Download - Profile Mtg
COMMERCIAL PROCESS -COMMERCIAL PROCESS -
1. Stock turnover of the product Point-Of – Sales/Inventory
2. Ask formal sales report of the store/supermarket
3. Negotiate with buyer of the category
products/ quantities, merchandising
Plan-o-gram
Loblaw : JDA SoftwareSKU AnalysisStore AnalysisOut of Stock Analysis SKU Forecast
MARKETING STRATEGIES Promotional pricing, loyalty campaign, trial purchase
Follow Up- ControllingPerformance of activityCAD$ - PRODUCTS
KEY WORDSKEY WORDS
Category ManagementMerchandisingPublicity on the point-of-salesInventoryBrands-SKU
Colombia -CPG INDUTRYColombia -CPG INDUTRY
Located in 25 Cities In ColombiaU$600 Millions by each three months. French retail. Number one in the Europe and second largest on worldwide . Total sales in ColombiaU$25.000 Millions in 2009
Challenges to U.S. Companies and ProductsAlliances with European stores chains, such as Casino and Danone, have intensifiedcompetition. The presence of Makro and Carrefour has brought in a wide selection of high-quality, competitively-priced foreign products to the market.
Report : Retail industry in Colombia by U.S. Embassy, Bogota, Colombia (2000)
VIVERO : Electronic data interchange-EDI SoftwareSKU AnalysisStore AnalysisOut of Stock Analysis SKU Forecast
Brief, Both Colombia and Brief, Both Colombia and Canada have a CPG Canada have a CPG competitive Industry competitive Industry
So… My Professional Experience is transferable So… My Professional Experience is transferable
• My professional experience in CPG as Sales representative and Marketing analyst is 100% transferable to Canadian context.
Category Management Knowledge AC Nielsen Markets study- profile of clients-
Brands/ Surveys/forecasting Marketing strategies
And also……. I know the Canadian And also……. I know the Canadian CPG Industry.CPG Industry.
Target PositionsTarget Positions
• Merchandiser/Sales representative
• Marketing assistant
• Sales and Inventory analyst
• Marketing analyst – Research
• Brand Assistant
• Latin American representative- consulting and sales.
Training in Project Management - MS ProjectTraining in Project Management - MS ProjectBusiness College LaSalle- MontrealBusiness College LaSalle- Montreal
Bachelors of EconomistBachelors of EconomistAccepted by Ministry of ImmigrationAccepted by Ministry of Immigration
English as Second language
Certificate of Business English
French as Second language
SPSS software
Other Education CourseOther Education Course