Download - Present and future of mCommerce in Spain
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mobile payments in Spain
Alberto López - Braintree_Dev. [email protected]
@AlbertusLM / @Braintree_Dev.
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1. history
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20142010
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1997
Mobile Commerce Forum
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1999
Smart Money i-Mode
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2000
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2001
Pizzacast (Domino’s Pizza)
2002
Billing System
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2005
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2006
Payments by SMS
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2007
first iPhone
Billing Platforms
2008
HTC Dream
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2009
$USD 69 Billion
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2010
Mercedes-Benz comprado a través de móvil
USD$ 240K
5 billones de conexiones desde móvil
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2011
$USD 240 Billion
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2014
v.zero
$USD 350 Billions
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2. mobile devices in Spain
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goo.gl/nUgGUh
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# of mobile devices
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85% (3,2M)
% purchases made from mobile
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14% from total online purchases
src: OBS Online Business School
% purchases from mobile
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1.290 M € in 2014
src: OBS Online Business School
€ mCommerce
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x~300% more than 2012
src: OBS Online Business School
growth
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xx 11%
type of mobile device
25%
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4,19M
52,3% 47,7%
gender of customers
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@Braintree_Dev @AlbertusLM
no more statistics
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3. types of mobile payment
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mCommerce mPayments mWallet
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mCommerce mPayments mWallet
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advices to c
hoose a good
mobile
payment
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this is not a catalog of best practices
https://flic.kr/p/4Z39YK
@Braintree_Dev @AlbertusLM
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problem: friction
http://goo.gl/FjH8my@Braintree_Dev @AlbertusLM
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add to cart
fill in info & pay
confirmation and receipt
add to cart
one click
confirmation and receipt
PAY
1.
2.
3.
1.
2.
3.
ORasdasdadasdasdasd asdasdasdasdad adsasdasdasdas ss ssdsdasdsada adasdasdasdasd asdasdasdasdasd asdasdasdasdsad asd sdasdasdasd asdasds sdadsd sdsd sdsd sds dasddddd
checkout experience
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Amazing jewellery store
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@Braintree_Dev @AlbertusLM
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Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
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Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
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Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
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Merchant app
PayPal app
Merchant app
One Touch Technology ™ Advice
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security
http://goo.gl/5HW4wC@Braintree_Dev @AlbertusLM
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Advice
fast check your app
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your app
silent check
Advice
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Advice
¿true? secure payment method
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really safe payment method
Advice
![Page 47: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/47.jpg)
sole solution
Advice
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global payment method
Advice
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balance
http://goo.gl/y0Urto
# of payment methods costs
Advice
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https://flic.kr/p/5ZXNah
integration time
@Braintree_Dev @AlbertusLM
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https://flic.kr/p/9tLMcZ
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simple integration
Advice
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equilibriumhttp://mrg.bz/0NrIry
postintegration management
# of payment methods
type of payment
cost of integration
Advice
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type of integration
http://goo.gl/u7RB5S@Braintree_Dev @AlbertusLM
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webview vs. native
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webview vs. native
multiplatform
web based
server integration
no approval required
good performance
different for each O.S,
robust
approval required
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native module
Advice
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payment providers
http://mrg.bz/lHzAJE@Braintree_Dev @AlbertusLM
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webview
multicurrency
money transfers
subscriptions
fee per transaction
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webview
multicurrency
credit / debit cards
fee per transaction
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native module for iOS &
Android
webview (express checkout)
multicurrency
debit / credit cards
bank account
PayPal balance
local payment methods
marketplace
global
fee per transaction
subscriptions
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webview
multicurrency
payment gateways
monthly fee and/or fee per
transaction
subscriptions
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webview
multicurrency
digital wallet of customers
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webview
subscriptions
card in vault
complex integration
monthly fee and/or per
transaction
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native module for iOS &
Android
subscriptions
debit & credit cards
global
fee per transaction
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Banco Popular & Evo payments
webview
debit & credit cards
montly fee and / or per
transaction
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checkout by Amazon philosophy
multicurrency
webview
monthly fee
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debit & credit cards
fee per transaction
native module iOS & Android
subscriptions
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debit & credit cards
fee per transaction
webview
subscriptions
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debit & credit cards
fee per transaction
native module iOS & Android
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iOS native module
multicurrency
inApp
one click payment
digital wallet
off & online payment
fee per transaction
global
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native module iOS & Android
multicurrency
marketPlace
subscriptions
apple Pay & Bitcoin
One Click Technology™
card in vault
fee per transaction
global
PayPal & Venmo
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Where are inApp
payments?
@Braintree_Dev @AlbertusLM
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Payments made within mobile applications to pay digital services.
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mCommerce mPayments mWallet
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NFCnear field communication
mobile at Point of sale
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QRCode
mobile at Point of sale
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Biometry
&
mobile at Point of sale
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Geolocation
mobile at Point of sale
![Page 84: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/84.jpg)
Mobile TPV
mobile as Point of sale
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Direct carrier billing
R.I.P.using the bill
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mCommerce mPayments mWallet
![Page 87: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/87.jpg)
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digital wallets
@Braintree_Dev @AlbertusLM
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NFC Devices
debit & credit cards
gift cards
loyalty cards
P2P
Android devices only
online & offline
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NFC Devices
Touch ID
Apple Watch
loyalty cards
iOS devices
online & offline
credit & debit cards
![Page 93: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/93.jpg)
Android, iOS & Windows Phone
One Click Technology™
debit & credit cards
bank accounts
local payment methods
PayPal balance
P2P
online & offline
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Android & iOS
One Click Technology™
debit & credit cards
Venmo Balance
bank accounts
P2P
online
![Page 95: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/95.jpg)
VISA digital wallet
debit & credit VISA cards
online
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Android & iOS
debit & credit cards
loyalty cards
online & offline
![Page 97: Present and future of mCommerce in Spain](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a207331a28abe3788b46f1/html5/thumbnails/97.jpg)
in “La Caixa” Mobile app
P2P
online
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Amazon Store, iOS & Android
debit & credit cards
Amazon gift cards
online
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Android & iOS
debit & credit cards
BBVA bank account
online & offline
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only web
For Business in China
debit & credit cards
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bitcoin.org
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4. future
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@Braintree_Dev @AlbertusLM
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>26 Billion IoT devices by 2020gartner.com/newsroom/id/2636073 (2013)
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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Nymi Heartbeat Identification http://getnymi.com/
@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
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DNA as data warehouse700 Terabytes of data in a gram of DNA
ppd.io/dna-data-storage
@Braintree_Dev @AlbertusLM
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@Braintree_Dev @AlbertusLM
¿future?
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Alberto López - Braintree_Dev.
@AlbertusLM / @Braintree_Dev