To identify what have been theimpacts that have been generatedsocial networks in the development ofthe Colombian industry.
The use of social networks has created morecompetitive enterprises, which have learnedto enhance these tools, to increase thevisibility of their brands, open new marketsand facilitate communication with customers
Research Problem
The influence of the social networks in the Colombiancompanies taking account the basic indicatorsOwnership and Use of Information Technology andCommunication Companies in 2014 showed that67.3% of industrial enterprises were page or website.
Research QuestionWhat has been the impact of thesocial networks in the Colombiancompanies between 2010 and2015?
Objective General
To analyze behavior and development thathas had the social networks in theColombian companies between 2010 and2015 in addition to determine the positivesand negative advantages.
Objectives Specific
1
2
3
To determine the impact of social networks inColombia
To compare the successful companies byusing social networks
To record the evolution of social networks inColombia
Justification
Today with a globalized world that is constantlyconnected to the Internet, the use of socialnetworks is required to interact with clients use.Users of social networks are under constantinfluence and this is a key factor in consumerbuying decisions.
Impact of social networks in Colombia
The central and significant element cover companies tosuccess is the sector of Communication and marketingstrategies.
Utilizing social media effectively, companies can reachout to dissatisfied customers directly, within their ownsocial media environment, to find innovative ways ofimproving the product or service they have on offer.
Elements that caused impact
Impact of social networks in Colombia
Characteristics should have a professional to be a goodcommunity manager:
Journalism Advertising RRPP Fond of innovations
Social skills of community manager: Creativity, Humility,Assertiveness, Empathy and Patience.
Community manager professional profile
Impact of social networks in Colombia
Gamification: is the use of gamemechanics in a context of non-game to drive the behavior ofparticipants (through participation,interaction, addiction or even thecompetition) to achieve a particularbusiness objective.
Participation strategies : crowdsourcing and gamification.
Crowdsourcing: Is to externalize a project for futurerecipients become (and feel) share in it.
Successful companies by using social networks
Movistar
75%
54%
94%
65%
55%
0%
68%Blog y otras
redes sociales
Servicio al clientey ventas en redes
sociales
Variedad decontenidos
Estrategiasparticipación
Successful companies by using social networks
Bancolombia
Blog y otrasredes sociales
Servicio al clientey ventas en redes
sociales
Variedad decontenidos
Estrategiasparticipación
61%
70%
62%
63%
60%
75%
20%
Successful companies by using social networks
Avianca
Blog y otrasredes sociales
Servicio al clientey ventas en redes
sociales
Variedad decontenidos
Estrategiasparticipación
70%
62%
63%
60%
75%
20%
59%
Evolution of social networks in Colombia
Development of social networks in Colombia
Social networking ranked third in most usedonline media with 8.09%, behind display with70.63% and 16.57% with Search.
Colombia’s Internet audience grew by 15% in2011, with the third; largest number of webusers in South America, according to new data.
Evolution of social networks in Colombia
Most use social networks in Latin America
Evolution of social networks in Colombia
Latin America Digital Future
The Social Feedback will be strengthened. Users will befurther strengthened thanks to increased its potential togenerate a positive or negative opinion about a largecorporation. Large multinationals should be attentive toideas and suggestions from consumers, increasinglycloser thanks to the internet.
ConclusionColombia is one of the countries with more users onsocial networks, being the first Facebook, which candemonstrate that there is a large market that theColombian companies can take advantage of by thesemeans, the majority of Colombian companies havedefined strategies for participation in social networks oreven make use of the same so it still makes much,wanting to see the real impact of social networks on oureconomy.