Download - Product Launching Presentation
Product Launching Presentation
Clinique Mineral Translucent Spray Blusher
Diana | Herni | Stephanie11-7A
It is an offshoot of the Estee Lauder Company
Clinique was established in 1968 Clinique was developed to capture the type
of customer who is asking for a helpful program
Clinique products are allergy tested and 100% fragrance free
Company Profile
Strengths:◦ all its products are allergy tested and 100%
fragrance free◦ tested by experts and leading dermatologist
Weakness:◦ high cost for its product research
Opportunity:o people have already trusted Clinique and sold in
more than 135 countries and territories Threats:o competitors, such as Kanebo and Lancomeo illegal counterfeited products
SWOT Analysis
can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow
made by 100% pure crushed minerals and contains no irritants
It is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteria
The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate
Product Characteristics
INSIDE Public Relations Consultant was first set up in November 2002 in Jakarta
Provide a complete range of public relations service
Inside Public Relations Consultant has already formulated its vision, mission, and value
We also has some valuable experiences
PR Consultant
To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community and opinion leaders by 25% by the end of March 2009.
PublicDemographicGeodemographic
Objectives and Public
Newspapers: Kompas Magazines: Cosmopolitan Radio: 90.4 Cosmopolitan FM Television: O’Channel
Media
Venue (Balai Samudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag
GRAND TOTAL: Rp 462.825.000
Budget
Title : Mineralique Place : Balai Samudra
Jl. Boulevard Barat no. 1 Kelapa Gading Jakarta Utara
Date : Saturday, 2 August 2008 Time : 17.30 till drop
Program Information
Press kit will be including:Pen, exclusive notebook, and Clinique magazines
Goody bag will be including:Pen, exclusive notebook, mug, watch keychain, and cosmetic purse
Press Kit and Goody Bag
Photos
Clinique Mineral TranslucentSpray Blusher
Sketch of the place
Decoration