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a happy, empoweredand sustainable lifefor everyone
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overview• leading global telecommunications company• #4 globally• offers products and services both for the end
consumer as well as businesses, in India
2G 3G 4G IPTV broadband mCommerceDigitalTV
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1996 2001 2003 2004 2011 2012/13
launched in Delhi and HP
IPOissued
India’slargestwirelesstelecomoperator
launched DTH & 3G
acquired 100% stake in Qualcomm
Source: Company Filings
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cellular services in 20 countries.market leader in India.
fixed telephony and broadband internet (DSL + IPTV)across 87 countries
pan India operations.coverage across 639 districts
services to large enterprises and carrierssingle point of contact for all telecom needs
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OUR VISION
It is our vision that by 2015, Airtel will be the most loved brand, enriching the lives of millions across the world.
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values
AliveInclusive Respectful
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sustainability• sustainability and corporate social
responsibility are fundamental to Airtel’s business commitments and initiatives.
• believes in creating long term shared value for its customers, employees, suppliers, shareholders and the community.
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stakeholder’s expectations• IBM, Infosys• faster Financial inclusion• reduce fuel consumption• continue the rural drive
toward social inclusion
Business Partners
• Infratel, Indus• enhance network
capability• stimulate digital
inclusion• adopt green
technologies
Network Partners
• contribute to healthcare, education, financial services and agriculture.
• quantify long term social development initiative.
Financial Service Providers
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stakeholder’s expectations• enable social and digital
inclusion via community participation
• contribute toward equality education
• energy and climate change
NGOs
• stimulate employee engagement
• digital inclusion• assess impact on
communities
Employees & Top Mgmt.
• increase focus on financial inclusion
• compliance to radiation norms and green telecom
• take mobile education and health to a new level
Regulatory and Govt. bodies
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stakeholder’s expectations• Increase network
coverage• Improve customer
services• Entertainment and
value added services
Customers
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TripleBottomLine
Performance
Social
Economical
Environmental
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pyramid of responsibility
Ethical Responsibility
Social Responsibility
Legal Responsibility
Economic Responsibility
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how can a telecom company like Airtel ensure that more and
more people get included in the benefits of a sustainable and
enriched life ?
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within the organisation
• open door policy• office of ombudsman• energy saving measures
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Quality Education
India level Bharti Foundation: towards delivering quality education
ef
Learning level and Holistic development
Engagement with school
Teacher motivation & commitment
Quality Education
Community engagement & Parent Involvement
Joyful learning & Child friendly infrastructure
Activity based Learning including Community campaigns
Teaching learning materials & Teachers’ Guide
Assessment & Growth
Teacher selection & Training
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making the world greener
community development
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international level
Uganda
Nigeria
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CSR: brand building India
• as per new Companies Act, 2013, companies have to spend 2% of profits or explain.
• if done well, CSR helps in building corporate reputation and trust.
• stakeholders expectation: leverage our existing network, reach, accessibility and products towards social inclusion
• Employees and customers want to work with a company that they respect.
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CSR: brand buildingAfrica
• Airtel is committed to becoming the most loved brand in the daily lives of Ugandans by 2015
• African countries has different needs and expectation.
• Airtel has been involved in various initiatives to reach the community in ways relevant to their needs.
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economic measures
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measurement indicators
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17% reduction in customer complaints
35 % reduction in partners’ grievance calls
waste management carried out
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Airtel Money
outsourcing helped reduce capital expenses
encouraged data usage through DataShare plan
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Kargil Customer Service
Waste management Untapped rural sector
challenges faced/issues raised
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environmental measures
When the sun shines, there are those who use an umbrella and then there are those who use solar cells
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• solar energy1. used primarily in the rural areas2. solar Photo- Voltaic Cells replace power grids and diesel sources3. stable and permanent source of power, lesser noise pollution and toxic emissions4. leads to a reduction of 18-20 tons of CO2 per tower per year
• green-data centres1. environment-friendly and energy-efficient2. state-of-the-art BAS system3. water based chiller systems4. state-of-the-art hardware 5. reduction in operational expenditure
key initiatives
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converting challenges to performance
• providing access and connectivity to remote areas
• unavailability or limited availability of grid power.
• minimum roll out obligations (coverage) and
• quality of service levels (network up time)
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15.8% reduction in emission per terabyte, above 11% achieved already in 2011-2012Reduced CO2 emissions per rack by 4.7% in FY 2012-2013 (Data Centres)
2000 tons of e-waste were recycled through e-waste recyclersOver 40 used laptops have been donated to Bharti FoundationOnly DTH player to have 60,000 STB’s to be recovered, refurbished and resold with a 1 year guarantee
the impact
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extended reach Reduce innovation
empower farmers reduce negative impact enhance
future plans
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references• Media Reports and Press Releases• Cellular Operators Authority of India (COAI)• Telecom Regulatory Authority of India (TRAI)• Department of Telecommunication (DoT)• Department of Industrial Policy and Promotion (DIPP)• http://www.airtel.in/QuarterlyResult/Quarterly_report_Q3_11.pdf• http://www.airtel.in/sustainability-file/home.html• http://www.airtel.in/• www.ibef.org• http://www.greenpeace.org/india/en/Press/Greenpeace-applauds-Bharti-Airtel-for-launching-Sustainability-
Report/• http://www.greenpeace.org/india/en/news/Bharti-Airtel-makes-a-move-towards-sustainability/• http://economictimes.indiatimes.com/bharti-airtel-ltd/directorsreport/companyid-2718.cms• http://www.livemint.com/Companies/BDA1AyDto4xIx6hK1jpp7H/Airtel-releases-sustainability-report-for-India-
operations.html
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thank you