Download - Presentation on International Business (IB)
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Presentation onInternational Business
(An Overview)
Course TitleComparative Human Resource Management (CHRM)
Course CodeHRM-502
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Course TeacherMr. Md. Miraj Hossen
Adjunct FacultyFaculty of Business Administration (FBE)
Daffodil International University
Presented byMd. Abdullah-Al-Mamun
ID: 151-12-597EMBA (HRM)
Date of PresentationOctober 21, 2015
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International Business (IB)
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International Business (IB) is defined as commercial transactions that occur across country borders.
Example: BD company sellproducts in the India, US,Japan etc. other countries.
International Business (IB)
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How Company Enter in IB ??
I. LocalII. RegionalIII. DivisionIV. National
V. International VI.Global
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Reason of Engaging in IB
• Expending Business• Diversify Resources• Maximize Profit• Minimize Risk• Be a Reputed Brand• Customer Demand• Develop Interrelation etc.
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Models of IB• Merchandising (Product/Goods)• Service (Transportation or Tourism)• Use of Assets• Franchising (brand name, logo or operation techniques) Ex: Pizza Hut• Licensing (pattern, copyright, trademark) Ex: KFC, Pepsi
• Investment• FDI (Ex: BAT, Unilever etc.)• FPI (Ex: City Cell)• Joint venture, Mergers, Acquisitions (Ex: Aktel)
•MNC, Global Company, Strategic Alliances
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Environment of IB
Environment is the surrounding things which influence the firm in various ways. • Controllable (Internal forces)• Uncontrollable (External forces)
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Barriers of IB
• Language• Cultural diversity• Political environment• Distance• Competition• Govt. & trade regulation• Changing life style of customer etc.
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