research and
e>ploratory research. The secondary research consisted o$ literature search and
Internet search.
L0//2n-
There may &e limitations to this study &ecause the study duration
is very short and itBs not possi&le to o&serve every aspect o$ practices.
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A A R R TTIICLCLEE--11
CCOMOMPP A A NN Y Y PR PR OOFILFILEE
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C2 0 n O;,; , & A*% ,; ,0,n/
!/2
The ompany cele&rated its centenary in 1,,. In1*, a young man named 6rdeshir
7odre# gaveup law and turned to lock making. 6rdeshir went on to make sa$e security
e;uipment o$ the highest order8 and then stunned the world &y creating toilet oap $rom
vegeta&leoil.
6rdeshir 7odre# Piro#sha 7odre#
+is &rother Piro#sha 7odre# carried 6rdeshirCs dream $orward8 leading 7odre# towards
&ecoming a vi&rant8 multi%&usiness enterprise. Piro#sha laid the $oundation $or the sprawling
industrial garden township(I14--1%certi$ied now called Piro#sha nagar in the su&ur&s o$
5um&ai. 7odre# touches the lives o$ millions o$ Indians everyday. To them8 it is a sym&ol o$
enduring ideals in a changingworld.
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GODREJGROPOF COMPANIES
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G28,3 n8 B2*,M4'. C2.L/8
7odre# ? @oyce manu$actures a spectrum o$ consumer products and industrial products. The
onsumer products include 6ppliances(:e$rigerators8 Dashing 5achines86ironditioners85icrowaves8 and )E) Players8 /ocks8 urniture8 ecurity ";uipment8 $$ice 6utomation8
on$erencing olutions8 and vending 5achines. Industrial Products include torage
olutions8 6utomated Darehousing8 5aterial +andling ";uipment8 Process ";uipment8
Precision omponents ?ystems8 5achine Tool ervice8 "lectrical ? "lectronic8 Tooling8
and onstruction 5aterial ? ervices.
In*22/2n
"sta&lished in1*,8 the ompany was incorporated with limited lia&ility on 5arch381,328under the Indian ompanies 6ct8 1,13.
@ranches (ales and ervice and :etail howrooms
1. 55@6I86hmeda&ad8@hopal8Indore8 Fa&alpur8Pune8GH :aipur
2. 0"D )"/+I8 handigarh8 arida&ad8 7haia&ad8 Faipur8 Janpur8GH/ucknow
3. +"006I8 @angalore8 oim&atore8 +ydera&ad8 Jochi8 Pondicherry8GH
Trivandrum8 Eisakhapatnam
4. J/J6T68@hu&aneswar8 7uwahati8 :anchi8GHPatna
The ompany has a network o$ =? C20n-2n,8 S%2220" more than #"#$$
@%2+,+, D,+," and more than 1?"$$$ R,/+ O/+,/. The
ompany has R,,,n//;, O44*, in har#ah(6"8 0airo&i(Jenya8 olom&o(ri
/anka and :iyadh(audi 6ra&
D,*/2n 24 /%, C20n
To the $aith$ul the 7odre# narrative starts with an event a youn gman gaveup law and took up
lock making. Dhat an unspecular &eginning $or a storyK
or8 have not other youngmen &e$ore and since taken similar decisions and made goodL
Dhat was spectacular and uni;ue was not the event. "vents in the godre# story are only the
small visi&le pieces o$ a larger8 continuously emerging pictureMa picture which event in 1*,
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had already $ormed8 Invisi&le to the world8 yet alive and palpa&le in the mind o$ one manA the
young lawyer%turned%lock makerM6rdeshir @ur#ori#ee 7odre#.
6rdeshir 7odre# was di$$erent. +e was intensely interested in the now &ut only in relation to
the always. Time present was important &ut he was convinced the timeless was what one
should strive $or.
+is lock was his $irst demonstration o$ the $act that we could do it the $irst stroke in making
his picture a reality. It is all very well to dream o$ dura&ility. 6rdeshir knew that it does not
#ust happen. It had to &e &uilt into the very concept and design o$ every product. In a manner
o$ speaking a product had to stand the test o$ time8 &e$ore it actually e>isted.
Thus was he led to develop a $ireproo$ing compound $or his new line o$ &usiness%sa$es. This
compound8 he said could dea$ly the most catastrophic $ires.(Years later he was proved right
when @om&ay was rocked &y the terri&le dock e>plosion o$ 1,44. 5ortar and mang led
&odies lay scattered over a mile radius. 6mong the cinders and the ru&&le8 his sa$es were
$ound% contents unsigned8 even the onionskin letter heads instateK
+is locks and his sa$es were meeting with acceptance. The picture was taking shapeN the
&ackground was right and his perspective clear. It was le$t to another man to enlarge the
canvas to stunning and rewarding proportions.
D;2n 24 G28,3 & B2*, Mn4*/n'L/8.
There are mainly $ew division o$ 7odre# ? @oycem$g. ltd theseareA
1. 6ppliances
2. Interio3. 5arketing
4. ervice
!. :etail
'. ommercial
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The company has &een divided into '%ones ? L*n2 */ comes under central one.
6s
%6ppliances section is headed &y M.R3,,;D, who is general manager o$ central one.
%5arketing section is look a$ter&y M. S% S.
%6t /ucknow M.D,, N' has the authority who is ervice 5anager o$ central one.
%Interio section is look a$ter &y M. Mn23 S8;/ who is AGM.
%ommercial section look a$ter &y M. M.A. %n
%The retail section is dealt &y M.R.R.D28 who is RSM and looks a$ter 7odre#li$e space
store at /ucknow ? Janpur.
CORPORATE PROFILE
GODREJ & BOYCE MFG. CO. LTD. INSIDERS ON BOARD OF
DIRECTORS
JAMS!YD N. GODREJ
Famshyd 0. 7odre# has &een the managing director o$ 7odre# ? &oyce manu$acturing co.
ltd. since1,,1. 5r. 7odre# serves as the president o$ the world wide $und $or nature%India. +e
served as pu&lic interest director o$ @om&ay stocke>change limited $rom septem&er 2*82--'
to septem&er 2*82--*. 5r.7odre# served as president o$ the Indian machine tool
manu$acturersC association. +e has &een closely associated with the con$ederation o$ Indian
industry and was its president.
)uring 1,,3%,4 he has &een the chairman o$ the &oard o$ 7odre# ? &oyce m$g.co.ltd.(also
known as 7odre# ? &oyce manu$acturing co.ltd. since2---. +e has &een the chairman o$
geometric so$tware solutions co.ltd.since2---. +e also serves as the chairman o$ aspen
institute%India. +e #oined the &oard o$ 7odre# ? &oyce m$g co. ltd. 6s a director in1,4.
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since 6pril 2,81,,-. +e serves as director o$ haldia petrochemicals limited8 &reachcandy
hospital trust8 ingapore%India partnership $oundation and great lakes institute o$
management. +e served as a director o$ wadala commodities ltd.untilFune1-82--*. +e served
as a non%e>ecutive independent director at @a#a# holdings ? investment limited. ntil
$e&ruary 2-82--*8 he served as an independent non%e>ecutive director o$ @a#a# auto $inance
ltd. +e is an ardent yachting enthusiast and has done e>tensive cruising along the west coast
o$ India. +e was the recipient o$ Padma&hushan award in 6pril2--38 con$erred &y the
president o$ India. 5r. 7odre# completed his &achelorCs degree in mechanical engineering and
masters in &usiness administration8 &oth $rom the Illinois Institute o$ Technology.
.APALIA
J.6. Palia serves as director o$ $inance at 7odre# ? &oyce m$g.co.ltd. )r. Palia #oined
7odre# ? &oyce manu$acturing co.ltd.(g?& on $e&ruary 281,-. +e has considera&le
e>pertise and e>perience in $inancial management8 &usiness strategy and corporate
governance.
+e heads the $inance $unction o$ g?&. +e is also incharge o$ the electrical and electronics8
construction and property development &usinesses o$g?&. )r.Palia serves as an e>ecutive
director o$ 7odre# ?&oycem$g. co. ltd.
+e is a $ellow o$ the institute o$ chartered accountants o$ india and also o$ the institute o$ cost
? works accountants o$ India. )r. Palia holds a masterCs degree in commerce and a diploma
in managerial accounting $rom the 5um&ai niversity8 and a ph.d. in &usiness administration
$rom the klahoma state university8 6.
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P. D. LA M
P:"I)"0T 60) "O"TIE" )I:"T: and has &een associated with the ompany
since 1,!. Prior to #oining 7odre#8 he was a partner in the olicitors $irm o$ Payne ?o.
V3C%n
Ei#ay rishna is /%, E:,*/;, D,*/2 24 L0 M2/2 G2. +e #oined /awkim /td8
a &ankrupt light engineering company taken over &y the7odre# 7roup at the &ehest o$ 0.P.
7odre# in 1, a$ter eight years o$ management e>perience in Jolkata.
An+ V,0
6nil Eerma is the ">ecutive )irector (Personnel ? 6dministration o$ the ompany and has
&een associated with the ompany since 1,*3. +e is an "ngineering graduate and has an
5@6 $rom the prestigious Indian Institute o$ 5anagement8 6hmeda&ad.
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A A R R TTIICLCLEE-2-2
PPR R OODDUUCC A A TTIIOONN LLININE &E & SS Y Y SSTEMTEM
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P28 */ 24 G28 ,3 G2 & C2.
A+n*,
$$erings in the re$rigerator8 washingmachine8 air conditioner and microwaveoven ranges.
FMCG
inthol8 +ersheys hocolate yrup87ood Jnight mos;uito repellent8 +air
olour and +air )ye.
Fn/,
urniture $or home8 o$$ice8 educationalinstitutions8 esta&lishments8 la&s8hospitals8 shipyard...
R,+E//,
:esidential8 commercial and townshipdevelopments.
A'
6nimal $eed8 oil palm plantations8agro chemicals and poultry.
B//,,
7odre# and 7P @atteries o$$er a range o$ inc chloride8 alkaline ? rechargea&le
&atteries and a range o$ chargers.
C2n/*/2n
Eariety o$ construction services like realestate development8 ready mi> concrete8horticulture and enviro%tech.
AV S2+/2n
)isplay solutions8 audio video con$erencingsolutions8 electronic copy&oards.
C%,0*+
leo chemicals and sur$actants.
E+,*/*+n8E+,*/2n*
Industrial automation8 power distri&ution8compressed air solutions ?green &usinesscommissioning.
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IT & S24/, S2+/2n
olutions $or engineering and service
industry.
M/,+ !n8+n'
ounter &alance trucks8 $ork li$ttrucks8 tyre handlers8 all terrain trucks8attachments and accessories.
L2*
/ocking solutions $or di$$erent security
needs to ensure optimum sa$ety. ome o$the well known &rand.
M2/2
pecialied custom &uilt compressor motors.
P,*2n En'n,,n'
ritical custom%&uilt precision"ngineering e;uipments $ormultiple applications.
P2*, E0,n/
+igh pressure vessels8 heat e>changers8
P,*2n S/,0
5achining ? $a&rication8 heat ?sur$acetreatment8 assem&ly8 testing ? supply o$ comple>.
S,*/ S2+/2n
a$es8 lockers8 &anking automationcolumns8 heavy walled reactors and other products8 electronic security systems8custom... premises security ? hi%tech doors.
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S/2', S2+/2n
Dare housing solutions8 automationand consulting.
V,n8n'
+igh ;uality ta&le top &everage vendingmachines8 services and &everages.
T22+n'
)ie casting dies8 press tools8 special purposemachines and engineering services.
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D20,/* & In/,n/2n+ O44*, 24 G28,3 G2 24 C2.
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O' n> /2 n + C%/ 24 G2 8,3 I n42 T,*% -B n*% (An O;,;, )
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O' n>/2 n+ !,*% 2 4 G28,3 I n8 / , L/8.
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ORGANI HATION FNCTI ON C!AR T OF COMPANY
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A A R R TTIICLCLEE-3-3
OOR R GG A A NNIIZZ A A NNTTIIONON AL AL CCUULLTTUUR R EE
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ORGANI HA TION A L C LTRE
The in$luence o$ $amily Mcontrolled &usiness can &e seen on the organiational culture. The
mission and vision statements are clearly de$ined $or the group companies and the $amilyand the senior management adheres to it.
Eisi on A 7odre# in "very +ome andDorkplace
5 issi on A "nriching uality o$ /i$e "veryday"verywhere
E a lu e s A Integrity8 Trust8 to erve :espect8 "nvironment
:espondents rated 7odre# a&ove average and a&ove in terms o$ adherence to the mission
and vision statements. +owever8 43Q o$ the respondents &elieved that $amily control has
reduced dynamism to an e>tent and that 7odre# has not utilied its resources and assets
$ully. 7odre #Rs recent $oray as 7odre# Properties is a step towards capitaliing its vast land
assets.
!R PRACTICES
The $amily control has led to greater employee care and employee%$riendly work practices
at 7odre# (4Q o$ the respondents $avored. +: practices $ollowed in 7odre# are
considered amongst the &est in the industry &ecause o$ which they have &een ranked
amongst the Top 2- in the C7reat Places to DorkC in a study conducted &y the 7row Talent
ompany in partnership with the 7reat Places to Dork Institute Inc. 6 and @usiness
Dorld. 7odre# was also honored with the @est 5anaged Dork$orce 6ward $rom +ewitt
6ssociated%0@%TE1*. People Practices at 7odre# are guided &y si>
strong8 well de$ined principlesA
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1. trong values which have helped in setting highstandards o$ ethics at workplace.
They $orm the key principles o$ &ehavior and &elongingness which $orm the core o$ any
culture that prevails in a company. There is no compromise o$ any kind on this $ront
come what may. "very employee #oining the company has to sign a code o$ conduct
which helps in creating awareness a&out the rules and regulations that are to &e a&ided
&y in day to day work. They &elieve in the policy that =economic success goes hand in
hand with ethical responsi&ility.
2. Providing employees a wide scope and plat$orm to per$orm. The diverse port$olio o$
products and verticals provide the employees with an opportunity to work across
&usinesses and $unctions within the company giving them a great deal o$ e>posure in
the &usiness. People are trained to per$orm multiple tasks and leaders are developed
internally.
3. peed and $le>i&ility in decision making empowering people on the #o&M 6 conducive
"nvironment to grow $aster8 thrive &etter and succeed together. This has motivated
employees to per$orm &etter and deliver $aster('3Qo$ the respondents $avoured.
4. reedom and autonomy at work and $reedom to promptly recognie and reward
per$ormance. 6 power$ul tool that motivates people to give their &est is to link a
su&stantial part o$ their compensation to a ro&ust $inancial measure like "conomic
Ealue 6dded. This incites them to outper$orm their e>pectations as long as they are
within the value standards.
!. 6 specialied am&ience at work to thrive. 6 very competitive work$orce8
pro$essionally managed entity recruiting talent $rom top @%schools &uilding
pro$essional leaders. Three pronged strategy $ollowed
•et stretch goals
•+elp achieve them &y providing development inputs and coaching. :ecognie
achievement through rewards
'. reating an organiation that advocates learning amongst its employees. eed&ack $rom
employees is taken in multiple ways to get an idea a&out the kind o$ perception. Jnow
Your onsumer Programs8 internal customer satis$action surveys8 Eoice%o$% the%
"mployee Program and 3'- degree $eed&ack programs are some o$ them. "mployees
have the $le>i&ility to dra$t their own development plans and take them $orward a$ter
consulting with the seniors. It has de$ined per$ormancetools.
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The group has de$ined per$ormance tools and processes8 which reward top per$ormers
disproportionately and identi$y weak per$ormers. It o$$ers per$ormance% &ased varia&le
remuneration8 which is dependent on "E6 o$ the group. This is essentially a policy o$
participative management8 which instills a sense o$ responsi&ility8 accounta&ility and also
the a&ility to take calculated risk in the interest o$ the organiation8 in the employees. The
group gives ade;uate support to the employeeBs ideas and say in the $unctioning o$ the
organiation. 6ppro>imately8 'Q o$ the respondents rated 7odre#8 good and a&ove8 in
terms o$8 support &y senior management to the ideas o$ the employees. +owever8 strategic
decision making lies with the senior management (3,Q $avored8 who get ade;uate support
&y the $amily (2*Q$avoredand involves middle%level managers as well.
The learning culture at 7odre# is &ased on a conservative8 innovative and risk%$ree
approach. This can &e interpreted8 to an e>tent8 as due to the in$luence o$ strong initial
$amily control8 which de$ined the &oundaries $or the employees. 6ppro>imately842Qo$ the
respondents $avored it as conservative and 3Q as innovative and minimal support to the
risk taking approach. The group has well de$ined $ormal training procedures8 with a $ocus
on%the% #o& training. It also has continuous training programs to hone the competencies and
skills o$ the employees8 $or instance8 through the concept o$ S7/)S% The 7odre#
rganiation $or /earning and )evelopment. It helps employees ac;uire new skills as well
as hone e>isting kills and strengths. The talent management process at 7odre# identi$ies
talented and passionate people $rom diverse &ackgrounds8 take them on &oard and later help
them shape their careers. 7P/ has an employee development programme MI)/" (Internal
)evelopment o$ /eaders through which it provides 5@6 education to its talented
employees through a tie%up with ym&iosis. The attrition issue at 7odre# has increased in
the last $ew years8 due to more opportunities and desire $or higher education.
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7odre# has taken various initiatives $or care o$ its employee and their $amilies. It was one
o$ the early adopters o$ employee wel$are schemes8 such as holiday &ene$it8 provident $und8
&onus8 gratuity and medical and $ood $acilities .ome o$ the other steps include the
$ollowingA
•/istening8 haring8 Inspiring "mployees &y using various channels to ensure there
is ample communication across and within teams and the hierarchy. hairmanRs
Tea8
•Eoice o$ the employee and induction programs are some o$ them.
•"nlightened "mployment policies encompass strict code o$ conduct8 such as non%
discrimination and whistle &lowing and adherence to sa$ety8 health and
environment standards.
• @alancing Dork ?/i$e &y $le>i % time working wherever operationally possi&le8
company &uses at regular intervals to help reduce commuting stress
7odre# was steeped in traditional values &ecause o$ the nature o$ $amily &usiness .The result
was that the organiation was conservative. The group could not avoid &ureaucracy
due to presence o$ $amily mem&ers at the power centers (as &oard mem&ers or at the
senior management. 6ppro>imately8 4,Qo$ the respondents &elieved the organiation to &e &ureaucratic. Ironically8 this goes against the &elieved perception o$ $amily% run
&usinesses as having lesser &ureaucracy. Perhaps8 it is the scale o$ 7odre# groups
operations8 which is responsi&le $or &ureaucratic culture. There$ore8 even though the $amily
orientated work culture has &een $airly success$ul in winning loyalty and trust o$
employees8 there has &een instances o$ con$licts &etween $amily and employees. There are
two speci$ic instances to ;uote8 which occurred in1,2 and1,,8 when due to aggressive
clashes &etween la&or and the $amily8 0aval 7odre# and his daughter%in%law and mother%in%
law were sta&&ed. This incident eventually led to the death o$ 0aval 7odre#.
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ome con$licts are necessary $or any organiation so as to increase its e$$ectiveness and
&ring some change. The &irth o$ 7P/ $rom 7odre# oaps /td.8 was a success$ul
conse;uence o$ the initial con$licts8 giving the shape to what 7odre# Industries /imited is
today. 7odre# Industries /imited managed &y 6di 7odre# has a very dynamic and open
culture and has ventured into diverse sectors. +owever8 7odre# ? @oyce continued to
$ollow a conservative attitude and was content with moderate growth rates (o$3-Qand was
relegated to an also ran $rom market leader in many segments like appliances8 home and
o$$ice $urniture and $ast moving consumer goods. It is not sure whether this cautious
approach was &y design or whether it is the inertia o$ the pre%li&eraliation era that still
e>ists in the system8 &ut it created a lot o$ $rustration in youngsters who were yearning $or
part o$ the action in the markets. 6 large part o$ the management trainees who #oined in the
nineties have ;uit the company.
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T y pe P riv a te
Industry on g lo m e r a t e
ounded 1*,
ounder(s 6rdeshir 7odre#
Piro#sha 7odre#
+ead;uarter 5um& a i8 India
6 reaserved Dorldwide
Jey people 6di 7odre# (hairman
Products / o c ks8 oaps8 mos;uito repellent8 urniture8 ood ?:eal "state8
:evenue 2.' &illion (2-1-
"mployees ,8-- (2-1-
u&sidia r ies 7odre# ? @Y"8 7odre# In$otech /td8 7odre# Industries /td8 7odre#
De&site w w w . g odr e #. c om
The 7odre# 7roup is an Indian c o n g lo m e r a te h ea d ;u a rt e r e d in 5um& a i8 I n dia. It was
$ounded &y 6 r d e shir7od re # and P iro#sha 7od re #in1*,8 /al&aug85um&ai.Dith
ma#or companies with interests in real estate8 578 industrial engineering8
appliances8 $urniture8 security and agri careM to name a $ew M its turn over crosses 2.'
&illion dollars.
B*'2n8
7odre# 7roup is one o$ the largest conglomerates &ased in 5um&ai8 India8 involved in
various industries that include appliances8 precision e;uipment8 machine tools8
$urniture8 healthcare8 interior solutions8 o$$ice e;uipment8 $ood%processing8
security8 materials handling and industrial storage solutions8 construction and
in$o r mation technology. Its products include security ystems and a$es8
Typewriters and Dord processors8 :ocket /aunchers8 :e$rigerators and urniture8
utsourcing ervices8 5achine Tools and Process ";uipment8 osmetics and
)etergents8 "ngineering Dorkstations8 5edical )iagnostics and 6erospace
";uipment8 "di&le ils and hemical8 5os;uito :epellents8 ar per$umes8 hicken
and 6gri%products8 5aterial +andling ";uipments /ike :J/IT Trucks8
tackers8 Tyre handlers8 weeping machines8 access e;uipments etc. The 7roup is
headed &y 6di 7o d r e # and Famshyd 7odre#.
I0TITT" 56067"5"0T T)I"8 0I)6 3-9Page
http://en.wikipedia.org/w/index.php?title=Types_of_business_entityhttp://en.wikipedia.org/w/index.php?title=Private_companyhttp://en.wikipedia.org/w/index.php?title=Conglomerate_(company)http://en.wikipedia.org/w/index.php?title=Indiahttp://en.wikipedia.org/w/index.php?title=Typewriterhttp://en.wikipedia.org/w/index.php?title=Subsidiaryhttp://www.godrej.com/http://www.godrej.com/http://en.wikipedia.org/w/index.php?title=Conglomerate_(company)http://en.wikipedia.org/w/index.php?title=Mumbai%2C_Indiahttp://en.wikipedia.org/w/index.php?title=Mumbai%2C_Indiahttp://en.wikipedia.org/w/index.php?title=Ardeshir_Godrejhttp://en.wikipedia.org/w/index.php?title=Ardeshir_Godrejhttp://en.wikipedia.org/w/index.php?title=Ardeshir_Godrejhttp://en.wikipedia.org/w/index.php?title=Pirojsha_Godrejhttp://en.wikipedia.org/w/index.php?title=Pirojsha_Godrejhttp://en.wikipedia.org/w/index.php?title=Pirojsha_Godrejhttp://en.wikipedia.org/w/index.php?title=Godrej_Infotech_Ltdhttp://en.wikipedia.org/w/index.php?title=Godrej_Infotech_Ltdhttp://en.wikipedia.org/w/index.php?title=Adi_Godrejhttp://en.wikipedia.org/w/index.php?title=Adi_Godrejhttp://en.wikipedia.org/w/index.php?title=Types_of_business_entityhttp://en.wikipedia.org/w/index.php?title=Private_companyhttp://en.wikipedia.org/w/index.php?title=Conglomerate_(company)http://en.wikipedia.org/w/index.php?title=Indiahttp://en.wikipedia.org/w/index.php?title=Typewriterhttp://en.wikipedia.org/w/index.php?title=Subsidiaryhttp://www.godrej.com/http://en.wikipedia.org/w/index.php?title=Conglomerate_(company)http://en.wikipedia.org/w/index.php?title=Mumbai%2C_Indiahttp://en.wikipedia.org/w/index.php?title=Ardeshir_Godrejhttp://en.wikipedia.org/w/index.php?title=Pirojsha_Godrejhttp://en.wikipedia.org/w/index.php?title=Godrej_Infotech_Ltdhttp://en.wikipedia.org/w/index.php?title=Godrej_Infotech_Ltdhttp://en.wikipedia.org/w/index.php?title=Adi_Godrej
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Traditionally8 Eikhroli8 a su&ur& to the 0ortheast o$ 5um& a i h a s &een 7odre#Cs
manu$acturing &ase8 &ut increasingly the group have moved signi$icant production
$acilities away $rom 5um&ai. The 7odre# group also owns vast land in Eikhroli8
occupying 3!--acres(14s;km o$ land on &oth sides o$ the Eikhroli section o$ the /@
marg. That makes the 7odre# group the &iggest private land owner in 5um&ai &y $ar.
uch vast land can8 in theory8 &e used to create at least 1!--acres ('.1km2 o$
residential $loor space8 which 8at very modest rates (:s.1----
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H 2--'% oods &usiness was merged with 7odre# Tea and 7odre# Tea renamed
7odre# @everages ? oods /imited
H 2--%7odre# @everages ? oods /imited $ormed a FE with The +ershey
ompany o$ 0orth 6merica and the company was renamed 7odre# +ershey oods ?
@everages /imited
H 2--* %7odre# relaunched itsel$ with new colour$ul logo and $resh identity music
H 2-1- %7odre# launched 7oFiyo a $ree8 &rowser &ased 3) virtual world
H 2-11%7odre# ? @oyce shuts down its typewriter manu$acturing plant8 the last in the
world.
S 2 * + , 2 n + /
7odre# has a philanthropic arm that has &uilt schools8 dispensaries and a residential
comple> $or their employees. Trusts esta&lished &y 7odre# continue to invest in
education8 healthcare and upli$tment o$ the underprivileged.
C22/, 8,/+
6di 7od re # is the current hairman o$ the 7odre# 7roup. 7odre# ? @oyce 5$g. o.
/td. Is headed &y 5r. Famshyd 7odre#. The 7roup revenue was appro>imately
1. &illion in $inancial year -'
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T%, M 3 2 C 2 0 n , 8 , n8 44 + / , ,
H hemical ? ommodities
H 7odre# Industries
H hemicalsH Eeg ils
H 57
H 7odre# onsumer Products
H Jeyline @rands J
H :apidol outh 6$rica
H 7odre# 7lo&al 5ideast U"
H 7odre# 6 +ygiene /imited
H 7odre# +ershey oods ? @everages /imited
H 0utrine
H 7odre# ara/ee
H 67:I
H 7odre# 6grovet
H 6nimal eeds
H 7oldmohur oods and eeds
H 7olden eed Products
H +igashimaru eed Products
H il Palm
H 6gri Inputs
H 7odre# 6adhaar
H 0atureCs @asket
H Integrated Poultry @usiness
H Plant @iotech
S, ; * ,
H 7odre# +iare (Pest 5anagement ervices
H 7odre# 7lo&al olutions (IT"
H 7odre# Properties
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A *% , ; , 0 ,n/
H In 1*,8 7odre# introduced the $irst lock with lever technology in India.
H In 1,-287odre# made the $irst Indian sa$e.
H In 1,2-87odre# made soap using vegeta&le oil8 which was a huge hit with the vegetarian
ommunity in IndiaH In 1,!!87odre# produced IndiaCs $irst indigenous typewriter
H In 1,*,87odre# &ecame the $irst company to introduce P(Polyurethane oam
H Introduced IndiaCs $irst and only1--Q 8 +8 + $ree re$rigerators
A 8
H 7P/8 the +ighest :anked Indian 57 in 6siaCs +ot 7rowth ompaniesC /ist &y@usiness Deek
H 7odre# onsumer Products /td. +as &een ranked 14th in The @est ompanies to
Dork or study
This study was #ointly conducted &y @usiness Today8 5ercer and Taylor 0elson
o$res (T0
H 7odre# onsumer Products :anks 'thin "T%+ewitt @est "mployers o$ India survey
H 7P/ ranked 1!th in 7reat Places to Dork 2--' survey
H The orporate itien o$ the Year 6ward given &y "conomic Times.
H lagship &rands 7oodknight8 inthol and "ee selected uper&rands &y the
uper&rands ouncil
H7odre# ara/ee8 the FE &etween the 7odre# 7roup and ara/ee orporation8 6 is
acknowledged the DorldCs largest manu$acturers and south 6siaCs largest
manu$acturers o$ oils.
H The :eturn on apital "mployed and :eturn on 0et Dorth ratios o$ 7odre#
onsumer Products the highest in corporate India.
H7odre# onsumer Products was awarded the S@est 5anaged Dork$orceS award
given &y +ewitt 6ssociates and 0@ TE 1*.
H 7odre# onsumer Products $eatures in the Top 2! list o$ 7reat Places to Dork
(survey conducted &y 7row Talentin association with @usinessDorld $or $our years in
a row.
H /i$etime 6chievement 6ward $or 7odre# Industries $rom +"5"OI/8the@asic
hemicals Pharmaceuticals and osmetics ">ports Promotionouncil.
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A A R R TTICLICLEE-4-4
TTEESSTTIIMMIINNOOLLSS FFR R OOMM V V A A R R IIOOUUSS
CCOOMMPP A A NN Y Y FOFOR GR GIILL
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V 2 T,/ 02 n+ 420 A+ + n*, C20 n ,
+orion 5icrotech Pvt. /td.
De appreciate the e$$orts put in &y 7odre# In$otech /imited in conducting re$resher training $or our
users on ":P/0. The training conducted was speci$ic to the usage o$ ":P $or our organiation. De
value the manner in which the complete training program was $ormulated and completed as per the
speci$ic user group department wise. De aresure that this $ocused training would help our users in
their day to day working and understanding o$ their actions ecutive M ")P
lemingo )uty ree
This is to certi$y that we are using ":P ystem 5icroso$t )ynamics 06E implemented ? supported
&y 7odre# In$otech /imited.
De are satis$ied with the product and the sta$$ support provided &y 7odre#.
The Pre< Post implementation is &eyond our e>pectations.
De have done &usiness with 7odre# In$otech since2-1-.
De do not hesitate to recommend 7odre# In$otech as a good implementation partner in &oth Pre< Post
implementation.
Yours Truly8
F2 F+,0n'2 D/ 4,, S%2 P;/. L/8
L+/ 80
r. 5anager I. .
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niproducts (India/td.
It gives us pleasure to e>press our satis$action on &eing live on ":P/0 '.1 at niproducts India /td.
The pro#ect was awarded to 5pertise in ":P Implementation ?support.
Yours aith$ully8
F2 n28*/ (In8) L0/,8
P;,,n G'
r. 5anager ommercials
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audi Industrial Pro#ects o.
IP is one o$ the largest Pepsi $ranchises in the 5iddle "ast and is &ased in the western province
o$ the Jingdom o$ audi 6ra&ia. It currently employs over 2!-- people. The Pepsi company
$ranchise(western region o$ audi 6ra&ia awarded to IP8 goes &ack to the year 1,!2 and today
commands a remarka&le *,Q market share with 22 distri&ution centers and3 manu$acturing plants.
7odre# In$otech has &een instrumental in providing us e>cellent support in implementing $or
":P/0 P! to manage the comple> manu$acturing and /ogistics re;uirements $or the entire
ranchise.
The P:I5 Pro#ect 5anagement o$ IP appreciates the e$$orts and dedication o$ the 7odre#
In$otech /imitedBs team o$ consultants $or success$ully providing the necessary guidance and support
$or the process improvements and migration activities.
Thanking you8
:egards8
I0/> A%0,8 N3,, F22
+ead o$ IT P:I5 Pro#ect 5anager
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Prince Pipes ? ittings Pvt. /td.
n &ehal$ o$ entire Prince Pipes ? ittings Pvt. /td. team I would like to congratulate you ? your
team on success$ully completing the pro#ect and providing a wonder$ul co%operation $or the same.
It is really admiring that we have completed the pro#ect #ust within the desired time $rame. I must
congratulate you ? your team $or this accomplishment. De $eel proud to &e associated with 7IT/ in
the process. This will keep a long lasting impression and #oy o$ achieving some planned pro#ects
timely.
You must &e well aware o$ the $act that this pro#ect was very important $or our company $or $uture
growth. De are very happy with your &rilliant work which now has made it possi&le to go ahead with
the ne>t pro#ect.
This was a dream pro#ect $or us and we could see it through with your teamBs dedication8 sincere
e$$orts and positive attitude. 5any thanks to 5r. @apu#i Patro and 5r. 5ilind 5andelker8 &oth are
e>tremely talented8 very co%operative and good persona $rom heart. ur &est wishes to them $or
their $uture assignments and also sincerely acknowledge your entireteamBs hardwork $orpast 3
months
De sincerely appreciate the success and wish that you would keep up the good work in $uture too.
Thanking you8
Yours aith$ully8
F2 PRINCEPIPES & FITTING PVT. LTD.
Sn; J P
+ead MIT
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@ana#a audi Import ompany (5panded its healthcare $acilities.
De are very impressed with the services o$ 5perience with 7odre# In$otech has &een e>cellent. De look $orward $or doing &usiness
$or years to come.
De wish 7odre# In$otech /imited the very &est $or their $uture endeavors.
A02 J. F%n A038 S,0 A+8%
G2 D,*/2 In420/2n T,*%n2+2' In420/2n T,*%n2+2' D,;. Mn',
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ongratulations on a success$ul Y-,K It is pleasure to congratulate 7odre# In$otech /imited
$or achieving the 2--, PresidentCs lu& $or 5icroso$t )ynamics.
You are among a small group o$ 5icroso$t )ynamics partners worldwide who are &eing recognied
$or achieving a high level o$ sales and &usiness per$ormance while maintaining a constant dedication
to customer satis$action and innovation. De recognie your hard work and dedication to customer and
$eel privilege to have you as part o$ the 5icroso$t )ynamics team.
Thank you $or your deep commitment to our mutual customers and $or driving your 5icroso$t
)ynamics &usiness during challenging economics times.
ongratulations again8 and thankyou $or everything you do $or 5icroso$t )ynamicsK
++ T/n2;
orporate Eice President8 5icroso$t @usiness olutions
6rasco /imited /iavility o.
De are very impressed &y the service o$ 5
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7angar pticians Pvt. /td.
De appreciate and congratulate the team $or 7odre# In$otech /td $or their Pro$essional approach in
helping our rganiation to Implement 5icroso$t )ynamics ":P0 a vision.
7odre# In$otechCs team not only &rought in good Product Jnowledge8 &ut also helped us
implementing a vision &y &ringing in Industry &est practices.
De look $orward to work with 7odre# In$otech in many more assignment in $uture.
A%n A,
7eneral 5anager MIT
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A A R R TTIICLCLEE-5-5
FINFIN A A CICI A A L PL PR R OOFFIILLE &E & R R EEPPOOR R TT OOFF
GGIILL
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FI NACI AL REPORT OF GODREJ GROP FOR #$ 11 -1#
C2n2+8/,8 T2/+ In*20, 42 1 FY #$11-1#/V1=== *2, =#
C2n2+8/,8 PBDIT 421 FY#$11-1# /V9
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6gri &usinesses have reported strong growth in revenues and pro$its owing to ro&ust demand $or
products across &usiness segments.The il palm &usiness has &een an outper$ormer during the ;uarter
with maturing plantations yielding higher output. 6ll &usiness verticals in 7odre# 6grovet including
oil palm8 agri%inputs and animal $eeds are poised to deliver signi$icant growth.
7odre# Properties witnessed a revenue growth o$ *3Q despite a di$$icult ;uarter $or the real estate
sector. Eoted among the 5ost Trusted 0ames in the :eal "state Industry and IndiaBs &est 5arketed
:eal "state ompany82-11 &y 4Ps @usiness and 5arketing (4Ps@?5 in association with India
ouncil $or 5arket :esearch(I5:8 7odre# Properties continues in its growth tra#ectory given its
distinct &usiness model and esta&lishing its position as a national real estate developer. urther8 we
$inalied three Foint )evelopment 6greements $or property development in hem&urM5um&ai8 Thane
and +ydera&ad. The ompany e>pects to deliver strong per$ormance in Y12 with several planned
launches8 new &usiness developments and additional $ocus on e>ecution.
7P/Bs per$ormance is a re$lection o$ our continuing "ndeavour to drive strong growth. "nhanced
penetration and improved volumes have driven their sales growth. 7P/ is emphasiing innovations
and &acking them with investments. 7P/Bs international operations have also per$ormed strongly
during the period under review.
True to our corporate culture8 the all round &usiness growth has &een accompanied &y concerted
e$$orts in social initiatives. 6 7roup wide initiative called 7ood ? 7reen has &een launched
which will $ocus on ensuring employa&ility8 creating a greener India8 innovating $or good ? green
products and services8 there &y working towards &uilding a more inclusive and greener India.
CORPORATE !I G!LIG!TS
hemicals @usiness (7odre# Industries /imited
:evenues up &y 2*Q and P@IT up &y 'Q (despite impact o$ shut down e>penses o$ V': in
1 Y 2-11%12 over 1Y 2-1-%11.
pecialty hemicals revenue grew &y 22Q8 accounts $or 34Q o$ hemicals &usiness revenue
">port revenues up &y 4,Q in 1 Y 2-11%12over 1 Y 2-1-%118 accounts $or 43Q o$
)ivisionRs turnover.
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B n, !' %+' %/ G28,3 C2 n 0, P28*/ L0 /,8 (GCPL)
:evenues8 P@T and P6T at ,,* crore8 3- crore and 23, crore up &y 4-Q8 ,2Q and
,4Q respectively in 1 Y 2-11%12 over 1 Y 2-1-%11.
6c;uired rights $or a !1Q stake in panM6$rican leading hair care company8 )arling 7roup+oldings.
)arling 7roup +oldings8 through its operating companies in14 countries o$ 6$rica8 is the market
leader in hair e>tension products and a pioneer o$ the category in the region.
)arling 7roup ac;uisition8 to synergie with Jinky &usiness on higher value creation and
&ackward integration &ene$its.
:anked 0o.1 amongst 57 ector M IndiaBs @est ompanies To Dork $or survey conducted
&y "T ? 7reat Place to Dork tudy2-11.
:anked amongst top 2! &est "mployer in 6sia Paci$ic 2-11 survey done &y 6on +ewitt
tudy.
=7ood Jnight 0aturals was awarded Product o$ the Year 6ward 2-11.
:anked 4th overall &y utlook @usiness M 6on +ewitt @est "mployers 2-11.
Bn, !'%+'%/G28,3 P2,/, L0/,8 (GPL)
0ational developer M presence in 11 cities.
ontinued progress in ongoing sales
H @ooking value increased &y-Q to 233crore in 1 Y 2-11%12 $rom 13crore in 1 Y
2-1-%11.
H 7odre# 7arden ity8 township pro#ect in 6hmeda&ad continued to have strong sales with &ookings o$ -.24 mn. s;.$t. during the ;uarter and3.3 mn. s;. $t. till date.
H 7odre# Prakriti8 Jolkata registered a growth o$ 1'Q with &ookings o$ -.12mn.s;.$t.in 1
Y 2-11%12 $rom -.1- mn. s;. $t. in 1 Y 2-1-%11.
H "ntered into a F)6 with apsulation ervices in 1 Y 2-11%12 to develop -.1-mn. s;. $t o$
residential space in hem&ur8 5um&ai
H 7P/ to share 4.!Qo$ the area
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Foint Eenture with 7roup company8 7odre# ? @oyce $or developing residential pro#ects in
+ydera&ad and Thane.
7P/ was named among the 5ost Trusted 0ames in the :eal "state industry and= IndiaBs @est
5arketed :eal "state ompany 2-11 &y 4Ps @usiness and 5arketing (4Ps@?5 in
association with India ouncil $or 5arket :esearch (I5:.
H :anked 1st in :eal "state Industry and $eatured in the overall list o$ Top 1--
companies in=IndiaBs @est ompanies to Dork or &y The 7reat Place to Dork
Institute8 India8 in partnership with The "conomic Times $or the 3rd consecutive year.
B n, !' %+' %/ G28,3 A'2; ,/ L0 /,8 (GAVL)
@est ever irst uarter per$ormance with sales increasing &y 4-Q in 1 Y 2-11%12 over
1 Y 2-1-%11A
H 6ll &usiness verticals per$orm strongly.
H P@IT increases &y 133Qto V42 crore in 1 Y 2-11%12.
H 0ew product pipeline on track $or Y 2-11%12 launches.
G28,3 G228 & G,,n
7odre# 7ood ? 7reenMa vision $or playing our part in creating a more inclusive and greener
India &y 2-2-.
H reate an employa&le work$orce M Train 1 million rural and ur&an youth in skilled
employment.
H reate a greener IndiaM6chieve ero waste8 &e car&on neutral8 have positive water &alance and
3-Q renewa&le energy.
H Innovate $or good and green productsM +ave a third o$ our port$olio revenues comprising
7ood and < or 7reen products and services.
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N2 /,
=ome o$ the statements in this communication may &e $ orward looking statements within the
meaning o$ applica&le laws and regulations. 6ctual results might di$$er su&stantially $rom
those e>pressed or implied. Important developments that could a$$ect the ompanyRs
operations include changes in industry structure8 signi$icant changes in political and economic
environment in India and overseas8 ta> laws8 import duties8 litigation and la&our relations .‖
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I n*2 0, S//, 0,n/ G2 8,3 In8 / , L/8 (GODI .NS)
7)I.0 on 0ational tock ">change o$ India
In M++2n 24 R,,
(,:*,/ 42 , %,
/,0)
#$1#
#$11-$6-=$
P,28 L,n'/%
= M2n/%
#$11
#$11-$=-=1
P,28 L,n'/%
= M2n/%
#$11
#$1$-1#-=1
P,28 L,n'/%
= M2n/%
#$11
#$1$-$9-=$
#$11-$6-=$
P,28 L,n'/%
= M2n/%
#$11
#$1$-$6-=$
R,*+4,8
#$11-$6-=$
P,28 L,n'/%
= M2n/%
:evenue 138-4.2 1384.2 1-81,1.4 ,8*,'.2 ,8'23.,
ther :evenue8 Total 134.2 181.! 33.2 '13. 4-'.3
Total :evenue 1382-*.4 148,!1. 1-8!2*.' 1-8!-,., 1-8-3-.2
ost o$ :evenue8 Total 1-82*'.4 1-8!3-., 8*!.2 823.2 8'2-.-
7ross Pro$it 28*.* 38243.3 28334.2 2813.- 28--3.,
ellingpense8 0et%
perating%% %% %% %% %%
Interestpense(Income
%% %% %% %% %%
ther perating
">penses8 Total18!'-.3 18*-'.1 184!3., 18422.3 182!4.'
Total perating ">pense 128',4.' 138'1'.- ,8,4'.' ,8'42.1 ,8!**.'
perating Income !13.* 1833!. !*2.- *'.* 441.'
Interest ">pense8 0et
0on%perating
%% %% %% %% %%
Interest
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0on%perating
Interest Income(">p8 0et
0on%perating%% %% %% %% %%
7ain (/oss on ale o$
6ssets
%% %% %% %% %%
ther8 0et %% %% %% %% %%
0et Income @e$ore Ta>es !13.* 1833!. !*2.- *'.* 441.'
Provision $or Income
Ta>es1''.3 23.' 13*.- 24'.3 1-,.!
0et Income 6$ter Ta>es 34.! 18-,*.1 444.- '21.! 332.1
5inority Interest (14*.2 (2,2.3 (1-,.* (1!.! (114.4
";uity In 6$$iliates !14.- 2*1.- 24.3 2*.2 2',.
.. 766P 6d#ustment %% %% %% %% %%
0et Income @e$ore ">tra.
Items13.3 18-*'.* '-*.! !1.2 4*.4
6ccounting hange %% %% %% %% %%
)iscontinued perations %% %% %% %% %%
">traordinary Item -.- -.- -.- -.- -.-
Ta> on ">traordinary
Items%% %% %% %% %%
0et Income 13.3 18-*'.* '-*.! !1.2 4*.4
Pre$erred )ividends %% %% %% %% %%
7eneral PartnersC
)istri&utions%% %% %% %% %%
5iscellaneous "arnings
6d#ustment-.- -.* (-.* -.- %%
Pro orma 6d#ustment %% %% %% %% %%
Interest 6d#ustment%
Primary "P%% %% %% %% %%
Income 6vaila&le to om
">cl ">tra rd13.3 18-*.' '-. !1.2 4*.4
Income 6vaila&le to om
Incl ">tra rd13.3 18-*.' '-. !1.2 4*.4
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@asic Deighted 6verage
hares31.'2 31.'2 31.'2 31.'2 31.'2
@asic "P ">cluding
">traordinary Items2.24' 3.424 1.,13 2.3'! 1.!3!
@asic "P Including">traordinary Items
2.24' 3.424 1.,13 2.3'! 1.!3!
)ilution 6d#ustment %% %% %% %% %%
)iluted Deighted 6verage
hares31.'3 31.'2 31.'2 31.'2 31.'2
)iluted "P ">cluding
">tra rd Items2.24' 3.424 1.,13 2.3'! 1.!3!
)iluted "P Including
">tra rdItems2.24' 3.424 1.,13 2.3'! 1.!3!
)P%ommon tock
Primary Issue-.--- 1.!- -.--- -.--- -.---
7ross )ividends%
ommon tock -.- !!!.* -.- -.- -.-
Total pecial Items %% %% %% %% %%
0ormalied Income
@e$ore Ta>es!13.* 1833!. !*2.- *'.* 441.'
"$$ect o$ pecial Items on
Income Ta>es%% %% %% %% %%
Income Ta> "> Impact o$p Items 1''.3 23.' 13*.- 24'.3 1-,.!
0ormalied Income 6$ter
Ta>es34.! 18-,*.1 444.- '21.! 332.1
0ormalied Inc. 6vail to
om.13.3 18-*.' '-. !1.2 4*.4
@asic 0ormalied "P 2.24' 3.424 1.,13 2.3'! 1.!3!
)iluted 0ormalied "P 2.24' 3.424 1.,13 2.3'! 1.!3!
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V+ /2 n
The scrip is trading around :s. 222.*! at @".
The total promoters holding in the company stand at ,.1Q.
11$6($=)1$$6($=)V.
()
11$=(1#)1$$=(1#) V.
()
ales 13-,.'3 ,'4.*1 3' 43*,.3 3!-.,2 2!
P5 (Q !.4 3.2 '.- 4.3
P -.* 3-.!! 132 2'3.!1 1!1.,* 3
ther Income 11.21 3*.21 %1 133.** 1-1., 31
P@I)T *2.-* '*.' 1, 3,.3, 2!3.,! !'
Interest (0et 2,.-' 1,.' 4* *.,3 *3.,3 !
P@)T !3.-2 4,.-, * 3-,.4' 1-.-2 *2
)epreciation 13.,1 12.,3 * !!.-' !-.1 1-
P@T &e$ore ">ceptional items 3,.11 3'.1' * 2!4.4- 11,.*! 112
">ceptional items 12.2 *.-- !3 '*.31 ,3.12 %2
P@T a$ter ">ceptional items !1.3* 44.1' 1' 322.1 212., !2
Total Ta> 1'.'3 1-.,! !2 3.14 44. '3
0et Pro$it &e$ore share o$ pro$it in34.! 33.21 ! 24,.! 1'*.2- 4*
hare o$ pro$it
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V. /2 V. /2S, 0,n/ R,;,n, 11$6 $= 1$$6 $= 11$= 1# 1$$= 1#
T2/+ T2/+
hemicals 2*.2 21.,- 2* 21 1-22.*' *1.3- 31 22
6nimal eeds 41,.33 2,.32 41 31 12,2.'- 1141., 13 2*
Eeg. ils 22!.3' 214.'- ! 1 41.,2 !.11 2, 1'
development141.2- *-.4- ' 1- '12.1, 41.!3 4 13
+ousehold Insecticides -.-- -.-- -.-- 1,.!,
@everages ? $oods 44.,' 41.- , 3 1!!.,' 1'1.!' %3 3
inance ? Investments 33.2 21.*4 !4 2 1''.1' 1-.*2 %3 4
thers 2-*.!1 1!-.4 3* 1! '*'.2, !-2.4 3 1!
T2/+ 1=51.=5 1$#=.?7 =# 1$$
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E:,n,
C/+ E0+2,8
hemicals 1.,- 21,.'' %1, 4 231.4 2''.-1 %13 '
6nimal eeds *1.3 %-.11 2 !-.!' %22.3* 1
Eeg. ils 2!.2! 2'.** %' 1 2!.,1 23.** , 1
development2--'.,* 1!4.1, 2 4* 1,2.4- 1!4'.* 2! 4
+ousehold Insecticides -.-- -.-- -.-- -.--
@everages ? $oods
'*.1! ,.,1 %3- 2 -.*3 '3.24 12 2
inance ? Investments 1!3-.4- 13',.*4 12 3 1442.!, 133!.!2 * 3'
thers 3--.*- 2'4.!4 14 3-,.1 24,.'! 24 *
T2/+
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A A R R TTICLICLEE-6-6
CCOOMMPP A A NN Y Y PR PR OODDUUCCTS &TS &
PPR R OODDUUCC A A TTIIOONN OO V V EERV RV IIEE W W
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PRODCTI ON OVERVI E@
G28,3 n8 B2*, M4'. C2. L/8
7odre# ? @oyce manu$actures a spectrum o$ consumer products and industrial products. The
onsumer products include 6ppliances (:e$rigerators8Dashing 5achines86ironditioners85icrowaves8and)E)Players8 /ocks8 urniture8 ecurity ";uipment8$$ice 6utomation8
on$erencing olutions8 and Eending 5achines. Industrial Products include torage
olutions8 6utomated Darehousing8 5aterial +andling ";uipment8 Process ";uipment8
Precision omponents ? ystems8 5achineTool ervice8 "lectrical ? "lectronic8Tooling8 and
onstruction 5aterial ? ervices.
G28,3 C2n0, P28*/ L/8 (GCPL)
7odre# onsumer Products /td. (7P/ is a ma#or player in the Indian 57 market with
leadership in personal8 hair8 household and $a&ric care segments. The company employs ,!-
people and has three state%o$%the%art manu$acturing $acilities at 5alanpur(5.P. 7uwahati
(6ssam and @addi (+.P..
7odre#Bs $ocus is on providing their customers with innovative8 value $or money solutions $or
meeting their daily needs and improving the ;uality o$ their li$e.This is achieved through the
&rands the company markets.
7odre# is among the largest marketer o$ toilet soaps in the country with leading &rands such as
I0T+/8 6I:7/D8 7):"F 0. 1 IndiaCs $irst airness soap8 has created marketing
history as one o$ the most success$ul innovations.
7odre# is the leader in the haircolor category in India and have a vast product range $rom
7):"F :"0"D /:8 /II) +6I: /:8 7):"F /II) ? PD)":
+6I: )Y" to 7):"F J"+ J6/6 I/8 0P: &ased +air )yes.
G28,3 In8/, L/8(GIL)
GIL ,/+%,8 n 1?97
7odre# Industries /imited is IndiaCs leading manu$acturer o$ oleochemicals and makes more
than a hundred chemicals $or use in over two doen industries. It also manu$actures edi&le
oils8 vanaspati and &akery $ats.
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7I/ is a mem&er o$ the 7odre# 7roup8 which was esta&lished in 1*, and has since grown into
a 1.*! &illion conglomerate. The company was called 7odre# oaps /imited until 5arch
318 2--1. Therea$ter8 the consumer products division got de%merged into 7odre# onsumer
Products /imited8 and the residual 7odre# oaps &ecame 7odre# Industries /imited. This led
to the $ormation o$ two separate corporate entitiesA 7odre# onsumer Products and 7odre#Industries.
@esides its three &usinesses8 7odre# Industries also runs $our divisionsXorporate inance8
orporate +:8 orporate6udit and 6ssurance and :esearch and )evelopmentXwhich operate
on &ehal$ o$ the entire 7odre# 7roup.
7I/ has &uilt a strong manu$acturing &ase capa&le o$ delivering international ;uality products
at competitive prices. It operates two plants8 one at Ealia in the Indian state o$ 7u#arat and a
second one at Eikhroli in su&ur&an 5um&ai. The companyCs products are e>ported to 4-
countries in 0orth and outh6merica8 6sia8 "urope8 6ustralia and 6$rica8 and it leads the
Indian market in the production o$ $attyacids8 $attyalcohols and 6.
G,20,/* S24/, S2+/2n
G,20,/* n*22/,8 n 199<
7eometric is a specialist in the domain o$ engineering solutions8 services and technologies. Its
port$olio o$ 7lo&al "ngineering services and )igital Technology solutions $or Product
/i$ecycle 5anagement (P/5 ena&les companies to $ormulate8 implement8 and e>ecute
glo&al engineering and manu$acturing strategies aimed at achieving greater e$$iciencies in the
product realiation li$ecycle.
+ead;uartered in 5um&ai8 India8 7eometric was incorporated in1,,4 and is listed on the
@om&ay and 0ational tock ">changes. The company recorded consolidated revenues o$
:upees 4.*'&illion ()ollars121.'million $or the year ended 5arch 2--*. It employs close
to 3--- people across 1- glo&al delivery locations in the 8 rance8 :omania8 India8 and
hina. 7eometric is assessed at "I55I /evel ! $or its so$tware services and I
,--1A2--- certi$ied $or engineering operations.
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G28,3 In42T,*%
G28,3 In42T,*% ,/+%,8 2n
A+ 1999
7odre# In$otech8 $ormerly a division o$ 7odre# ? @oyce 5$g. o. /td.8 commenced operations
as a separate corporate entity on 6pril18 1,,,. 7odre# In$otech is a part o$ the diversi$ied
7):"F group8 esta&lished in India in 1*,.
7odre# have three decades o$ e>perience in providing cost%e$$ective and high%;uality IT
solutions.
7odre# are assessed at "I%55 /evel4 which means their ;uality processes are well%de$ined
and pro$essionally managed. In addition to "I%55 /evel48 we also have I%,--1A2---
uality ystems erti$ication $or 6nalysis8 )esign8 oding8 Testing8 )elivery and
5aintenance o$ ommercial 6pplication o$tware 60)":P onsultancy and perations and
Technology ervices (">clusive o$ )esign.
7odre# place a high premium people8 ;uality and &usiness values. They develop employees
through continuous training and provide them with opportunities to work on state%o$%the%art
technologies.
7odre# encourage employees to develop their skills and to nurture the pursuit o$ pro$essional
e>cellence.
G28,3 A'2;,/
7odre# 6grovet was $ormerly a division o$ 7odre# oaps /imited. It was set up as a separate
company with $ocus on the agri%sector. ver the years8 the company has developed and
nurtured a close relationship with $armers. Providing them with innovative Products8 as well as
educating them on world%class $arming practices.
Together with its su&sidiaries 7oldmohur oods and eeds /imited and 7olden eed Products
/imited 8 7odre# 6grovet has revenues close to :s1--- rores ( 2!-million% Y 2--.
The activities o$ the company are vastA ompound 6nimal $eeds8 6gricultural Inputs8
Integrated Poultry @usiness8 il Palm Plantations8 Plant @iotech8 :etailing o$ resh arm
Produce in ur&an areas8 and rural retailing o$ a wide range o$ products including 6gricultural
inputs.
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7odre# 6grovet ac;uired 7oldmohur oods and eeds /imited $rom +industan nilever8 a
nilever su&sidiary in India8 in 2--1. 7oldmohur oods and eeds /imited en#oys strong
&rand e;uity due to its poultry and cattle$eed &rands. 7oldmohur oods and eeds /imited has
a state%o$%the%art :?) centre in @angalore named C60IC (6nimal 0utrition Innovation
entre. This centre is devoted to development o$ innovative animal $eed products.Today87odre# 6grovet together with its su&sidiaries has manu$acturing $acilities spreadover 4-
strategic locations and a net work o$ over1-8--- distri&utors8 dealers and ? agents. In its
#ourney o$ growth8 7odre# 6grovet has set new standards o$ corporate per$ormance8 relia&ly
delivering ;uality products and services to all its customers at competitive prices.
G28,3 S L,,
7odre# ara/ee is a #ointventure company &etween the 7odre# 7roup8 India and ara/eeorporation8 6. 7odre# ara/ee is one o$ the worldCs largest manu$acturers o$ home
insecticides.
The company is committed to the research and manu$acture o$ ;uality household insecticides8
and holds a su&stantial market share in the domestic market8 with some o$ the most popular
&rands like 7ood Jnight8 Fet8 +it and @anish8 which have &ecome generic with mos;uito
repellants today.
Dith values and traditions that stem $rom the principles on which the $oundations o$ two great
conglomerates8 7odre# and ara/ee8 were laid8 they are a&le to o$$er world%class products and
services to the Indian and glo&al consumer.
G28,3 E4*,*
The company provides ware housing8 automated storage and retrieval system
solutions.
G28,3 In/,2
7odre# Interio is a contemporary8 stylish ? ergonomically designed range o$ $urniture ?
interior solutions that trans$orms any space. It comes $rom their e>pertise ? constantly
evolving solutions that they provide to the consumer
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G28,3 P2 , /, n8 In ;,/0,n / L0 /,8 ( G.P.I.L)
7odre# Properties was esta&lished in 1,,- as a realestate development company within the
7odre# 7roup o$ &usinesses.The company was originally incorporated as ea@reee
onstructions and Investments Private /imited on e&ruary *81,*!. The companyCs name was
changed to 7odre# Properties and Investments Private /imited on Fuly28 1,,- and
su&se;uently to 7odre# Properties /imited on 0ovem&er 238 2--4. ince1*,8 customers have
trusted 7odre# to deliver innovation and e>cellence across a &road spectrum o$ services and
products.
The promise to deliver value drives the organiation at every stage o$ operation. irstly8the
company evaluates the potential o$ possi&le locations and is led &y a team o$ ;uali$ied
managers. nce a location has &een identi$ied as a potential development one8 7P/workswith only the $oremost architects8 contractors8 and pro#ect managers to &ring the pro#ect to li$e.
7P/ knows that its o&ligation to its customers and partners does not end upon the completion
o$ a pro#ect8 and there$ore8 provides post%pro#ect pro$essional and accessi&le support also.
7odre# Properties adheres to a simple philosophyA providing e>emplary service &ased on the
optimal use o$ availa&le resources. The company has completed pro#ects in 5um&ai and Pune
and is currently developing residential towers such as the Planet 7odre# in central 5um&ai and
the 7odre# Doodsman "state in @angalore. 7odre# Properties intends to leverage its
esta&lished &rand image to deliver property solutions across ma#or Indian metros.
G2 8, 3 P2 8*/
C2n 0, P28 */
7odre# onsumer Products /td. (7P/ is a ma#or player in the Indian 57 market with
leadership in personal8 hair8 household and $a&ric care segments. The company is among the
largest marketers o$ toilet soaps in the country and has a leadership position in the hair color
category in India.
1. 6ppliances
2./ocks
3. urniture
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4. ecurity e;uipment
!. $$ice automation
'. on$erencing solution
. oaps ? personal care
*. ood
,. +ousehold insecticides
1-. +ousing
11. Eending machine
In8/+ P28*/
7odre# o$$ers an entire spectrum o$ industrial solutions $rom storage to material handling to
construction to process e;uipment and many8 many more. Dhether clients are looking $or
standard e;uipment or custom engineering solutions8 the $irst name is 7odre#.
1. torage solution
2. 6utomated warehousing
3. 5aterial handling e;uipment
4. Process e;uipment
!. Precision components ? systems.
'. 5achine tool service
. "lectrical ? electronic services
*. Tooling
,.IT solution
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1-. P/5 solution
11. 5edical diagnostics
12. 6gro product
13. hemicals
14. onstruction material ? services.
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A A R R TTICLICLEE-7-7
HR PHR PR R A A CCTTICICEES &S & SSTTR R A A TTEEGY GY
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! 0n R,2* ,
@2 *+/,
reating and maintaining an energetic and innovative workculture is at the heart o$ their
corporate strategy.They strive to create an organiation where in each employee is a
stakeholder in &uilding and de$ining the culture o$ the organiation and has the opportunity
and $le>i&ility to de$ine their canvas o$ roles and responsi&ilities.
O 2/n / 4 2 '2 /%
The workculture in 7odre# supports learning at every stage o$ oneBs workli$e. pportunities in
learning are availa&le in the technical8 $unctional8 &ehavioral8 general management and
leadership areas through options like ")Ps (">ecutive )evelopment Programmes8 5)Ps
(5anagement )evelopment Programmes8 "%learning and n TheFo& e>posure to
International Practices.
:espect and recognition o$ per$ormance is an ine>trica&le part o$ their workculture. onsistent
per$ormance &ecomes the &enchmark $or growth opportunities8 #o& rotations8 remuneration8
reward and recognition. They provide e;ual opportunities to their employees to grow &oth
horiontally ? vertically through cross $unctional8 cross &usiness and cross location #o&
rotations.This gives immense opportunities to pro$essionals to add value to themselves ? to
satis$y their career aspirations.
"ach o$ this level consists o$ /%,, su&%sections8 through which each employee has to pass to
reach a higher level. 6n employee8 &e$ore moving in to the ne>t level8 he has to &e in each su&
section $or at least two years.
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P+nnn'
+:P is understood as the process o$ $orecasting an organiationBs $uture demand $or 8and
supply o$ 8the right type o$ people in the right num&er. It is only a$ter this that the +:5
department can initiate the recruitment and selection process. +:P is a su&%system in the total
organiation planning. rganiational planning includes managerial activities that set the
companyBs oectives $or the $uture and determines the appropriate means $or achieving those
oectives. 6n integrated part o$ strategic management +:P is variously called strategic
manpower planning8 or $or employment planning.
PLANNING IN GODREJ
• The costs o$ +uman :esource planning are kept minimal as each plant
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A A R R TTICLICLEE--
CCOOMMPP A A NN Y M Y MISSISSIIOONN!! V V ISISIION &ON &
MMOOTTOO
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M2n
M 2 n " ; 2 n & M 2 //2
• 7odre# 5ission is to operate in e>isting and new &usinesses which capitalie on the 7odre#
&rand and corporate image o$ relia&ility and integrity.
• 7odre# oective is to delight its customer &oth in India and a&road.
• 7odre# shall strive $or e>cellence &y nurturing8 developing and empowering its employees and
suppliers.
• 7odre# encourages an open atmosphere8 conducive to learning and team work
• 6ccelerate the growth o$ Indian household insecticides market.
• To glo&alie the &usiness rapidly.
• "nriching uality o$ /i$e "veryday "verywhere.
V2n
7odre# in "very +ome and Dork place.
M2//2
De care the ;uality o$ your li$e.
V+,
• ommitment to uality
• ustomer rientation
• )edication ? ommitment
• )iscipline
• +onesty ? Integrity
• /earning rganiation
• penness ? Transparency
• Dorking in Team work $ormat
• Trust
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G2 8,3 & B2*, M4' . C2 . L/8 B n*%, (S + , n8 S,; *,) n8 R,/ +S% 2 22 0
•The ompany has a network o$A
•3* ompany%owned howrooms
•5ore than 282-- Dholesale )ealers8 and more than 1*8--- :etail utlets.
•The ompany has :epresentative $$ices in har#ah(6"80airo&i(Jenya8olom&o
(ri/anka and :iyadh (audi 6ra&ia.
! , *%
Personal department comprises o$ $our employees%one deputy and 3 seniors under him.
verall there are1, plants make all di$$erent products like security systems8 locks8 doors8 etc.
"ach o$ this plant is considered as separate pro$it making center. Pro$its made &y each o$ the
plants are accounted $or separately in its 6nnual report also.
Mn',0,n/
)i$$erent levels o$ management areas $ollowsA
6%@ase level o$ management In this level8 new%entrants are trained a&out the various levels o$
the department.
%peration
P %Promotion o$ product
T %Technical
%ales
" %This level consists o$ owners and 5.).
"ach o$ this level consists o$ three su&%sections8 through which each employee has to pass to
reach a higher level. 6n employee8 &e$ore moving into the ne>t level8 he has to &e in each su&
ection $or at least two years.
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A A R R TTICLICLEE-"-"
CCOOMPMP AN AN Y Y OO V V EER R A A LLL SWOTL SWOT
A A NN A A LL Y Y SISISS
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S@OT ANALYSI S .
STRENGT!S-
• The ompany has got wide range o$ &ranches within the country.
•The ompany has wide range o$ product line.
•7odre# is having &etter ales a$ter services.
•The ompany has the respecta&le and &elieva&le &rand name.
•ompany is having large num&er o$ customer with higher satis$action.
•The management is trained and e$$icient ? the network o$ service centers is good in all states.
@EANESS
•The ompany does not go $or advertising8 which is one o$ the&iggest disadvantage o$
7odre#.
•Its emphasis more on the advertising o$ o$$ice automation ? prima division.
•The company is $ocusing many security products at a same time.
•The e$$ective selling schemes are not availa&le like payment on installments.
OPPRTNITIES
•7odre# has more opportunities to grow as it has earned good name in security sector.
•Technical upgradation time to time is also one o$ the opportunities.
•7odre# can $ocus on &ig pro#ect like construction. Dhere there is a great demand o$ security
e;uipments
T%,/•The growing competition in the security sector is threat $or all manu$acturing companies so it is also
threat $or 7odre# to stand in the market with the higher position.
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DA TA A N AL Y S I S A N D INTE R PR E T A T I ON
(6nother Eiew o$ DT 6nalysis o$ ompany
The analysis o$ 7odre# industries ltd has &een e>plained with the help o$ DT analysisA
STRENGT!S
1. Partnerships with world class corporations
2. 7I/ has success$ully &uilt credi&le and strong partnerships with world class corporations like saralee8 Tyson8 7old coin and +ershey.
3. It has success$ully leveraged the 7odre# &rand to turn these partnerships into success$ul &usinessesand aggressively scaled them up.
4. /eader in 57 products in India.
!. The 57 &rands have attained industry leadership like good knight8 @ryl cream and 5ahalacto.
'. )eep value pickA
. 6s current valuations do not re$lect the values em&edded in its su&sidiaries.
*. "sta&lished &rand nameA presence in the Indian
,. The=7odre #‖ &rand is instantly recognia&le amongst the populace in India due to its long market.1-. The diversi$ied &usinesses in which the 7odre# group operates and the trust it has developed over
111years o$ operations is relia&le.
11. /and :eserves in strategic locationsA
12. /and :eserves comprising 4-4 acres aggregating appro>imately *.* million s;.$t. o$ )evelopa&le6rea and !4.,* millions;.$t. o$ alea&le 6rea8 located in or near prominent and growing cities acrossIndia8 such as 5um&ai8 Pune and 6hemda&ad.
13. These include a land parcel which is owned directly8 and land parcels over which 7odre# hasdevelopment rights through agreements or memoranda o$ understanding.
14. uali$ied and skilled employee &ase and human resource practicesA
1!. Jey managerial personnel are ;uali$ied pro$essionals.
1'. ustomers have &een loyal and the sales have &een considera&ly good8 where as the market price o$its competitors have gone down.
1. The ;uality and e$$iciency o$ operations is taken in to consideration while outsourcing activitiessuch as design8 architecture and construction.
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@EANESSES .
1. /ow e>port levels o$ 57.
2. There is considera&ly less volumes o$ trade in 57 products in 7odre#.
3. S5e%tooS productsA
4. Products which illegally mimic the la&els o$ the esta&lished &rands8 these products narrow the scopeo$ 57 products in rural and semi%ur&an market.
!. /ower scope o$ investing in technology and achieving economies o$ scale8 especially in smallsectors.
'. )ependent upon third party entities $or the sourcing o$ land8 market research and development andsale o$ 7odre# properties pro#ectsA
. ace uncertainty o$ title to their lands.
*. 7odre# enter in to agreements with third party entities to source land8 provide market research8 andto design8 construct and sell their pro#ects in accordance with their speci$ic ations and ;uality standardsand under the time $rames provided &y them.
,. 5ay not &e a&le to add to or replenish our /and :eserves &y ac;uiring suita&le sites at reasona&lecost which may adversely a$$ect our &usiness.
1-. Increase in prices o$8 shortages o$8 or delays or disruptions in the supply o$ &uilding materials could
harm results o$ operations and $inancial condition.
11. annot assure you that the demand $or its pro#ects will grow8 or will not decrease8 in the $uture.
12. +eavily dependent on the availa&ility o$ real estate $inancing in India.
13. Ina&ility to ac;uire ownership o$ or development rights over large contiguous parcels o$ land maya$$ect our $uture development activities.
14. Paying premium amounts $or land may limit the a&ility to $und other pro#ects and may adversely
a$$ect the &usiness8 $inancial condition and results o$ operations.
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OPPORTNI TI ES
1. 7reat potentialA
2. Increased glo&al demand.
3. 7rowth in end%user industries.
4. ompanyCs standing $or consistent ;uality and product delivery customied to the needs o$ theclients8 provides good opportunity $or growth $or the hemicals division.
!. "state 5anagement &usiness has a potential to increase revenue &y giving space on leave andlicense &yA
'. ptimum re%siing o$ the e>isting operational areas.
. The $actors that can aid $urther revenue growth include assured power supply8 upcomingin$rastructural $acilities like metro rail and &etter connectivity that reduces travelling time.
*. ntapped rural marketA
,. There are many rural areas which have not yet &een e>plored &y 7odre# like in 7odre# propertiesconcentrates more on the ma#or capital cities like 6hmeda&ad8 @angalore etc and can $urther e>pand tosmaller and rural cities in India.
1-. /arge domestic marketA
11. India has a large market $or 57 as well as real estate which are the ma#or &usinesses o$ 7odre#.
12. 7odre# is the largest producer vegeta&le oils and is consumed &y most o$ the people in India.
13. ">port potential.
14. 6long with a huge domestic market there is a great demand $or 57 products outside India.
1!. ">ports at a higher level would help in the growth o$ the &usiness.
1'. +igh consumer goods spending.
1. The average amount o$ e>penditure per person in India has &een increasing and that o$ othercountries is more than ! times that o$ India.
1*. The opportunity is the large growing middleclass medically aware consumer and the increasing
$ocus on medical insurance.
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T!REATS .
1. 0ew capacity addition in the industry is likely to increase competition $rom the supply side.
2. The service sector who help 7odre# would have a lot o$ options to choose $rom as there is an
increase in the num&er o$ competitors who would re;uire the same services as 7odre# giving the service providers an upper hand.
3. The consumers
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A A R R TTICLICLEE-1#-1#
RERESSEE A A RCRCH MH MEETTHHOODDOOLLOGY OGY
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R, ,*% M,/%2 82 +2 '
The methodology used in the present study includes &oth 8,*/;, and ,:+2/2 one Primary datais collected through various print and electronic resources. /iterature survey is done through pu&lishedsources on consumer appliances industry. Identi$ying the competitorBs analysis and their details along
with company representative. tatistical tools like measure o$ central tendency i.e. mean8 median8 mode8standard deviation8 etc used. onvenient sampling techni;ue is $ollowed $or the study.
M,/%282 4 D /C2+ +,*/2n
In order to study the company perception on organiantional study at 7odre# ? @oyce 5$g.co.ltdinitiative in lucknow8 &oth primary and secondary data were collected. The nature o$ the data that has
&een used in the pro#ect under study is &oth primary and secondary in nature.
The 0 8/ was collected &y using a ;uestionnaire &ased8 so as to give a precise8 accurate8
realistic and relevant data.The ,*2n8 8/ as it has always &een important $or the completion o$ any report provides arelia&le8 suita&le8 e;uate and speci$ic knowledge. The data was collected $rom various magaines8 $actsheets newspapers and we&sites pu&lished &y the company.
S0+n' M,/%28
or this study convenience sampling was used $rom the study o$ 7odre# ?@oyce 5$g.o./td8
/ucknow.
R, ,*% /2 2+
The tools used in this study were uestionnaires.
S 0+ , A,
In order to make a detailed analysis on consumerBs perception a&out door to door selling with respect
to 7odre# appliances8 the data $or the study has &een collected through study and various sources $or pro#ect &ased on 7odre# o.
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D / C2 0+ /2 n n8 An +
6$ter the data has &een collected8 it was ta&ulated and $indings o$ the pro#ect were presented $ollowed
@y analysis and interpretation to reach certain conclusions.
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A A R R TTICLICLEE-11-11
SSUUMMMA MA R R Y & Y & FINDINFINDINGSGS
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SMMARY OF FI NDI NGS .
• There were many organiations who havenBt purchased 7odre# products &ecause o$
unawareness8 so company should go $or more ? more advertisement8 e>hi&itions ? promotionalcarnivals.
• 5ost o$ the organiations make their purchase process (7oods through )irect @uy8 so
company should make their purchase process through. 6s it is easy8 relia&le ? detailed to customer.
• 7odre# is having an e>tra edge over the other &rands8 though &eing ahead o$ its competitors8
there is still need o$ improvement. 7odre# has close competition with local &rands8 so in order toremain ahead o$ its competitors 7odre# Interio ? others &ranch o$ 7odre# co. has to do ma#orinnovations such as more attractive designs ?styles in products.
• rganiations like to purchase &randed 7oods
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A A R R TTICLICLEE-12-12
SSUUGGGGEESSTTIIOONNSS
&&
RERECCOOMMMM A A NDND A A TTIIOONN
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SGGESTI ONS & RE COMMENDA TI ON
• The ompany should advertise its e;uipments and policies.
• Today Price &ased competition is sky rocketing so i$ it is possi&le that ompany should cut down its
e;uipments ? 7oods price.
• ompany should promote its e;uipments ? 7oods through canopy.
• ompany should do small activities once in a week &ecause it is necessary to promote the high
involvement product range.
• The $irst set o$ the points under suggestions shows how the ompany can utilise the opportunities
availa&le to it and hence the recommendation in that case would &e utilise its potential to the $ullest.
L22n' / /%, /%/ *n , 4*,8 /%, *20n /%, 42++2n' *n , 82n,
• "$$ective planning o$ delays
• inding relia&le resources o$ $unding
• 5aintaining healthy relationship with partners
N2 +,/ 8* 2/ SOTP ;+/2n 0,/%28A
• It evaluates each &usiness or division o$ the company separately and assigns a value to its contri&ution
• This valuation so captures $uture potential o$ the new ventures which are not generating revenues right
now
• 6t the end8 the value o$ all the parts(including core &usinessare added up to arrive at an appro>imate
value o$ the company as a whole
• ompany valuation indicates i$ the companyBs value would &e increased i$ it was split in to separate
&usiness units.
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A A R R TTICLICLEE-13-13
CCOONCLNCLUUSISIOONN
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