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30 October − 1 November 2018
WHO headquarters, Geneva, Switzerland
PRESENTER
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Clean Air. Healthy Future.
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30 October − 1 November 2018
WHO headquarters, Geneva, Switzerland MUSTER THE PRESTIGE AND “BRAND” RECOGNITION OF WHO & PARTNERS to COMMUNICATE ABOUT RISKS AND BENEFITS
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• General Public –urban social-media connected worldwide, parents concerned about children’s health; students
• Urban & National policymakers - BreatheLife network
• Health sector - Policymakers & specialists in cardio, pulmonary & cancer (as “influencers”);
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Target Groups
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• Fresh data and content that drives
forward the global story of air pollution GLOBAL COMMUNICATION PLATFORM
LOCAL CAMPAIGNS ACCELERATOR
• Engage urban leaders and municipalities to launch local campaigns
• Share local stories globally to demonstrate progress and a sense of what’s possible
HEALTH & ENVIR SECTOR LEADERHIP
• Sensitize Health & Environment sectors to the health & climate impacts of air pollution.
• Build capacity to publicly lead
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TACTICS Authoritative Air Quality
evidence
Infographics made complex data simple
Videos & exhibits– emotional story
Global-Regional-Local campaigning - to amplify the story
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SHAREABLE INFOGRAPHICS
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UNIQUE VIDEO CONTENT
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• COP 21 2015 • UN Habitat, October 2016 • RICKY KEJ ENSEMBLE, 31 October 2018 GENEVA !!!
EVENTS FOR POLICYMAKERS & PUBLIC
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02 ‘THINKING GLOBALLY & ACTING LOCALLY’
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BreatheLife kickoff – 12 cities announced intent, including - Ecuador Chile, Colombia, Mexico & Nepal Today 43 cities have joined/ from Seoul and Singapore to Malé, Maldives & Accra. More announcing at WHO Conference
HABITAT III LAUNCH
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Promoting Every City’s Story
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CAMPAIGN WAY FORWARD
General public - Parents Health sector
Policymakers
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WAY FORWARD “BREATHELIFE” REGIONALHUBS IN ASIA, AFRICA, AMERICAS HEALTH SECTOR /HIAP OUTREACH - CARDIO, PULMONARY & CANCER SPECIALISTS PUBLIC OUTREACH WITH PARTNERS IN KEY CITIES
• SCHOOLS • SOCIAL MEDIA • EVENTS • BREATHELIFE CHALLENGES
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REGIONAL CAMPAIGNS
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