Download - Presentation cento vigne en
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VISIBILITY ANALYSIS OF WINES PRESENTED BY CENTO VIGNE ITALIA
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THE PROPOSAL
• 800 ITALIAN LABELS• 170 FOREIGN LABELS• 30 OLIVE OILS LABELS
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THE SECTIONS
• CANTINE: PRODUCERS WITH MORE THAN 50.000 BOTTLES X YEAR
• VIGNE RARE: SMAL PRODUCERS• WORLD WIDE WINE: FOREIGN WINES• HOT DEALS: SPECIAL OFFERS
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WHY DIFFERENT?
• Possibility to look for wines through Google Earth• Classification by wine area and not State• Many “difficult to find” wines• News interface with all Social Networks• Highest number of FANS on Facebook for a Wine
Company in Italy
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HIGHEST VISIBILITY FOR ALL PRODUCERS LISTED
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DATABASE OF 30.000 INDIVIDUALS WHO PURCHASED WINE ON
INTERNET IN 2011
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20.000 UNIQUE CLICKS PURCHASED WITH GOOGLE ADWORDS FROM
OCTOBER TO DECEMBER 2012
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FACEBOOK PAGE WITH OVER 8.000 FANS ( RANK n.1 IN iTALY)
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ACTIVE ON
• YOUTUBE• FACEBOOK• TWITTER• LINKEDIN• GOOGLE+
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HEAVY INVESTEMENT FOR SEARCH ENGINE OPTIMIZATION TO
GARANTEE HIGH RANK APPEARANCE
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2013
• INVESTMENT ON ALL MAJOR ITALIAN BLOGS AND ONLINE MAGAZINES WINE RELATED.
• 2,200 WEB PAGES FOR 250.000 INDIVIDUALS INTERESTED IN WINE
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DIRECT INDICIZATION OF KEY WORDS SUCH AS
• WITHE WINE• RED WINE• WINE ON LINE-SALES• CHAMPAGNE• CHIANTI• ZINFANDEL• AND OTHER 24 TYPES
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LOGISTICS
• WAREHOUSE WITH CAPACITY OF 480.000 BOTTLES( Bartolini Bologna)
• MIXED WINES SHIPMENT WITH SECURE-BOX• FREE DELIVERY ABOVE 99 € WITH EXPRESS COURIER• TRACKING INFO TO END CUSTOMER• 1000 LABELS AVAILABLE AT ANY ONE TIME
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COMPETITIVE ADVANTAGES OFFERED TO WINE PRODUCERS WITH PRODUCTS AVAILABLE ON CENTO VIGNE ITALIA
• Highest Web visibility certified via Google• Interactive action on all major Social Networks• Very efficent E-Commerce engine• Sales Prices agreed with the Producers