Download - PREFERENCE OF FAST FOODS AMONG MALAYSIANS
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
1/15
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
2/15
DEFINITION OF FAST FOOD
Fast foods are characterized as quick, easilyaccessible and cheap alternatives to home-cookedmeals.
The National Institutes of Health (NIH), describethat fast food also tend to be high in saturated fat,
sugar, salt and calories.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
3/15
McDONALDS
The first Mcdonaldsrestaurant subsequently
opened its door at JalanBukit Bintang on29 April 1982.McdonaldsMalaysia operates under
the umbrella arm ofAPMEA group.
THE TYPES OF FAST FOOD PREFER BY MALAYSIANS
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
4/15
THE TYPES OF FAST FOOD PREFER BY MALAYSIANS
PIZZA HUT - Pizza hut beganits operation in Malaysia on 19thMay 1982 with the opening ofits first outlet at Yow ChuanPlaza, Kuala Lumpur. Cerebos, a
Singapore based-company wasthe first owner. Cerebos hasopened 29 outlets when itdecided to sell the franchise toKFC Holdings Malaysia Berhad inDecember 1995.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
5/15
THE TYPES OF FAST FOOD PREFER BY MALAYSIANS
KENTUCKY FRIED CHICKEN
The first KFC restaurant inMalaysia was opened in 1973 onJalan Tunku Abdul Rahman. Today
there are more than 500 KFCRestaurants nationwide and stillcounting. Great tasting chickenhas become synonymous withKFC; and has been enjoyed byMalaysians ever since
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
6/15
ADVANTAGES OF EATING FAST FOODS
Fast food definitely save time and energy of Malaysian whoare career minded
Fast food restaurants are easy to find and very convenient to
consumers
Drive thru technics at fast foods places has make consumeran easy way to buy fast foods
Fast food is far more cheaper than preparing food at home
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
7/15
DISADVANTAGES OF EATING FAST FOODS
One of the main reason that fast food is fattening is because cooking oil isused in many of the foods to preserve their shelf life
Eating at fast food outlets is economical only for a single person
Frequent visits to such restaurants with one's family can become quiteexpensive.
Environmental issues revolve around the waste that fast-food restaurantscreate starting from food preparation to food packaging
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
8/15
SOLUTIONS TO MINIMIZE FAST FOOD ADDICTION
They need to have self- control in this matter. If they cant live without eating fastfood, then they can slowly reduce it
The government need to educate children in schools by introducing food pyramidin young age
Government and NGOs need to do advertisement in the television and radio togive awareness about importance of healthy food and lifestyle
Organize Run for Health campaigns
Fast food restaurants should indicate nutrition values in all their menus
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
9/15
SAMPLING
We select 30 people from our working place assampling for this research.
The set of questionnaires containing 20 questions
that will be divided to 3 sections profile ofrespondent which is demography factor, behavior onfast food and awareness about fast food. The resultof these sections will be used in the research.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
10/15
RESULTS PERTAININGTO TYPES OF FAST FOOD PREFERRES BY MALAYSINS
KFCMCDPIZZA
ean
2.8
2.6
2.4
2.2
2.0
1.8
1.9
2.6
2.4
The chart shows that McDonald is the most preferred fast food among therespondents. Mean of 2.6 prefer McDonalds. Pizza is the second choice which ismean of 2.4 respondents prefer. KFC was the least preferred fast food among therespondents that is mean 1.9.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
11/15
QUICK SERVICE
HYGIENE
VARIETY
VALUE FOR MONEY
ACCESSIBILITY
NUTRITIONAL VALUE
FACTORS THAT INFLUENCE FAST FOOD CONSUMPTION
Our finding shows that 16.1% of Malaysian preferred taste in their fast food. Thesecond factor is service and also accessibility by 15%. The last factor is nutrition(11.7%).
TASTET
TTTTTTT
TTTTTTS
TE
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
12/15
CONCLUSION OF THE STUDY
The main conclusion is Malaysians prefer McDonalds thanKFC. This is because McDonalds provide a variety of foodchoices, the ambience is nicer and the promotion is bettercompared to than KFC.
This research also reveals that Malaysians choose fast foodbecause of the taste.Majority of the respondents agree that fast food is to beblamed for obesity.
We believe that fast food addiction in Malaysia is still inmanageable stage. Cooperation of all the relevant partiescan minimize the fast food eating habit in Malaysia.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
13/15
RECOMMENDATIONS
We have recommended that government need to give education onhealthier lifestyle in the primary schools itself.
They also need to have campaigns and seminars to emphasize theimportance of a healthier lifestyle among Malaysians.
We suggest that fast food restaurants must provide attractive andcomprehensible nutritional labels, as it might attract customersattention as well to understand the technical terms used in labels.
NGOs need to do advertisement in the television and radio to giveawareness about the importance of healthier food and lifestyle.
Lastly we have asked the consumer themselves to have an awarenessof the healthy living habit.
We recommend Malaysian making healthy choices of fast food
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
14/15
SUGGESTIONS FOR FURTHER RESEARCH
We suggest that further research can be done solely onthe advantages and disadvantages of eating fast food
This research will reveal more information that can beuseful to rectify the fast food addiction among
Malaysians.
Furthermore suggestion gets information from the fastfood management with regard to information such as
average customer daily buying, the food consumptiondaily in fast food and the methods of preparing a fastfood meal.
-
7/29/2019 PREFERENCE OF FAST FOODS AMONG MALAYSIANS.
15/15