Download - premises, Cloud and Hybrid SIP Applications
premises, Cloud and HybridSIP Applications
Bernard GutnickSenior Director – Product MarketingShoreTel
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Agenda
• The changing communications market
• premises, Cloud and Hybrid Models
• Conclusion and Recommendations
• There are additional background slides provided for your review. These will be made available with the conference materials.
© 2013 ShoreTel, Inc. All rights reserved worldwide.
The Changing Communications Landscape
• VoIP Becomes UC - Today• SIP trunking plays an
important role in SIP applications
• Wide range of new SIP based communication services are available
• It’s about the applications, not about where the applications operate
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Increasing Acceptance of SIP Devices
4
UNDESK your desk phoneTightly integrated
with ShoreTel Mobility
Dial tone just likea phone
Handset off-hook launches ShoreTel
Mobility Client
Works with the iPhone native dialing
Message Waiting Indicator
Dialing automatically launches ShoreTel Mobility Client
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Trends Changing the Communications Landscape
• UC has now reached critical mass
• Businesses are looking for better value
• Every business has a unique situation that drives decisions around these changes
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Focus on Total Cost of Ownership
• UC has cost advantages over TDM and standalone IPT applications
• Understanding what my labor and software upgrade costs are over a 5-10 year period
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Focus on Strategic Applications
• Competing effectively by leveraging UC
• Put available resources on customer facing applications. • The first pertains to the
business environment• The second aspect of
competition applies to the companies providing VoIP and UC solutions
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Empower People to Perform
• This speaks to broader trends such as mobility, virtual organizations and teleworking
• Mobility is simply an extension of the changing nature of work
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Eliminate IT Complexity Costs
• Complexity costs money • UC reduces complexity by
converging networks• Legacy vendors and phone
systems vary in support for integrated applications
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Employees View All Applications As Their “Cloud”
IP WAN Cloud
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Let’s Explore premises, Cloud and Hybrid Models
Mobility
VMware Server
NetworkMPLSSIP
Trunking
Service Appliances
VMware Appls
Telephony Resources
PSTN
Remote Site
© 2013 ShoreTel, Inc. All rights reserved worldwide.
premises-based SIP Applications Advantages
• Maintain cost control over services
• Maintain control for administration and provisioning of features
• Keep a mission-critical resourcein-house
© 2013 ShoreTel, Inc. All rights reserved worldwide.
premises-based SIP Applications Advantages
• Less dependency on third parties or external resources for support who may lack the knowledge needed for your network environment
© 2013 ShoreTel, Inc. All rights reserved worldwide.
premises-based SIP Applications Disadvantages
• Trunking capacity fluctuates and costs may be limiting
• IT may have limited resources to supportphones
• Expertise may be limited to integrate VoIP and/or UC with the network
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Cloud-based SIP Applications Advantages
• Cost shifts from a Capex model to Opex, freeing up cash for other things
• Outsourcing telephony allows IT to focus on where they add more value for the business
• Reduces thecomplexity that comes with ever-evolving technology
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Cloud-based SIP Applications Advantages
• Greater flexibility for right-sizing your spend on telephony
• Relieves IT of the stress for maintaining the service and ensuring applications are current
• Cost-effective path for supporting remote workers and branch offices
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Cloud-based SIP Applications Disadvantages
• Long term, cloud may be more expensive than premises-based solutions
• Cloud is still new for telecom, and not as widely deployed as premisesbased
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Hybrid SIP Applications Model Advantages
• Balances internal applications with external applications requirements
• Leverages scalability of cloud network services
• Can optimize mix between providing IT support and spending on external services
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Hybrid SIP Applications Model Advantages
• Allows business to keep using their legacy premises-based system while getting the full benefit of cloud-based VoIP and UC
• Can leverage the best each has to create a leading edge solution
• For vendors who can provide both, all the element should interoperate seamlessly, making deployment and management easier
© 2013 ShoreTel, Inc. All rights reserved worldwide.
Summary
• SIP based applications continue to evolve
• SIP trunking plays in increasing role in the economic value
• SMBs have a wide range of solutions to choose from for VoIP and/or deploying UC.
• All three deployment paths are viable