Download - Product Design with Intent-Final
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Product Design
Agile Projectin an
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Here’s Your Team
George Lange NBC/NBCU Photo Bank via Getty Images synth bass line. [Photograph]. Retrieved from http://www.gettyimages.com/detail/news-photo/season-6-pictured-michael-richards-as-cosmo-kramer-julia-news-photo/138432011?license
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Powerful Person Request
Problem
Photographee.eu / Shutterstock.com.
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Slowly Veer off Course
Problem
Photo credit: Unknown
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Everything is High Priority
Problem
Taiga / Shutterstock.com.
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Every Person is Building a Different Product
Fact
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Do one thing well^
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Strong Center Design
Blend all parts of a software product to make a single impression.
Requirement
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Mish Mash
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Graphic Designers Use Gestalt Principles
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Strong Center Design for Invisible Parts
Microexpression
- Upper lid is raised
- Lower lip is raised
- Nose is wrinkled
- Cheeks are raised
- Lines show below the lower lid
Science of People. Retrieved from http://www.scienceofpeople.com/2013/09/guide-reading-microexpressions/
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North StarWHY this product?
[ What is most meaningful to people]
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North Star Example
Real time traffic intelligence
But has to have basic navigation.
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Strong Center Guides Decision
Does this enhance the product meaning or get in the way of the product meaning?
^
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Strong Center Example
Spend time on this?
The cheapest gas station on my route.
Reduce battery usage for passive data collection.
Restaurants nearby.
Walking directions.
Out
Out
Out
IN
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Strong Center Design +Agile
Five options to consider
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Option 1
Design up front
Insert dedicated design sprint zero
[ Has same pitfalls as waterfall ]
Sprint 0
Sprint 1
Sprint 2
Sprint 3
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Option 2
Design in each sprint
A little design at the beginning of every sprint
[ Delays development ]
[ Either design or software development productivity suffers ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
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Design two sprints ahead
Two separate workflows in each sprint
[ Design first makes the process less agile ]
[ Design team has to support different sprints ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
Option 3
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Option 4
Dedicated design sprints
Sprints oscillate between design & development
[ Developers may not have skills for design sprints]
[ Designers may not have skills for development sprints]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
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Option 5
Designer & developer partnership
Pair a designer with a couple developers
[ Hard to achieve wholeness in the design ]
[ Difficult with distributed team ]
Sprint 1
Sprint 2
Sprint 3
Sprint 4
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works What we have learnedwhat
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Lesson 1
North Star before
green light
NL shop / ClipartOf.
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Lesson 2
Hybrid approach works best
A little design up front
Designer partnership with developer
+
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Lesson 3
Product Designer replaces Product Owner
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We like Agile software development
But…
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But….
Agile won’t fix your products
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Our Philosophy
Product design matters
It transforms a product
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Take a commodity
Bag of features
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Into a unique experience
Transform it