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Presented by:Candice SkinnerCandice M.Skinner RealEstate,LLC
337.353.4272
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• Myphilosophy– “Customer relationships areattheheartofwhatIdo.Ifyou
don’t feelthatI’vebuiltastrong relationship withyou bythetimewe’ve sold yourhome, thenIhaven’t donemyjob”.
• Ihave beeninandaround realestateformore than9years.• Ihave haveastrongbackground in propertymanagement.• Ihave beenamulti-million dollar Producer everyyearasan agent• Ihave beenaRealEstateBrokerforXyears• National Association ofRealtors Top“30Under30”• Featured onNational Association ofRealtors RealEstate
TodayRadio TalkShow• Memberof LeadingRECompanies oftheWorld• MemberofWorldWide EmployeeRelo Council
MyProfessional Experience
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TheValueThe value and importance of real estate professionals has not changed!
• 88%of sellers used abroker oragenttosell their home*• 85%of sellers placed theirhome ontheInternetwith theassistance ofarealestate
agent*• Thetypical FSBOhome sold for$184,000 compared to$230,000 among agent
assisted home sales.
• Mymission statement– “Istrive tomake thesaleofyour home and allof theassociated activities free
ofstress, easytounderstand, andattimes, evenfun.Mygoalis toexceed yourexpectations andprovide youwithexceptional service throughout ourrelationship”.
*2013 NAR Profile of Home Buyers and Sellers
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CandiceM.SkinnerRealEstate,LLC• Independent RealEstateBrokerage
– Hasflexibility totailor eachtransaction tofittheclient.– Offers less bigbusiness politics and straightforward approach toselling
your home.– Hasgainedhalfof thebigcompanies marketshare (14%)marketshare
inFIVEyears compared tocompanies thathavebeenopen for30+yearshaving only 20%!We areaggressive andgetyou theprice youNEED!!
– The#1Independent BrandinWest Central Louisiana.
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WhatdoyougetwithCandiceM.SkinnerRealEstate,LLC?
StandardServices• MultipleListingService• LocalAdvertising• YardSign• RequiredPropertyDisclosures• CompetitiveMarketAnalysis• Realtor.com
CustomizedServices• NationalAdvertising• GLOBALReferralBase• ServicePledge• SocialMediaListings• VirtualTours• Trulia,Google,YahooandotherReal
Estatesites• LocalDistributionthroughcontacts
withincommunity• Leadingre.com
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MarketingPlan
• Send “Just Listed” flyers highlighting your home tolocalarearesidents.
• Present your property atourweekly salesmeeting toTOPagents.
• Listyour property on ourcompany website including avirtual tour, slideshow andphotos of your home.
• Internetmarketing /banner on localwebsites
• Haveyour listing posted toother realestatesearchwebsites likeTrulia,Zillow, Realtor.com,Google andYahoo, thatreceivemillions of visitors.
• Send outelectronic notices about your home i.e.,eNewsletters and eCards.
• Provide local advertising
• Willmarketyour home totheTOP25agents inour areatonotify themyourhomehas comeonthemarkettoINCREASE selling potential
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MarketingPlan,Continued
• Placecolorful flyers orbrochures describing your home nexttothe“forsale” sign.
• Introduceother unique marketing techniques appropriate foryour property.
• Enhanced listing display onRealtor.comsite tomake your property standout
– Video/virtual touron YouTube.com, Facebook.com,– Offer aHomeWarrantyprogram– Featureyour property on our personal website– Placeproperty onCraig ’s List,BooKoo, andother online classified websites for
maximum exposure.
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TargetedLocalMarketing
• Inaddition tonational andGLOBALmarketingwewill have your propertymarketedon localsites such asBooKoo, Facebook, etc.
• DirectMail– JustListed cards andother targetedmailings
• E-Greetings – Online greetingcards directed topotential buyers
• MLS– Place your homewith thelocalMultiple Listing Service tomake itavailable toalllocalBrokers
• Hundreds ofpastclients moving soon
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HomeBuyers• 92%of homebuyers used the Internetasatoolwhen searching forahomeand 50%usemobile
websites orapplications intheir home search*• 88%of homebuyers used arealestateagenttopurchase their home.*• 88%of homebuyers purchased theirhome through arealestateagentorbroker*• Thereareover245million users oftheInternetintheUSA**
– 29%of homebuyers firstlearned about thehome they purchased using theInternet*– 92%of firsttimehome buyers used theinternet asaninformation source inthehome buying
process*
*2014NARProfileofHomeBuyersandSellers**internteworldstats.com
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ForSaleByOwner• Theshare ofhome sellers thatsold their homewithout assistance fromarealestateagentwasONLY
9%*• FSBO’s typically havealowermedian selling price $208,700 compared to$235,000.*• Typical agent-assisted home sale typically has13%higher sales pricethan thetypical FSBO sale*• 88%of sellerswereassisted by arealestateagentwhen selling theirhome*• 36%of agent-assisted home sales offered incentives toattractbuyerswhile only 27%of FSBO sales
offered incentives*• ONLY50%ofFSBOhome sellers marketed theirhome while 92%of homebuyers looked online during
theirhome search*
*2014NARProfileofHomeBuyersandSellers
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Additionalexposureforyourlisting• GoogleTM RealEstate• Trulia.com• Yahoo! RealEstate• Hotpads.com• Openhouse.com• Frontdoor.com• Realtor.com• Youtube.com• Facebook.com• Zillow.com• Oodle.com• Postlets.com• Leadingre.com
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CompetitiveMarketAnalysisEstablishingtheperfectpriceforyour
home!• RecentSales• Current Listings• Under Contract• Expired Listings
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
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Candice SkinnerBroker
337.353.4272 cellCandice M. Skinner Real Estate, LLC