Download - Presentation on Makro
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Makro cash &
Makro cash &
carry
carry
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Synopsis Synopsis Makro is a joint venture between SHV
Nethrland and house of Habib in Pakistan. Makro has opened three outlets in
Pakistan. Makro has international contracts with
multinational.
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TargetTarget MarketMarket
Small and medium sized retailers, hotels, restaurants, catering services, and cafeterias.
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Marketing StrategyMarketing StrategyAccording to Porter Generic strategies Makro is using focus strategy.
Product:Product: Producing in-store brands. Providing many products of different
brands under one roof.
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Marketing StrategyMarketing StrategyPlace:Place:
Two stores in Karachi & one in Lahore.
Price:Price: Low prices as compare to other cash &
carry stores.
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Marketing strategyMarketing strategyPromotion:Promotion:
Latte Lounge Bake Shop at both Makro stores in Karachi.
Distributing their brochure to their target market.
They advertise their own brand in their stores.
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Positioning StrategyPositioning Strategy
Maximum products under one roof at affordable prices.
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Future PlansFuture Plans
Producing more in-store products. Opening more stores in the coming year.
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Makro’s SWOT AnalysisMakro’s SWOT AnalysisStrengths:Strengths: More shelf space for products to get more facing. Skillful sales personals.
Weaknesses:Weaknesses: Low margin from manufacturer as compare to traditional
channels. Insufficient outlets in Pakistan.
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Makro’s SWOT analysisMakro’s SWOT analysisOpportunities:Opportunities: People seeking all needed products under
one roof. Companies are realizing the importance of
having a presence at the point of purchase.
Threats:Threats: People are very usedto with tradational
channels.
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RecommendationsRecommendations
Expand geographical coverage. Maximize margin from manufactureres. More focus on end consumers.
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