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SciaccheTrail Presentation III. edition Monterosso al Mare 2 april 2017
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What is SciaccheTrail? …a community project, a race, a permanent route
Runner, SciaccheTrail 2015
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A Community Project: The name SciaccheTrail is the union of Sciacchetrà – the precious passito wine produced in the Cinque Terre – and trail running, which in this case explores the trails through the terraced landscape of the eastern end of Liguria. The idea to
hold a race grew from these 2 treasures – nature and the
centuries-old art of Cinque Terre DOC wine – as an occasion to join the values of outdoor sport with those of the local
community, which, still today and not without difficulties,
preserves this world heritage. It is a unique opportunity to experience the authentic
soul of the Cinque Terre, by a special access key: the wine trails
A Race: SciaccheTrail is a 47km ultratrail, 2600mt
of positive elevation gain, maximum 250 runners, scheduled for 20
March 2016 with start and finish in Monterosso al Mare.
The course is technical and breathtaking, with frequent changes of scenery along
centuries-old trails with a common denominator - vineyards and wine –
for runners in search of beauty, emotion and authenticity.
A permanent route: The 47km SciaccheTrail course
winds along the trails of the Cinque Terre through villages, sanctuaries, vineyards
overlooking the sea, and the scents and colors of Mediterranean scrub.
The course can be experienced as a runner or spectator on SciaccheTrail race day,
20 March 2016, or at any time during the year with family or friends.
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SciaccheTrail is a project that grew from the bottom up, and through trail running intends to bring attention to the identity and values handed down from generations of farmers and winemakers who, with
a collective effort of extraordinary architecture, gave rise to a terraced landscape, today a UNESCO World Heritage Site.
Harvest, Cinque Terre
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Sciacchetrail is also a permanent route… To try year round – walking or running. The map proposes three different routes, with altitude, time and
detailed descriptions in Italian and English
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Why is the Cinque Terre an ideal place for trail running? Because the Cinque Terre has everything: trails, breathtaking and uncontaminated nature,
hospitality, and excellence of local products such as Sciacchetrà DOC wine
Runner, SciaccheTrail 2015
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SciaccheTrail - the Festival: Food and wine
Pasta Party Monterosso, SciaccheTrail
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SciaccheTrail - the Festival: the race
Monterosso, Start gara SciaccheTrail 2015
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SciaccheTrail - the Festival: Wine culture
Sciacchetrà guided tasting by AIS La Spezia, Monterosso, SciaccheTrail 2015
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SciaccheTrail is… a race for few, a festival for all!
Grup di finisher allo SciaccheTrail 2015
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Sciacchetrail partners with international trail running camps (USA): This April the International Running Company tail running camp with Connie Gardner and Jenn
Shelton will be present
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Sciacchetrail is an international race
Athletes from 17 different countries
Km 0 products from local
producers
and from the Appennino
ToscoEmiliano
National Park,
Lunigiana and
Val di Vara together with
Cinque
Terre winemakers.
Presence of Italian and
international journalists at
SciaccheTrail with press
coverage
in:
Austria,
Great Britain
United States
Germany
Switzerland
Sciacchetrail has been a great success….… In terms of press visibility Italian and foreign media and spectators
An event has been created that envolves the entire local community (schools, local business, food and wine producers, hundreds of volunteers)
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Elisa Desco, Team Scott, European Mountain Running Champion
and Skyrunning World Champion.
Marco de Gasperi, Team Scott, 6-time Mountain Running
World Champion
The first edition of SciaccheTrail was a great success… with the participation of national and international elite athletes:
Sally McRae, coach and Nike Elite Trail Running Team
athlete
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The Cinque Terre like you’ve never seen:
A unique mix of beauty, tradition, sport, community
and gastronomic culture
The uniqueness of SciaccheTrail
Runner sopra Manarola, SciaccheTrail
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Wine and Trail Running: A perfect union to experience and share a fragile territory
and difficult topography
Runner che attraversa la Cantina Sociale, SciaccheTrail 2015
The uniqueness of SciaccheTrail
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A festival atmosphere in Monterosso and in the 5
villages: The entire local community is
involved in welcoming the athletes
I viticoltori delle Cinque Terre allo SciaccheTrail
The uniqueness of SciaccheTrail
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SciaccheTrail was a great success… thanks to the trail running community, the true protagonists of the event
Race participant, SciaccheTrail
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For the success of the event we point to these key elements
Cinque Terre: International tourism
destination
Entertainment: Initiatives for
families
Tradition, uniqueness and conviviality
Sharing with the community of the Cinque Terre and its excellence
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For the success of the event we believe in these values: The principal factors
Sport: an opportunity to meet and grow in
contact with nature
Community: share the local
culture and landscape with
the participants
Experiential Tourism:
trail running as an
attraction for quality tourism
attentive to tipicality
Internationality: a global showcase which maintains a dimension of
local authenticity
Safety and Maintenance of
the Territory
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Sciacchetrail finisher medal hand made with local olive wood by team Sciacchetrail.
Communication, promotion and emotionEvery element of Sciacchetrail is an expression of uniqueness and authenticity
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Communication, promotion and emotionEvery element of Sciacchetrail is an expression of uniqueness and authenticity This year the Sciacchetrail anthem will be presented composed ad hoc by the Basque musician Miren Etxaniz, artistic director of the Cinque Terre International Music Festival
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Communication, promotion and emotion. Mini SciacchetrailMany adherents among the youngest of trail runners for Mini Sciacchetrail, scheduled for the day prior to the Sciacchetrail race. Mini Sciacchetrail is a non-competitive run on the trails of the village of Monterosso, with a positive elevation gain of 110 meters over the 1000 meter course
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Sciacchetrail Vertical Race December 2016, great success at the first edition of the Sciacchetrail Vertical Race, semi-nocturnal run in ascent from the seato the slopes of the hill of three crosses in Manarola through the illuminated nativity of Mario Andreoli. An exciting race both for the technical aspect and the symbolic values: the illumination of the worlds largest lighted nativity will be symbolically entrusted to the runners
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Communication and Event Promotion – print media: with advertising space for partners and sponsors
Brochure pieghevole, 3 ante RollUp, 210cmx80cm
Striscione personalizzabile, 6mt x 1mt
Newsletter A4Cartina percorso SciaccheTrailMenu e buono Pasta Party Flyer e Manifesti
Inflatable bottle
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Communication and Event Promotion – Local coverage: spread the idea, share the experience and support partners and sponsor
Leafleting and presence at events and trade shows
Patronage of municipalities and institutions and sponsorship from outdoor companies with news links
Social networking
Co-branding
Live broadcasts
Live services, outdoor industry promotional videos, media partnering with outdoor magazines and publications
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Communication and Event Promotion – Local coverage: SciaccheTrail 2016 has received the patronage of the Italian National Commission for UNESCO
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Communication and Event Promotion – The press office: The press office is characterized by continuous attention to quality content and dialog with all those who
contribute to the creation of our image
Press conference Media service
Articles in local, national and international newspapers
Editorials in specialist publications
Social networking
Presentations at events connected to the
territory of the Cinque Terre
Links with partner and sponsor sitesVideos and interviews
Press ed educational tour
Communication - Press review
Insertion in international
race calendars
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SciaccheTrail 2017… Collateral events aimed to spread the spirit of Trail running:
Guided wine tasting with sommelier
Outdoor village with industry companies and events for all: Nordic walking, mini Sciacchetrail, climbing and skateboard
Educational with journalist from the sports and food wine industry
Village festival
Pasta party with food and wine excellences from local producers
Photo portrait set at the finish line and photographers along the course
Simultaneously with Sciacchetrail there will be a trail camp with
Connie Gardner and Jenn Shelton and the International Running
Company USA
Music and presentation of Sciacchetrail anthem
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Thanks!
Testo: Marzia Vivaldi - Progetto grafico: Sandra Bosch - Foto: Davide Marcesini , Horst von Bohlen, Italo Tosti, Jacopo Maugeri, Marzia Vivaldi