Download - Presentation2 on scope of marketing
Transcript
scope of
Social human
turns
Social needs
As defined:
What is
marketed?
goods
events
experiences
persons
places
properties
organizations
information
ideas
Who markets?
Marketers are sellers and buyers as there is a mutual exchange
Market:group of buyers and sellers.
Types of Market:
1.consumer market
2.business market
3.global market
4.govrnment and non profit.
Complementary products and services spread over diverse industries.
MOHAN SAWHNEY
Physical & digital markets.