Download - Pragmatic Disruption Framework
It’s Time to Let Go of
the CanvasIn 2008, Business Model Generation changed business press forever. It doesn't mean that the business model canvas is a tool that you should still
be using today. What about letting go of this educational prop and do real business?
Read the full article on merkapt.com
FOCUS
Mission:
Key Benefits:-----
CORE ASSETS PRICE
PRODUCT
Pain Points:-----
CUSTOMERS
Key Features:-----
PROBLEM ADDED VALUE
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
What is the non-negotiable focus that drives your excellence,
differentiates you from potential competitors and sustains
your vision?
Operation-Driven Future-DrivenSolution-Driven
FOCUS
Mission:
Key Benefits:-----
CORE ASSETS PRICE
PRODUCT
Pain Points:-----
CUSTOMERS
Key Features:-----
PROBLEM ADDED VALUE
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
Key Benefits:-----
PRICE
Key Features:-----
ADDED VALUE
Pain Points:-----
CUSTOMERS COMPETITORS ENABLERS
Solution-Driven
• Why are customers unsatisfied right now?
• What are the future pains already appearing?
• Into what wall is the market heading?
Market dynamics, underlying metrics, breaking points…
You focus on the market problem, rely on
customer intimacy, a keen sense of
reactiveness, or tailor-made solutions to
delight and enchant customers.
PROBLEM
FOCUS
Mission:
CORE ASSETS
PRODUCT
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
Key Benefits:-----
PRICECOMMUNICATIONPARTNERS
Future-Driven
• How is ROI built for the customer?
• What are the tangible and intangible benefits?
• How do you get through the magic mirror?
Magic spot, storytelling, WOW effect, opposability…
You focus on a polarizing vision of the
future that feeds and accelerates how
you want to disrupt the market.
ADDED VALUE
CORE ASSETS
PRODUCT
Pain Points:-----
CUSTOMERS
Key Features:-----
PROBLEM
FOCUS
Mission:
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
Key Benefits:-----
PRICE
ADDED VALUE
Key Features:-----
DISTRIBUTION CORE ASSETS COST
PRODUCT
• What solution is provided?
• How do you make it real?
• How do you manage the key processes?
Super-powers, technology, know-hows, COGS efficiency…
You focus on your know-how in production or
your technological edge, to be the master of
your trade and deliver best-in class solutions.
Pain Points:-----
CUSTOMERS
PROBLEM
FOCUS
Mission:
Operation-Driven
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
Key Features:-----
Key Benefits:-----
Pain Points:-----
CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS
ADDED VALUEPRODUCTPROBLEM ADDED VALUE
CORE ASSETS
Solution-Driven Operation-Driven Future-Driven
• How is ROI built for the customer? • What are the tangible and intangible benefits?• How do you get through the magic mirror?
Magic spot, storytelling, WOW effect, opposability…
• Why are customers unsatisfied right now?• What are the future pains already appearing?• Into what wall is the market heading?
Market dynamics, underlying metrics, breaking points…
• What solution is provided?• How do you make it real?• How do you manage the key processes?
Super-powers, technology, know-hows, COGS efficiency…
What is the non-negotiable focus that drives your excellence, differentiates you from potential competitors, and sustains your vision?
FOCUS
Mission:
You focus on your know-how in production, or your
technological edge to be the master of your trade, and deliver
best-in class solutions.
You focus on the market problem, rely on customer intimacy, a
keen sense of reactiveness, or tailor-made solutions to delight
and enchant customers.
You focus on a polarizing vision of the future that feeds and
accelerates how you want to disrupt the market.
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.
Key Features:-----
Key Benefits:-----
Pain Points:-----
CUSTOMERS COMPETITORS ENABLERS DISTRIBUTION COST PRICECOMMUNICATIONPARTNERS
ADDED VALUEPRODUCTPROBLEM ADDED VALUE
CORE ASSETS
FOCUS
Mission:
A Pragmatic Framework for DisruptionConnecting added value to a clear market problem, through a focused product.