Download - PR News Twitter Webinar
How-To’s of Monitoring
1. Know your goals
2. What is relevant?
3. What are your needs?
4. Who are you listening to?
5. Measure
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Additional tips
• Twitter Lists (subscribe and create)
• Follow #hashtags
• Use URL shorteners for tracking
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Mini Case Studies
I. E Ink
Industry leading manufacturer of ePaper displays
II. Australian MuseumLeading cultural attraction in Sydney, Australia
III. WD-40 Household & workshop chemical - water and oil displacement spray
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Case Study
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Not many people are talking about “E Ink” as a brand
THE VALUE OF MONITORING TWITTER?
“It has been invaluable in… making
the process of finding user feedback
and reviews significantly faster.
We feed this information back to
product development teams and use
it to hone marketing campaigns...”
- Jenn Vail, Senior Marketing
Manager
E Ink – Improves eReader Displays by Listening
USE TWITTER TO:
• Gather valuable feedback from end
users
• Learn the trade-offs that end users
are willing to make (battery life,
glare, resolution, etc.)
• Determine the direction of product
developments
• Make products that end users love!
Case Study
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Australian Museum goes beyond followers to increase visitors and increase donations
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Case Study
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“…it’s important we listen to and
understand what is being said. But, most
importantly, we want to contribute to those
conversations and even ignite them.
That’s where we are seeing real growth in
the number of brand mentions.”
- Paige Perdue, Digital Marketing Director
VALUE OF TWITTER ENGAGEMENT?
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Key Takeaways for Monitoring Twitter
• Define what you want to get out of
listening
• Determine key words, phrases
• Know your engagement strategy
• Identify your target audiences
• Align with business goals
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Thank you!
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