Download - PR guidebook to targeting bloggers
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PR Guidebook to targeting bloggers
![Page 2: PR guidebook to targeting bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081414/54dac8c84a7959ef358b4585/html5/thumbnails/2.jpg)
Type of bloggers
DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc
PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS
INDIVIDUAL BLOGS or COLLABORATIVE BLOGS
TEXT/ PHOTO/ VIDEO BLOGS
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Most Journalists are opening their own blogs
Journalists Bloggers
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8 COMMANDMENTS while pitching to
bloggers
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Comment First Pitch Later
1.
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Preferably, first talk to them over the phone*
*Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.
2.
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Get their details right3.
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Show you know who they are
4.
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Don’t stalk; but be persistent
5.
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Send regular doses of information
6.
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Press releases
“NO, I’d much rather be pitched a story idea that is tailored to my blog”
“YES, its nice to receive updates”
Do you send
them to bloggers
or no?
*It’s good to know their personal preferences as there are 2 sides of the coin.
7.
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And finally…
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Bloggers actively promote their
stories on Facebook and Twitter –track their tweets/
shares/ comments
8.
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THANK YOU &
Hope this is of help