Serialise your story
An interactive workshop for arts and culture by Inner Ear
Practical Podcasting
● 14:00 Introduction, case studies, exploring the medium
● 14:30 Group game creative brief challenge
● 15:00 Break
● 15:30 Practical exercise – produce a podcast episode
● 16:30 Review and conclusion
● 17:00 Finish
Agenda
Inner Ear: established October 2000Launched Radio Magnetic in March 2001
Inner Ear: Creative Content Communication
Live Streaming Content Creation Community Management Music Supervision
Creative Projects
Alternative music internet radioWalking Heads
TRADtvTraditional Scottish, Gaelic and
Celtic music and culture
Radio MagneticStreetwise audio walking tours
Bespoke music by original artists for film, tv and ads
We’ve pioneered use of digital media to broadcast entertainment content
From our studio and on location
Subjects perform on location
Content captured in the field
Content is encoded on a computer
Audio visual data is transferred
Internet Radio: In The Field
Content can be processed...
… and used as features in programmes
and produced in the studio
Internet Radio: In The Studio
And then published
Datareceived
Podcast received as downloaded audio
By listeners’ devices anywhere
Played out through their speakers
So sessions captured in the field are heard
Internet Radio: Home Listening
Idea Microphone Computer Connection
Case Studies● 99% Invisible
99percentinvisible.org● Tate Events – Art Talk
tate.org.uk/about/our-work/digital/podcast-directory● Scottish Poetry Library
scottishpoetrylibrary.org.uk/connect/podcast● Scottish Documentary Podcast
scottishdocinstitute.com/podcast● Scots Language Podcast
scotslanguage.com/site/scotsLanguageRadio● RadioLab
radiolab.org● Serial
serialpodcast.org● TWiT
twit.tv/shows/this-week-in-tech● TED
blog.ted.com/audio_podcasts
Pre-Production● Objective: why are you making the programme?
To communicate a message of some kind? If so, what is it?● Audience: who is it aimed at, what are their interests?● Episode planning:
○ Content: what will the programme contain?○ Style: presenter lead? Music only? Interview-based?○ Format: documentary? Profile? Session? Drama?○ Copyright: gaining permission, licences and royalties
● Series planning:○ Story arc○ Episode format○ Finite or indefinite
Production
USB Microphone
Smartphone Recording Mic
Handheld Recorder
Post Production
Recording for Skype: support.skype.com/en/faq/FA12395/how-can-i-record-my-skype-calls
Editing app Audacity: audacityteam.org/downloadOnline editor Soundnation: soundation.com/studioOnline music production Audiotool: audiotool.com
Publication
Feed Generation & Hosting Buzzsprout: buzzsprout.com Image Editing & Hosting Pixlr: pixlr.com/editor
Stats Feedburner: feedburner.google.com
RSS & Podcast Directories:apple.com/uk/itunes/podcasts/creatorfaq.html
stitcher.com/content-providerspodcastalley.com
Platforms
Mixcloud Soundcloud Mixlr
Planning A Podcast: Game
● Devise three business models in groups● Consider everything that you would have to do to
create a viable podcast series that will enhance your business
● Plan content, production requirements, marketing, spending, promotional value and revenue
● Given a budget, buy hardware, software and outsourced services as required
Podcasts for marketing
● How will the podcast reflect the activity?● What is the target audience?● What are the deliverable targets?● (Number of downloads, online presence, brand
awareness, audience penetration, measurable interaction)
● How will these objectives be met?● How will the podcast be publicised?● How much will it cost?
Podcasts for communications● Where does the message come from?● (Director, non-hierarchical structure?)● How will content be captured, edited and presented?● (Who writes it, reads it, how is it made interesting and
how do you ensure it is listened to?)● How will the audience be made aware of this podcast?● How will effectiveness be measured and evaluated
against other forms of internal communications● (like electronic or printed newsletters?)● How much will it cost?
Podcasts for profit
● How will existing content be represented/repackaged as a podcast?
● What additional production costs may be incurred?● How long will the episodes and series be?● How will the series, and individual episodes be
valued?● How will the series be marketed?● How will the charging system work?● What are the revenue projections?
Planning PointsBRIEFS: bit.ly/podbriefs● Podcast Series Overview● Content● Format● Number of episodes● Presenter talent (if applicable)● Production considerations● Target audience● Marketing● Web presence● Costs● Revenue projections/promotional value
Scenario 1You the marketing department of a library
The Brief
● You are going to devise a podcast series to market the library’s collections● Consider the content of the series, the format of the programmes and how
they will be produced● Will works be performed? If so, who by?● How will this distinguish you from other libraries?● How will the series be marketed and how will it be used to reach new
audiences?
Scenario 2You are the communications department of a large gallery
The Brief
● The board have asked you to create a podcast series to communicate with exhibiting artists, curators and collectors
● Consider the content of the series, the format of the programmes and how they will be produced
● How will you engage with your audience?● What advantages are there over traditional forms of communications such as
newsletters (both printed and electronic versions)?● What privacy or security issues may there be?● Do other arts organisations do this? If not, why not? In what ways can using
podcasts benefit you?
Scenario 3You are the business development department of a theatre
The Brief
● As a new form of audience development, the board have asked you to serialise the a play as a paid-for podcast
● Consider how the play will be adapted for podcast● How many episodes will there be?● How will it be marketed?● How will the podcast capitalise on the success of the play?● What are your main distribution points, how much will you charge, what are
the costs and how much revenue you can expect to generate?
Podcast Plan Evaluation
After group discussion time, we will evaluate the three plans
Marketing: LibraryCommunications: Gallery
Revenue: Theatre
Practical Exercise
Work in groups to devise, record, edit and publish a podcast
Publishing Your Podcast
A step-by-step demonstration of creating your RSS feed, hosting and submitting your podcast
Creative Content Communication
@innerearukInnerear.co.uk • livestream.com/innerear
@radiomagneticradiomagnetic.com • mixcloud.com/radiomagnetic
@tradtvTradtv.scot • youtube.com/tradtvscot
@walkingheadswalkingheads.net • guidigo.com/author/Walking-Heads
[email protected] • [email protected] • 0141 226 8808
Inner Ear