Developer Strategies: Enabling Sales & Marketing

Teams

Principles to Guide Your Marketing Strategy

Visibility is important more than ever to stay top of mind.

Research

Discover

Transact

Dream

Principles to guide your marketing strategy

4

Crea

te Co

nten

t Tha

t

Matte

rs

Cater to

your

targe

t aud

ience

consis

tently

by re

gular

ly cre

ating

conten

t that

matters

most

to th

em rig

ht

now

3Help

Your

Team

Ada

pt

Provid

e you

r team

with tra

ining

and

digita

l tools

to he

lp the

m conti

nue

enga

ging w

ith cli

ents

Be Tra

nspa

rent

Contin

uousl

y upd

ate an

d info

rm yo

ur

audie

nce of

your

next

steps

durin

g this

pand

emic a

nd ho

w you c

an he

lp the

m

as well

21Lis

ten a

nd Be S

ensit

ive

Be aw

are of

what y

our c

urren

t

custom

ers an

d pote

ntial

audie

nce ar

e

concer

ned o

f