Download - production and operation of cadbury
Operation Management
• MMS 1st year
CADBURY DAIRYMILK
Founder: JOHN CADBURY
LOCATION:Birmingham, UK.
YEAR: 1905.
COMPANY’S Profile
VISION & MISSION Vision:
"Working together to create brands people love"
Cadbury’s mission statement ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our
commitment to continuous improvement will ensure that our promise is delivered
Mission Statement 0f the product: The mission statement of our new product is “To provide our customers with a tempting and
exquisite taste” as Enticing Treats means a mouth watering treat which is simply irresistible.
In INDIA…….
Since 1948……
1948
Operation began in India
1965
Pioneered the development of cocoa cultivation in India
CADBURY IN INDIA
SUGAR
COCOA BUTTER
VEGETABLE FAT
FULL CREAM
MILK
EMULSIFIERS
COCOA MASS
INGREDIENT
1905 1930s
1960s
1970s
PACKAGING STYLES
VARIANTS
OTHER PRODUCTS.
Production And Operation Of Cadbury
Dairymilk.
• Chocolate production is a highly sophisticated, computer controlled process, with much of the new specialist machinery being produced to Cadbury's own design and specification.
• The machines cost across 1-10000-12000 us dollars.
USP OF CADBURY
• The world says Thanks to Mr.John Cadbury for introducing choclates.• Chocolates are too common an eatable to need any special introduction. • They are colourful, crunchy, munchy & yummy too !!, and affordable with
some extra calories sprinkled in.• They come in a variety of sizes, packages and colours, which appeal to
everyone, Grandpa/mas & Kindergarten chubbies,all alike. • Hence, with the kind of mass appeal they project, it’s no surprise that a
company like Cadburys springs up the choicest of flavours & tastes every now & then.
• 67,000 - 71,000 employees• Today more than 250 million bars of
Cadbury’s Dairy Milk are made every year and sales reach over £100 million in value.
WHOLESELLERRETAILER
DISTRIBUTION
CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES 2100 DISTRIBUTORS AND 450,000 RETAILERS.
PRODUCT LIFE CYCLE OF CADBURY DAIRYMILK
• Products have limited life.
• Product sales passes through distinct stages, each posing different challenges, opportunities and problem to the seller.
• Profit rise and fall at different stages.
• Product required different marketing, financial, manufacturing, HR and resource strategy in each life cycle stage.
PRODUCT LIFE CYCLE
The “Real Taste of Life” with the girl dancing on the cricket field
In Hindi as “Asli Swadh Zindagi Ka”The message: ‘Dairy Milk is for enjoyment’
ADVERTISEMENTS
During late 90’s
Campaign: “KHANEWALON KO KHANE KA BAHANA CHAHIYE”
Target: Widening chocolate consumption among the masses
More recently
Campaign: “KUCH MEETHA HO JAYE”
Target: To associate Cadbury with celebratory occasion.
Campaign: “PAPPU PASS HO GAYA”
Target:Encourage those who have pass the exams to celebrate with Dairy Milk.
Campaign:“AAJ PEHLI TARIK HAI”
Target: To celebrate pay day / salary day
Campaign:“SHUBH AARAMBH”
Target:To have something sweet before every auspicious occasions
CSR ACTIVITY
• Cabury believes..• Corporate social responsibility is our heart to
success.• We believe that good values and good business
go hand in hand.• Csr is about growing our business responsibly.
CONTRIBUTION TO NATION AND SOCIETY
• Pioneering cocoa cultivation in india.• Non formal school set up by cadbury for children
of migrant workers of BADDI.• GURIKHA project in 1999.• BANGALORE SAYS THAT:-
Migratory birds stop over at our bangalore factory.
The sunshines at night acknowledgment preserver of environment.
DIVERSIFICATION
• Increase Marketing and Promotion globally by marketing products in emerging markets.
• Focus on non-chocolate development by developing line of non-chocolate candies.
• Aggressive new product development—low calories, sugar free and sweets. This has to be done by researching and developing new products.
FINANCIAL STATUS
• In 2008 Todd Stitzer, Cadbury's CEO, was paid a £2,665,000 bonus. Combined with his annual salary of £985,000 and other payments of £448,000 this gives a total remuneration of over £4 million.
Cadbury appointed Amitabh Bachchan as its brand ambassador.
The Big factor that has pushed up CDM sales is the Amitabh Bachchan campaign.
THE BIG ‘B’ FACTOR
SWOT ANALYSIS
Well established marketVast variety of productsPriced according to Indian mind setEasy availability of cocoa in IndiaLarge teeming population of kids and
teenagers
STRENGTH
WEAKNESS
Large portion of population suffers from diabetes, cholesterol disorders etc
Dental problems associated with consumption of chocolates.
OPPORTUNITIES
Innovative uncaptured chocolate market in India – ( such as sugar free chocolate sector)
Large number of occasions, celebrations and festivals in which chocolates are used as a medium to convey happiness
Increasing acceptance of Globalisation and collaboration with foreign companies
Competition- cut throat competition from Nestle, Amul and international choc. brands
Negative publicity and controversiesNew entrance and individual players ( rise in
sale of homemade chocolates)Preference and availability of other
substitutes ( sweets and deserts)
THREATS
CONTROVERSIES
PRESENTED BY