Download - Preferred Staging Home Seller Presentation
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Preferred StagingPreferred Staging Blog
Preferred Stagingthe art of home preparation
Monica Murphy, ASP
703-851-2690
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What’s Changed?
• Market slow down– Inventory – Buyers have many choices– Staging is more important than ever
• Buyers are more demanding– Two income households– Home must be in move in condition
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What Does This Mean?
• Sellers must prepare their homes– Go beyond the traditional carpet cleaning and paint
touch-up– Update interior and make the exterior stand out– Do not leave any task to the home buyer
• De-Personalize and De-Clutter– Buyers need to see the home, not your treasures– By removing all but the essential furnishings, you
create the appearance of more space
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The Internet Is Everything
• Majority of searches for new homes start online• Listing photos must show your home in top
condition to get buyers interested
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Top Preparation Projects
• Lighten & brighten
• Clean & de-clutter
• Landscape
• Stage home for sale
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Return on Investment
• Staged homes sell faster– Quicker Sale– Better Sale Price – Reduced carrying costs – Staging your house is always less
expensive than the first price reduction.
• Greater than 100% return
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Don’t Take Our Word For It
• Staging provides a greater return on investment HomeGain
• Staged homes sell times faster Kiplinger
• Staged homes spend less time on the market Quicken
• Staging results in faster sale USA Today
• Few shoppers get beyond their first impression Money
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What De-Cluttering Can Do
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Neutralizing Colors
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Creating a Point of Interest
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Vacants are Impersonal
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Upgrade the interior
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Yes, this is the same room