Prehistoric influences over Human Behaviour in Social
Gaming
George Lemnaru
Hello
- 9 ani de antreprenoriat- 4 ani in industria de gaming- eRepublik.com – browser based game (3mil euro investitii, 200k MAU, 210mil PV/luna)- 3 noi jocuri in dezvoltare
Women vs Men in games
Why do we play so differently
200k years old Homo Sapiens
The Greatest War
Neanderthal 0 - 1 Homo SapiensWhy?
Meet WilmaWilma: 43k years old.
Occupation: Hunter AND Gatherer
Homo sapiens FTW
The first division of work:- men hunt- women gather
Skills- M – To hunt you need a strong and precise arm => better hand-eye coordinationGames: Shooters, Car games
- F – To gather you need great micro-management skills and a lot of patienceGames: Farmville, Treasure Hunting
Risk- M – They don't see so much the potential negative things that can happen. They embrace competition.Games: Sports and war games, hardcore multiplayer games.
- F – They preffer more safetyGames: Like ANY game developed for women
Empathy- M – Much less empathy towards strangers.Games: Shooters, MMORPG.
- F – Care. Raising babies. Games: The Sims, Pet Society
Group interaction- M – Complex strategies of group collaboration.Games: eRepublik, MMORPG, PC Multiplayer Games.
- F – Communication is used a lot. Games: Social games for women developed around social networks.
Territory - M – Focus on defending large territory, explore and conquer. We use maps. Games: Risk, Civilization, Age of Empires.
- F – Focus on making it nicer and cleaner.Games: MyShops, CafeWorld, ItGirl
There is still a lof of available space for hunters in social gaming!
Why do we play with others?
- to increase our chances of survival
- to show off => better rank in our tribe
- because only by collaboration civilizations may appear
We all want to play
- to get know how
- for training
- for a place in our tribe's ranking
Conclusions
- Be proud for working in gaming
- Make it Social, no Single Player Games
- Get your know your audience and theirbehaviour