Download - Project brief
![Page 1: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/1.jpg)
Project brief
![Page 2: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/2.jpg)
PROJECT BRIEF Design and develop 3 collection of bags.
Each collection should include a complete range of products.
For example:This is a range by DAKINE
![Page 3: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/3.jpg)
Project direction
3 collection
Age group: 25- 30 Age group: 23-28 Age group: 16-22
![Page 4: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/4.jpg)
Market survey (online and off line)
back pack47%
sling bag34%
portfolio19%
what type of bag do you prefer for office or college?
2%3%8%
32%56%
How often do you travel related to business?
every week every two week monthlyquaterly not often
30%
9%19%14%
9%
16%2%
What type of bag do you usually carry for business trip?
back pack tote duffle bag trolly bagsling bag portfolio bag rucksack
11%
29%
38%
22%
How often do you go for vaccation or personal trips?
every month quarterly half yearly annually
![Page 5: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/5.jpg)
26%
7%
18%20%
10%
3%
16%
What type of bag do you carry for your personal outing?
back pack tote duffle bag trolly bagsling bag portfolio bag rucksack
23%
13%
3%17%
7%
23%
13%
What are the other small accessories you carry along while travelling?
wallet waist pouch I pad case travel kitcamera kit toilet kit utility kit
![Page 6: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/6.jpg)
Products list in each collection
Women’s collection
• back pack• Gym duffle• Shopping tote bag• Business folio• Rucksack• Sling bag• Clutches
Men’s collection
• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • Wallet• Business
duffle
Youth collection
• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• Messenger
![Page 7: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/7.jpg)
WOMEN’’s COLLECTION
Client persona
Age group: 23-28 years
Occupation: service / business/ self employed
Hobbies: reading, travelling, photography etc.
Activities: shopping, adventure sports etc.
Expenditure: 25k / month
• back pack• Gym duffle• Shopping tote
bag• Business folio• Rucksack• Sling bag• Clutches
![Page 8: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/8.jpg)
THEME
HUMBLE ELEGANCE
![Page 9: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/9.jpg)
CLIENT
![Page 10: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/10.jpg)
Colour board
![Page 11: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/11.jpg)
NEW EXPERIENCE Here are the few logo option developed very specifically for ladies
bags
To give a new
experience to women while they
carry a wildcraft
bag.
![Page 12: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/12.jpg)
Here is the final selected logo.Which is going to be used in all the bags designed for ladies.
It’s the details that make THE DIFFERENCE
WILD JADE
![Page 13: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/13.jpg)
DESIGNS
Back pack
![Page 14: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/14.jpg)
Gym duffle
![Page 15: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/15.jpg)
Shopping tote
![Page 16: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/16.jpg)
MEN’S COLLECTION
Client persona
Age group: 25-30 years
Occupation: serviceman/ businessman/ self employed
Hobbies: listening to music, reading etc.
Activities: business trip, family holidays, adventure sports etc.
Expenditure: 20- 25k/ month
• Back pack• Portfolio bag• Rucksack• Travel duffle• Gym duffle • wallet
![Page 17: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/17.jpg)
THEME
REINVENTED VINTAGE
![Page 18: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/18.jpg)
CLIENT
![Page 19: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/19.jpg)
Colour board
![Page 20: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/20.jpg)
DESIGNS
Back pack
![Page 21: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/21.jpg)
Travel duffle
![Page 22: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/22.jpg)
YOUTH COLLECTION
CLIENT PERSONA
Age group: 16-23 year
Occupation: students/ fresher in the industry
Hobbies: listening to music, watching movies, reading, travelling etc.
Activities: classes. Camping, partying etc.
Expenditure: 15 -20k/ months
• Back pack• Satchel bag• Small duffle• Tote (jhola)• Rucksack• Fanny bag• messenger
![Page 23: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/23.jpg)
THEME
PLAYFUL WE
![Page 24: Project brief](https://reader033.vdocuments.us/reader033/viewer/2022061118/546a314daf79599c3b8b45b4/html5/thumbnails/24.jpg)
CLIENT