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IvyStone Sales and Personality Assessments, LLCRobert Nolan MBTI® Master Practitioner
Using the
Myers Briggs Type Indicator®
The Sales Presentation
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The MBTIThe MBTI
“The Myers Briggs Type Indicator”
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The MBTI Is…The MBTI Is…
Carl Jung’s Theory of Psychological Type developed 4 dimensions of personality that translate into 16 basic personality types
Katherine Briggs and Isabel Myers contributed 50 years of research and development
It is the most widely used assessment for understanding “normal” personality types
It is about understanding who we are: most naturally and comfortably
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The MBTI Is…The MBTI Is…
An assessment or indicator, not a test, of our
individual preferences and how we use them in
relating to the world.A communication tool to use everyday.Describes how our mental energy is organized
and what we are focused on and why.
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MBTI Does:MBTI Does:
Indicate an individuals preferences for ways of: thinking, choosing,and interacting with the environment and other people.
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MBTI: Does NOTMBTI: Does NOT
• Assess aptitudes, illness, intelligence, or “normalcy”
• Measure whether one type is better than another
• Measure abilities,• Excellence or • Maturity
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Definition of TypesDefinition of Types
Psychological Type:“Is a way of understanding ourselves and each
other. It describes four dichotomies, each of which
has two opposite preference poles”.
1) Using energy
2) Gathering information
3) Coming to conclusions, and
4) Relating to the outside world.
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Our Goal:Our Goal:
To help our clients identify new and more
effective ways of:
Adapting to the customer’s Preferences:
Listening to what they’re really saying:
Observing their body language:
Planning better conversations:
Building Rapport:
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MBTI for Business:MBTI for Business:
For Management:
Discovering new ways of communication with individuals in sales.
For Sales:
Discovering new ways of communication with management, marketing and customers.
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Terms Terms
Orientation: Extraversion or Introversion
Perception:Sensing Perception or iNtuitive Perception
Reasoning:Thinking Judgment or Feeling Judgment
Attitudes:Judging or Perceiving
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Behavioral Clues:Behavioral Clues:
Extraverts
Prefer to learn by doing and they like to talk in order to think things out.
They enjoy stimulation and handling as many things as they can at once.
Introverts
Tend to learn by reading and thinking.
They participate in conversations but need the time to process the information internally before coming to a decision
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The Extraverts:The Extraverts:
Incredible Energy, highly animated Thoughts are expressed openly through body
language – especially hand and facial movements.
Use “WE” instead of “I” Multi Taskers Easily Distracted 75% of the population
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The IntrovertsThe Introverts
More reserved( body language) Little desire to be animated Calm, quieter appearance Large crowds and noise may drive them into
their quiet zone Task focused – one thing at a time. 25% of the population
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The Sensors The Sensors
Practical and Realistic Listen for step by step directions When asking questions listen for: “What” and
“How” Wants specifics, no beating around the bush. Communicates in clear – uncomplicated
structured sentences Relate to their past experiences, successes 65 -75% of the population
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The iNtuitivesThe iNtuitives
iNtuitive's are the abstract thinkers. They enjoy big ideas, theories and ideas. Hooked on projects.
Want to know “Why” Likes general conversations Tend to speak in circles Prefers to give round-a-bout answers Specific’s avoidance is their game plan Imaginative – Future Thinking 25 – 35% of the population
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The Thinkers:The Thinkers:
Will prove to be insightful in their analysis. Are logical, demand efficiency. Will do whatever they need to, to get the job
done right. Not really interested in others opinions or
decisions. Use mental checklists – never without pen and
paper Usually split the population with Feelers 50/50
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The Feelers: The Feelers:
Concerned about how their decisions affect others.
People oriented Devoted and Emotional Make decisions with their hearts Will be the most skillful at understanding and
handling people.
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The Judger’sThe Judger’s
Live the world of Order. Must have lists and plans to live by. Decisions are made quickly so as to get things
wrapped up. I have the information – I’m ready to make a
decision Nothing left hanging. Need organization and control. Use “ed” to end
sentences, i.e.: I’ve compared your rates…… They are 55% of their population.
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The Perceiver’s The Perceiver’s
Ah, the joy of Processing and Procrastinating If they were leasing a car they would want an
open-ended lease. Uncommitted. Hate to make final decisions and will put off
decision making as long as possible. “DO NOT PUSH TO CLOSE”
Use “ing” to finish sentence – I’m thinking about it
Approximately 45% of the population. Motto! Manana
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Talking in TypeTalking in Type
Listening to distinctive words or word groups often provides a gateway to communications.
Skillful listeners will build rapport by dovetailing their responses to someone’s preferred language.
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Talking-in-TypeTalking-in-Type
Extraverts (E) Shows energy and enthusiasm Responds quickly without long pauses to think Allows talking out loud without definite
conclusions Communicates openly – do not censure Focuses on the external world, the people and
things
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(T-n-T)(T-n-T)
Introverts (I) Include time for I’s to get to know you and trust
you Encourage response pushes like “what do you
think about_____” Allow time for I’s to think before responding;
don’t expect immediate answers to questions – they need to “process”
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(T-n-T)(T-n-T)
Sensing Types (S) Show evidence; i.e., facts, details and examples Be practical and realistic, and document
successful applications, be direct Have a well-thought out plan with the details
worked out in advance Be orderly – show the steps involved
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(T-n-T)(T-n-T)
Intuitive Types (N) Present global schemes, the concept – give the
main idea first Don’t give lots of details unless asked to do so Indicate the challenges, the possibilities, and the
differences your ideas will bring Describe the future benefit
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(T-n-T)(T-n-T)
Thinking Types (T)
Be brief and concise, DO NOT RAMBLE! List of pros and cons of each alternative Stay calm and reasonable Don’t assume feelings are unimportant – they’re just valued different
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(T-n-T)(T-n-T)
Feeling Types (F) Get to know the person before getting down to
business Be personable and friendly Demonstrate empathy by presenting areas of
agreement first Show why the idea is valuable to people and
how will it affect people
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(T-n-T)(T-n-T)
Judging (J) Present a timetable and stick with it Don’t surprise Js; give warnings of coming
changes when possible Allow time to prepare Show your achievements, your results Take a stand; don’t be wishy-washy
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(T-n-T)(T-n-T)Perceiving (P)
Allow for things to flow, not to follow your time and action calendar, but theirs
Allow time for thorough discussion Allow for options, for changes Realize any change in direction is not
necessarily impulsiveness
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Estimated Types in the U.S.Estimated Types in the U.S.
ISTJ
12-16%
ISFJ
10-13%
INFJ
2-3%
INTJ
3-4%
ISTP
5-7%
ISFP
5-7%
INFP
4-5%
INTP
5-6%
ESTP
5-7%
ESFP
6-9%
ENFP
6-8%
ENTP
4-7%
ESTJ
10-12%
ESFJ
10-12%ENFJ3-5%
ENTJ
3-5%
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The Planned ConversationThe Planned Conversation
Once you have identified types, both yours and
theirs, you can plan a sales presentation or
conversation based on preference:
1) Extraverted or Introverted
2) Sensor or Intuitive
3) Thinker or Feeler
4) Judging or Perceiving