Download - Product Positioning
PRODUCT POSITIONING
The Human Body
The human body is made up of trillions of cells
If…
Cells are healthy Body is healthy
Cells are unhealthy Body is unhealthy
Cells are dead Body is dead
PRODUCT POSITIONINGPRODUCT POSITIONING
Problem
• Toxin
• Free Radical• Stress• Modern Lifestyle• Eating Habit• Mal-Nutrition• The “No Money No
Time”Syndrome
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Circulation Oxygen + Nutrition Energy + Waste
Cell
SolutionDXN Products provide the best support
Food Pyramid
FoodFood
Food
Food Proper
Food Supplement
FoodFood
Food
Nutrition
Calories
NutritionNutrition
Nutrition
Macro Nutrition
Micro Nutrition
• Protein• Fat• Carbohydrate• Fiber• Water
• Vitamin• Mineral• Trace Element• Enzyme• Phyto-nutrient• Chlorophyll
Enable Cells ToExtract Energy
From Macro Nutrient
Energy CarryingNutrient
Food Proper & Macro Nutrient
Spirulina Cereal
Cocozhi
Spirulina
Food Supplement & Micro Nutrient
RG & GL
Linzhi Cofee 3 In 1
Lingzhi Black Coffee
Zhi Cafe
Spica Tea
Morinzyme
Cordypine
Spica Tea
Personal Care Products
Ganozhi Toothpaste
Ganozhi Shampoo
Ganozhi Bath Gel
Ganozhi Soap
Ganozhi Massage Oil
Aloe-V Facial Cleansing Foam
Aloe-V Hand And Body Lotion
Tea Tree Cream
Lingzhi Coffee 3 in 1
CONSUMPTION FACTOR
Time
Area
Dosage
Budget
Are You Really Healthy?
Fatigue
Insomnia Lack of sleep
No energy
Health Pre-illness Disease
Flu
Fever
Healthy
Wellness
Health Wellness
Pre-illness Wellness
Disease Wellness
The Health IndustryThe Health IndustryThe Future Industry
$1 Trillion by the Year 2010
DXN Products Are for Health and Wellness
PRODUCT POSITIONINGPRODUCT POSITIONING
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The body consists of a bundle of cells
The body is like a car; it needs maintenance
The body is exposed to tortures
The body is fighting against the garbage within
The body is losing the battle
The body cannot talk to us
The body needs support
DXN Products provide the Best Support EverDXN Products provide the Best Support Ever
Summary
BE A PRODUCT OF PRODUCTS
BE A PRODUCT BE A PRODUCT OF PRODUCTSOF PRODUCTS
THANK YOUTHANK YOU
