Product comparisons

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Q Professional

IBM SPSS Statistics

IBM SPSS Survey

Reporter WinCross MarketSight Standard analyses & data manipulation

Support of standard data formats (.sav, .sss, .mdd, .csv) Separate module

Understands grids, rankings and all standard data types

Crosstabs with multiple questions (banners) Separate module

Automatic creation of tables for checking and cleaning

Automatic deleting of insignificant tables

Easy-to-use drag & drop interface for standard data

manipulations

Recoding & creation of new variables Advanced variable creation, recoding & data

manipulation tools

Ability to do all standard things without any scripting Advanced automation via scripting

Online library of useful automation scripts

Tools for tracking studies (overlaying multiple data

sources, moving averages, automatic updating of data)

Coding of open-ended data Separate module Additional fees

Comprehensive online training modules

Choice of automatic statistical tests on tables (e.g.,

nonparametric, treatment of weights)

Create weights/sampling balancing (rim weighting) Separate module

Valid statistical tests for weighted data Separate module

Reporting

Automatically update an entire report by changing filters

or updating data (including weights, charts and

constructed variables)

Special-purpose market research charts (e.g., to show

grid data, tracking)

Exporting to Office (Excel, PowerPoint, Word) with charts

containing underlying data

Automatic updating of data in presentations

Online reporting/Dashboards

Advanced analysis

Principal components analysis/Factor analysis

Regression (linear, ordered, logit, MNL, etc.)

Driver analysis (Shapley, Kruskal, Contribution)

Cluster analysis

Perceptual mapping Separate module

Decision trees Separate module

Latent class analysis

TURF