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DIRECTING
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DIRECTING
SUBMITTED TO
MISS VARINDER KAUR
LECTURERMEDICAL SURGICAL NURSING
SUBMITTED BY
NAVPREET KAUR
M.Sc. NURSING 2ND YEAR
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DIRECTING
INTRODUCTION
Directing/ direction are functions of management
perform by the top level of management in order
to archive organizational goals. It is very
important and necessary function of management
Management has to undertake various activities
like, guide people, inspired and level them as wellas supervision of their activity is required in order
to achieve desired results.
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MEANING AND DEFINITION
Direction consists of the process and techniques
utilized is issuing instructions and making certain
that operations are carried as originally planned.
Directing involve determining the course, giving
order and instruction and providing dynamic
leadership. By: Marshal
Activating means and moving into action-supplying simulative power to the group. By G.R
Terry.
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DIRECTING INVOLVE
Telling people what is to be done and
explaining how to do it.
Issuing instructions and orders to
subordinates
Inspiring them to contribute towards the
achievements of the objectives
Supervising their activities and
Providing leadership and motivation
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FEATURES OF DIRECTION
Deals with people
Performance oriented
Pervasive function Continues function
Management in action
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ELEMENT OF DIRECTION
Communication
Leadership
Motivation Supervision
Coordination
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SIGNIFICANCE OF DIRECTION
Initiate action
Ensuring efficiency
Achieving organizational objectives Better human relation
Facilitate changes
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PRINCIPLES OF DIRECTION
Harmony of objectives
Maximum contribution
Unity of command Supervision
Effective leadership
Effective motivation
Follow through
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PROCESS OF DIRECTION
Defining objective
Organizing the efforts
Measuring the work Developing the people
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TECHNIQUE OF DIRECTION
Consultative direction
Free rein direction
Autocratic direction
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EFFECTIVE DELEGATION
Knowledge of work
Knowledge of bye-laws (policies)
Skills in instructing Skills in leading
Skills in dealing with current problems
Human orientation
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COMMUNICATION
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MEANING AND DEFINITION
Communication word has been derived from Latinword communis which means common, thuscommunication stands for sharing of an idea incommon.
Communication is an exchange of facts, ideas,opinions or emotions by two or more persons. By
NEWMAN AND SUMMER
It is a sum of all the things one person does when hewants to create understanding in the minds of another.It is bridge of meaning, it involve systematic telling,listening, and understanding. By Haimann