PRODUCTIS THE NEW

BIG IA

PRODUCTIS THE NEW

BIG IA

#ProductIsBigIA

OUR PANEL

BRYCE GLASS @BRYCEGLASS(MANTA)

DONNA LICHAW@DLICHAW(GROVO)

CHRISTIAN CRUMLISH, MODERATOR@MEDIAJUNKIE(CLOUDON)

ORIGIN STORIES

WHY’D YOU DO IT?

WHY MAKE THE SWITCH?

WHAT WAS THE PROBLEM?

BRYCE GLASS

YOU SEEM TO KNOW WHAT YOU’RE DOING

DONNA LICHAW

“I DON’T THINK SO”

CHRISTIAN CRUMLISH

QUESTIONS

WHAT IS A PRODUCT MANAGER?

ENGINEER, ENGINEERING MANAGER

MBA, BUSINESS INTELLIGENCE ANALYST

PRODUCT MARKETING MANAGER

PROJECT MANAGER WITH ADDED RESPONSIBILITY

PRODUCT OWNER IN A SCRUM PROCESS

UX/DESIGN-CENTERED PM

INDUSTRIAL PRODUCT MANAGER

1998-ERA "PRODUCER"

“THE CEO OF THE PRODUCT”

HOW MUCH INFORMATION ARCHITECTURE IS THERE IN A PRODUCT MANAGER’S JOB?

WHAT ELSE DO PRODUCT MANAGERS DO?

ANALYTICS (GOOG ANALYTICS, OMNITURE, APP ANALYTICS, ETC.)

BUSINESS ADMINISTRATION (BUSINESS PROJECTIONS, P&L SHEETS, KPIS)

MOTIVATIONAL SKILLS (PROFESSIONAL CYNICS NOT ALLOWED)

???

IS PRODUCT MANAGEMENT “THE DARK SIDE”?

ARE WE ABANDONING

UX?

YOUR QUESTIONS?

THANK YOU!@BRYCEGLASS

@DLICHAW

@MEDIAJUNKIE