![Page 1: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/1.jpg)
Dubrovnik, 08/07/2016
Wellfood ActionInnovative marketing tools for local typical
products
Federica BaldoniChamber of Commerce of Macerata – Quacquarini s.r.l.
Civica Enoteca Maceratese, Macerata15/09/2016
![Page 2: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/2.jpg)
THE ENTERPRISE
Quacquarini s.r.l.
![Page 3: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/3.jpg)
WINEYARDS
Luogo, data
![Page 4: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/4.jpg)
APPASSIMENTI
Luogo, data
![Page 5: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/5.jpg)
CONFECTIONERY
Luogo, data
![Page 6: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/6.jpg)
CONFECTIONERY (2)
Nougat
Panettone
Choccolate
Biscuits
Easter eggs
Luogo, data
![Page 7: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/7.jpg)
THE PROJECT
Create a sophisticate packaging;
- New materials and new forms;
- Costumize choise of the contents;
- Keywords sustainability and emotion.
Luogo, data
Print catalogue;
- Illustration packaging proposals;
- Selection of images, text and colours;
- English and French version;
- Sustainable paper;
![Page 8: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/8.jpg)
THE PROJECT (2)
Social network enforcement;
- Instagram and twitter accounts;
- Create posts that gives emotion»;
- Share the values of the company.
Market analysis through Keyhole platform;
- Create specific hashtags;
- Impact assessment of the posts;
- Market analysis.
![Page 9: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/9.jpg)
THE PROJECT (3)
Create app of the enterprise;
- Android and Apple store;
- Direct contact with costumers;
- Newsletter.
Luogo, data
![Page 10: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/10.jpg)
WHY?
For the company ;
- Increase packaging innovation;
- Increase the concept of “sustainability” in the company values
- Enforcement of the brand on the web ;
- Promotion through unconventional marketing.
Luogo, data
![Page 11: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/11.jpg)
WHY? (2)
For the candidate ;
- Increase of knowledge relating to innovation in the agribusiness sector ;
- Improvement of professional profile through inclusion in a business context ;
- Implementation of the theories , knowledge and skills during the course of studies .
Luogo, data
![Page 12: Presentazione standard di PowerPointricerca.unimc.it/en/research-unimc/international... · Dubrovnik, 08/07/2016 Wellfood Action Innovative marketing tools for local typical products](https://reader034.vdocuments.us/reader034/viewer/2022050314/5f76ef5187d21079f067bb6d/html5/thumbnails/12.jpg)
THANK YOU FOR YOUR ATTENTION!
Luogo, data
Federica Baldoni
linkedin.com/in/federica-baldoni-9b341569