Presenting VirtuallyBeginner Tips for
Webinars and Web Conferences
@ShaunHolloway
Bottom-line Benefits Save cost of travel and meeting logistics
Save time away from other tasks
Save the environment
Save inconvenience; increase satisfaction
Increase Revenue Reach, connect, and train with a larger
audience
Software and Delivery Web-based
Closed or Native Software
Engagement Tools
Content Delivery Tools
Live -VS- On-demand
Equipment
Computer
Internet/Wi-Fi Connection
Projectors
Tablets and Smartphones
“Facility” physical space of the presenter and the typical
audience member
Screen Resolution and Size
1. Be Prepared
Think engagement and value
Users will multi-task… deal with it…
Talk WITH them not TO them
Content plan… text, photo, video, audio
2. Understand Your Audience
What motivates them… why attend
Clarity of the invitation or registration
What calls to action are planned
Create content with “viral appeal”
3. Focus on the Few
Only present key points
Stick to the primary take-aways
Don’t try to cover everything… it’s too much
Cut what does not support key points
4. Think Visually
Emotional impact
Images and ideas, not words
Illustrate a point
Show a story, use examples, present graphs
5. Use the Technology
Don’t just present your slides
Harness the power of…
chat, Q&A managers, hands-up indicators, moderators, surveys/polls, document sharing, shared desktops and whiteboards
6. Be Conversational
Go with the flow
Don’t read the slides or a script
Pay attention to the “back channel”
Be prepared to respond
7. Know Your Virtual Body Language
Quality of voice
Variance of voice
How you “move” i.e. use the tools
On video… think about your background
Small Sampling of Tools
PowerPoint Prezi SlideRocket Slideshare.net
WebEx AdobeConnec
t GoToMeeting Join.me
Box.com Dropbox
Salesforce.com MS Live Meeting GatherPlace Skype Brainshark
What’s Really Important
Content
Text Photo Video Audio
• Communication
– Delivery– Personality– Style– Relationships – Lead Generation
Technology Etiquette
Use of technology in face-to-face sales calls
Phones Smartphones Tablets PCs Information exchange
What do you find annoying in others’ use of technology?
For Another Day…
Research Opportunities On individuals, i.e. for interviews and sales
calls On organizations, i.e. strategies, customer
issues
Online Sales and Marketing Websites Social Media/Network Tools Email Marketing Online Advertising CRM systems and contact/lead management