Download - Present The Great Steps thats take your online marketing to next level By EBriks Infotech
![Page 1: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/1.jpg)
1
to Take Your Online
Marketing to the
NEXT LEVEL
#7StepsToSuccess
7
STE
PS
![Page 2: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/2.jpg)
2
KAREN RUBIN Marketing Product Manager HubSpot
LAUREN VACCARELLO Sr. Director, Online Marketing salesforce.com
Your Presenters:
![Page 3: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/3.jpg)
3
Use Content to Meet
Customer Needs
Landing Page Alignment
Amplify Your Reach
with Social
Connect with CRM
Score Your Leads
Analyze Channels
& Assets
1
2
3
4
5
6
7
Agenda:
User Retargeting
![Page 4: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/4.jpg)
THE SOCIAL
PROFILE •2 Use Content to Meet Customer Needs
1
![Page 5: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/5.jpg)
SEM vs. SEO What’s the difference?.
![Page 6: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/6.jpg)
SEM vs. SEO – What’s the Difference?
SEO Search Engine
Optimization
(Organic Search)
SEM
Search Engine
Marketing
(Paid Search/PPC)
![Page 7: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/7.jpg)
90% of all clicks happen on the 1st
page of Google results.
If a user doesn’t find what they
are looking, they try again with a
different keyword.
![Page 8: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/8.jpg)
What’s so great about ranking #1?
Position Avg. CTR *
#1 36.4%
#2 12.5%
#3 9.5%
#4 7.9%
#5 6.1%
#6 4.1%
#7 3.8%
#8 3.5%
#9 3.0%
#10 2.2%
x4
* Source:
http://searchenginewatch.com/article/2049695/Top-
Google-Result-Gets-36.4-of-Clicks-Study
![Page 9: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/9.jpg)
Meet Customer
Needs with the
RIGHT CONTENT
![Page 10: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/10.jpg)
How do I know
what my
customers need?
![Page 11: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/11.jpg)
Source Content Ideas from your Search Box
•Top 5
Keywords:
•Pricing = 220,
Price = 149,
iPad = 135,
CRM = 126,
Careers = 124
“Use Internal Search data to identify Content gaps. Make sure you have content to
meet customers needs.”
![Page 12: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/12.jpg)
Optimize meta
TAGS
![Page 13: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/13.jpg)
The Anatomy of a Search Result “Snippet”
TITLE TAG 68 characters
HTML:
<title> ... </title>
DESCRIPTION TAG
First 160 characters
HTML:
<meta
name=“description”
content=“…” />
![Page 14: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/14.jpg)
Ask Questions
![Page 15: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/15.jpg)
Create Content Based on Discussions
15
Use FAQs, LinkedIn discussions and blog comments
![Page 16: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/16.jpg)
THE SOCIAL
PROFILE •2 Landing Page Alignment 2
![Page 17: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/17.jpg)
![Page 18: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/18.jpg)
Promises
Make sure your page title and copy match why/how your visitor arrived
Make information simple to access
If coming through paid search or display ads, make sure content look and feel match
1
2
3
![Page 19: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/19.jpg)
Image credit: tarale
IMAGINE you are the searcher
![Page 20: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/20.jpg)
Imagine You Are the Searcher
What are your intentions?
Why are you clicking on a paid search ad instead of organic?
What do the ads say?
1
2
3
![Page 21: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/21.jpg)
![Page 22: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/22.jpg)
![Page 23: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/23.jpg)
![Page 24: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/24.jpg)
Free shipping message is carried to the landing page
Nothing about personalized ornaments
![Page 25: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/25.jpg)
![Page 26: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/26.jpg)
![Page 27: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/27.jpg)
Speaks about personalization!
Large variety of personalized ORNAMENTS
![Page 28: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/28.jpg)
![Page 29: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/29.jpg)
THE SOCIAL
PROFILE •2 Amplify Your Reach with Social 3
![Page 30: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/30.jpg)
Use social reach to compete in search.
![Page 31: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/31.jpg)
Google+ Info in Search Results
![Page 32: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/32.jpg)
Social Adds Utility and Relevance
![Page 33: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/33.jpg)
Google+ Blog Author Profiles
![Page 34: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/34.jpg)
Track Individuals’ Contributions
![Page 35: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/35.jpg)
SOCIAL ADVERTISING
the first form of advertising that can leverage the traditionally “offline”
tactic of social influence (peer recommendations).
It also allows marketers to strategically amplify their brand messages by
enabling them to reach the right people with the right messages in various
stages in the customer lifecycle.
![Page 36: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/36.jpg)
Benefits of Social Advertising
Reach the right people with self-identified demographic & psychographic data 1
![Page 37: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/37.jpg)
Benefits of Social Advertising
Reach the right people with self-identified demographic & psychographic data
Amplify your message through mouth at scale
1
2
![Page 38: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/38.jpg)
Benefits of Social Advertising
Reach the right people with self-identified demographic & psychographic data
Amplify your message through mouth at scale
Unlock the opportunity: drive reach via Friends of Fans
1
2
3
![Page 39: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/39.jpg)
THE SOCIAL
PROFILE •2 Connect with CRM 4
![Page 40: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/40.jpg)
People fill out your lead capture forms
![Page 41: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/41.jpg)
And you gather information about them
![Page 42: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/42.jpg)
Put that information into your
CRM system to create a
sales & marketing alignment.
![Page 43: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/43.jpg)
Closed Loop CRM Integration
![Page 44: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/44.jpg)
Understand when prospects become customers
![Page 45: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/45.jpg)
THE SOCIAL
PROFILE •2 Score Your Leads 5
![Page 46: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/46.jpg)
Three Key Characteristics Some of the most critical distinctions you need to make in your marketing database.
46
People who convert on
your landing pages.
The # of leads/contacts you
qualify for sales follow-up.
Sales
Marketing
Qualified
Leads
Leads/Contacts
The # of customers emerging
from the top of the funnel.
![Page 47: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/47.jpg)
Grade Your Leads
![Page 48: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/48.jpg)
Different Point Value to Different Stages Assign a grade based on the demographics and behavior of your prospects.
48
Grade/Point Value: 30
Grade/Point Value: 60
Sales
Marketing
Qualified
Leads
Leads/Contacts
![Page 49: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/49.jpg)
THE SOCIAL
PROFILE •2 Use Retargeting 6
![Page 50: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/50.jpg)
Am I
Being
Followed?
![Page 51: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/51.jpg)
RETARGETING
Retargeting shows ads on third party websites to people who
have displayed some interest in your brand.
![Page 52: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/52.jpg)
Retargeting in Action
![Page 53: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/53.jpg)
Retargeting in Action
![Page 54: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/54.jpg)
Retargeting Results
*http://www.retargeter.com/about/case-studies
![Page 55: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/55.jpg)
What is Site Retargeting?
Gets cookied A user connects with your brand
Lands on a page designed
just for them.
Surfs the web
Sees your ads
![Page 56: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/56.jpg)
Email Retargeting
![Page 57: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/57.jpg)
Video Retargeting
![Page 58: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/58.jpg)
Richmedia Retargeting
![Page 59: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/59.jpg)
Features
Benefits
Social
![Page 60: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/60.jpg)
How To Use
Retargeting Image c/o wired.com
![Page 61: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/61.jpg)
Prospect Finds Your Website
![Page 62: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/62.jpg)
They Don’t Fill Out a Form! (the nerve of them)
![Page 63: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/63.jpg)
Retarget Form Abandoners & Bring Them Back
![Page 64: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/64.jpg)
After You Get Their Contact Information
![Page 65: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/65.jpg)
THE SOCIAL
PROFILE •2 Analyze Channels & Assets 7
![Page 66: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/66.jpg)
Track Leads Across Different Sources
66
Measure traffic and leads that your marketing channels are driving
![Page 67: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/67.jpg)
Track Leads by Campaign Measure how many leads your campaigns are driving by channel
![Page 68: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/68.jpg)
Monitor Landing Page Analytics Find out if your marketing offers are successful at converting visitors into leads.
![Page 69: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/69.jpg)
Search Engine
Optimization
Blogging &
Social Media
Lead Generation
Email &
Automation
Marketing
Analytics
Lead
Management
![Page 70: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/70.jpg)
Find out how
HubSpot can help
you take your
inbound marketing
to the next level.
WWW.HUBSPOT.COM/DEMO
Get your
custom
demo
today.
![Page 71: Present The Great Steps thats take your online marketing to next level By EBriks Infotech](https://reader033.vdocuments.us/reader033/viewer/2022042614/555630f7d8b42a5b528b4fb3/html5/thumbnails/71.jpg)
71
THANK YOU.