Download - PR & Digital Communications
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PR & DigitalCommunicationsTactics, Techniques and Writing Styles
and other stuf you may need so that you wonte dum!ounded when youre in the real world and!aced with a real li!e situation where you might end u"regretting not meeting me or not ha#ing in this class or course
in the $rst "lace% This is im"ortant, so its est that you sitdown, shut u" and ust listen, ut ' want you to "artici"ate
too, ecause i! you dont "artici"ate, youre gonnaha#e a aaad time% (e#er gonna gi#e you u", ne#er
gonna let you down, ne#er gonna run aroundand hurt youuuuu% (e#er gonna sayyyy
goodye, ne#er gonna tell a lieand hurt youuuu%
evin montalbo 11/11/2014
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)fecti#e DigitalCommunication
Efective digitalcommunication is theability to create
persuasivecommunications indiferent media: be it
websites, video, audio,text, oranimated multimedia.-classle.com
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Social *edia
Social media reers to the means ointeractions among people in whichthey create, share, and exchange
inormation and ideas in virtualcommunities and networs.-webcomm.tuts.edu
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Po"ular Social *edia Tools
and Plat!orms +logs
aceoo-./0
S)1 Twitter
2outue.Twitch
'nstagram
3in-ed'n
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www%social4searcher%com
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The Ten Commandments!or Social *edia *anagers
!. "hou shalt eedyourcommunity, not
your ego.
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The Ten Commandments!or Social *edia *anagers
#. "hou shalt recogni$e ollowers withgratitude.
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The Ten Commandments!or Social *edia *anagers
%. "hou shaltshare contentuseul to the
community
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The Ten Commandments!or Social *edia *anagers
&. "hou shalt not moderate or censorcomments 'unless they are
deamatory(.
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The Ten Commandments!or Social *edia *anagers
). "hou shalt postcommunity
rules.
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The Ten Commandments!or Social *edia *anagers
*. "hou shalt be transparent in alldecisions.
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The Ten Commandments!or Social *edia *anagers
+. "hou shaltnot eed the
trolls.
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The Ten Commandments!or Social *edia *anagers
. "hou shalt converse and notbroadcast.
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The Ten Commandments!or Social *edia *anagers
. "hou Shaltespond to /ll
0ueries 0uicly
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The Ten Commandments!or Social *edia *anagers
!1. "hou Shalt 2isten 3eore Speaing
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!1 "ips to 4rite Engaging5aceboo 6osts
!. 3e natural.
#. 3e relevant.
%. 3e visual.
&. 3e succint.
). 3e emotional.
*. /s ans.
+. 6ost uotes.
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9;"E;" 98/"content-curation-!1!>
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)5am"le o! Content Curation
?achinima - >youtu.be>
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CCCD?E4CCC
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PR & DigitalCommunications
-e#in montalo 6 77.77.897:
Tactics, Techniques and Writing Stylesand other stuf you may need so that you wont
e dum!ounded when youre in the real world and!aced with a real li!e situation where you might end u"regretting not meeting me or not ha#ing in this class or course
in the $rst "lace% This is im"ortant, so its est that you sitdown, shut u" and ust listen, ut ' want you to "artici"ate
too, ecause i! you dont "artici"ate, youre gonnaha#e a aaad time% (e#er gonna gi#e you u", ne#er
gonna let you down, ne#er gonna run aroundand hurt youuuuu% (e#er gonna sayyyygoodye, ne#er gonna tell a lie
and hurt youuuu%