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Trevor LonginoHead of Marketing & PR, GOG.com
PR Quest: The Adventure to Make your Game Famous!
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Partner companies
100+Unique visitors / month
1.7M+
Downloaded games
10M+Countries with paying users
190+
GOG.com is the second-largest independent digital game distributor on the marketGOG.com is the largest 100% DRM-free
distributor in the world
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YOU are a Public Relations contact for your company
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Beginning Your Adventure
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You Need 3 Things:
Honesty Creativity Delight
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The Shield of Honesty
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The Shield of Honesty
●When a Launch Goes Wrong ●What Went Wrong:
●Communication between devs and partners●Communication between devs and community
●What Went Right:●Team Members commitment to GOG.com values●Communication between GOG.com and community
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The Shield of Honesty
●When You Don’t Prepare for Change ●What Went Wrong:
●Considering what the change meant to users●Informing users & communicating honestly upfront
●What Went Right:●Commitment to engage community more in discussion
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Hey! Listen!
●Tell your fans when things go wrong--or right!
●Communicate Change Clearly
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The Sword of Creativity
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●A Double-Edged Sword ●What Went Wrong:
●We didn’t know how gamers made use of GOG●Once we were aware of strong reaction, didn’t adjust
●What Went Right:●GOG.com got massive press coverage●Learned a lot about our users & future marketing
The Sword of Creativity
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●Doubling Down on Success●What Went Wrong:
●Too Much of a Good Thing●Coordinating Message Across All Media
●What Went Right:●Reputation Shift for Media●Massive coverage & foot traffic
The Sword of Creativity
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Hey! Listen!
●Not all creative ideas are great ones
●Be obsessed with being different
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The Triforce of Delight
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Building Delight into your DNA
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The Delight of Free
●50% of free copies given away to new accounts●33% of those new accounts come back to GOG & buy again
Note: You probably can’t give away your game--you’ll go broke.•but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..
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The Delight of Fair
●Charging flat prices worldwide gets around $1 = €1 / £1●More than 10 million downloads coming from every country in the world
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The Delight of Love
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Hey! Listen!
●Find the unexpected awesome thing and do it
●When you delight people, they trust you and will want to buy the next game you make, too!
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5 Things You Can Do Now
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Speak Differently +
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Encourage Involvement +
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Show Excitement! +
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Be Visible
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Show Humanity + +
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Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
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Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
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Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
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It’s Dangerous to Go Alone!