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A
PRESENTATION
ONPROJECT REPORT
A Study On Customer Satisfaction Of Honda
Activa
PRESENTED To:-
GUJARAT TECHNOLOGY UNIVERSITY
PRESENTED BY :-
Anand S. Patel
ENROLLMENT NO!137390585007"
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ABOUT THE COMPANY
NAME OF THE COMPANY:
HONDA MOTORCYCLE & SCOOTER INDIA PVT.LTD.
ESTABLISHMENT YEAR:
Company was s!a"#$s% on '(!% A)*.+,,,.
ADDRESS OF THE COMPANY:
Mansa- D$s!-$/! 0o-*on Ha-yana In$a .
REPRESENTATIVE OF THE COMPANY:
M-. S%$n1$ Aoyama P-s$n! & CEO.
INVESTMENT OF THE COMPANY:
Rs.2(( /a-o-.
PRODUCTION CAPACITY OF THE COMPANY:
+(((((( Un$!s P- Ya-
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Honda has been the world's largest motorcycle
manufacturer since 1959, as well as the world's largest
manufacturer of internal combustionengines measured by volume, producing more than 14
million internal combustion engines each year. Honda
surpassed Nissan in 2001 to become the second-largest
Japanese automobile manufacturer. As of August2008, Honda surpassed Chrysler as the fourth largest
automobile manufacturer in the United States. Honda
is the sixth largest automobile manufacturer in the
world.
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PRODUCT PROFILE
Name : Honda Activa
Manufacturer : Honda Motorcyce and !cooter India
Production : "##$%Pre&ent
En'ine : $"( cc )%&tro*e+ &in'e%cyinder+ air%
cooed
Po,er : - ./0 1(2" *34 or 5 ./0 1(2-$ 634 in
"#$( mode
7ra*e& : rum+ $8#mm 1front 9 rear4 ,it/ C7!
3/ee.a&e : $+"85 mm Dimen&ion& : L: $+-$ mm+ 3: -$# mm+ H: $+$)-
mm
!eat /ei'/t : -( mm
Fue ca0acity : (2-( or (28 in "#$( mode
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LITERATURE REVIE3
Automobile Industry
M$#$n Ba 4'(++5
;M%Mar*etin'+ 7a
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P%$#$p
6o!#-
4'(+'4
Harey > David&on deaer& ran'in' from t/e CEO to t/e &ae& &taff+maintain 0er&onai=ed reation&/i0& ,it/ cu&tomer& t/rou'/ face to
face and &ocia media contact2 6no,in' cu&tomer& a& individua&
and conductin' on'oin' re&earc/ to *ee0 u0 ,it/ t/eir c/an'in'
e?0ectation& and e?0erience& ,/ic/ /e0& Harey > David&on to
define t/eir cu&tomer&@ need& .etter2
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RE!EARCH METHODOLO;
Re&earc/ met/odoo'y i& a ,ay to &y&tematicay &ove t/e re&earc/ 0ro.em2 It may
.e under&tood a& a &cience of &tudy /o, re&earc/ i& done &cientificay2 In it ,e &tudy
t/e variou& &te0& t/at are 'eneray ado0ted .y t/e re&earc/er in &tudyin' /i&
re&earc/ 0ro.em aon' ,it/ t/e o'ic .e/ind t/em2
Rsa-/% Ds$*n:
T/e 0ro0o&ed &tudy i& of E7PLORATORY NATURE2
P-$ma-y Da!a:
Primary data i2e2 coected for t/e fir&t time2 It i& fre&/ and ori'inay
coected .y t/e &urveyor2
I ,i u&ed ony 0rimary data in cacuatin' t/e &tudy and coect t/e data2
Samp#$n* Ds$*n:
A 0eo0e re&idin' in 7/i,ani in univer&e2
Peo0e e?i&tin' 9 Potentia cu&tomer are our 0o0uation2
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Samp# S$8:
A &am0e of $## re&0ondent& from
t/e different ocation& from 7/i,ani
City2 Too#s an ana#ys$s:
!tructured Bue&tionnaire Primary
Data2
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DATA ANAL!I! AND INTERPRETATION
B2$ Do you /ave any non%'eared &cooter
YES 97
NO 3
TOTAL 100
97
3
YES
NO
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B 2" 3/y did you 0refer Honda Activa
C/ea0er $8
;ood miea'e ("
Ea&y to Drive "" Com0any@& Ima'e $#
Ot/er # To!a# ,9
13
52
22
10
Cheaper
Good mileage
Easy to Drive
Company's Imags
Others
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B 28 From ,/ere did you 'et reference or information of Honda Activa
Friends 72
Relatives 11
Promotional
Advertisement
5
Dealers 5
Sales person 1
Mass Media 3Others 0
Total 97
72
11
5513
Friends
Relatives
Promotional Advertisement
Dealers
Sales person
Mass media
Others
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B 2) 3/ic/ ,ere your aternative a'ain&t Honda Activa
T! !cooty "
Ma/indra Duro 8"
!u=u*i Acce&& 8Hero Honda Pea&ure -To!a# ,9
TVS Scooty Mahindra Duro Suzuki Access Hero Honda Pleasure
0
5
10
15
20
25
30
35
40
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B 2( !ince /o, on' you are u&in' Honda Activa
Le&& t/an mont/ 5
8 to year )#
mont/ to$ year (
More t/an year "#
$ to 8 year ")To!a# ,9
8
40
5
20
24
Less then 6 month
3 to 6 Year
6 month to 1 year
More then 6 year
1 to 3 year
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B 2 3i you 0refer to Purc/a&e Honda Activa Ne?t time
e& 5-
No 5Can@t &ay "
To!a# ,9
87
8 2
Yes
No
Can't Say
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B 2-3i you recommend to ot/er to 0urc/a&e Honda Activa
e& "
No (
To!a# ,9
92
5
Yes
No
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B 25 Overa are you &ati&fied ,it/ Honda Activa
Hi'/y Di&&ati&fied 8#Di&&ati&fied $(
Neit/er &ati&fied nor di&&ati&fied $$
!ati&fied $)Hi'/y !ati&fied "-To!a# ,9
30
15
11
14
27Highly Disstisfied
Dissatisfied
Neither Satisfied nor
dissatisfiedSatisfied
Highly satisfied
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B 2 ;ive your o0inion re'ardin' attri.ute& of Honda Activa
A!!-$")!s H$*%#yD$ssa!$s$
D$ssa!$s$ N$!%-sa!$s$
no-$ssa!$s$
Sa!$s$ H$*%#ySa!$s$
To!a#
En*$n E$/$n/y
$ " "( ") )( -
M$#a* 4o-5 A;-a*
# $ 8# )" ") -
P$/< )p # $ " 8 (5 -
Ma$n!nan/ " )# $( 5 ( -
P-$/ # $ 8 - $- -
Loo< # # ) )( -
D)-a"$#$!y " $$ )( "# -
A!- Sa#sS-;$/
$ "( "# 8) $- -
A;a$#a"$#$!y $( 8# $# "# "" -
Rsa# Va#) $ " $ 5( 8( -
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1 2 3 4 5 6 7 8 9 10
0
10
20
30
40
50
60
70
80
90
100
Highly satisfied
Satisfied
Neither Satisfied nor Dissatisfied
Dissatisfied
Highly dissatisfied
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B 2$# 3/at mode of do you 0refer
Ca&/ (
Com0any oan #
Finance &c/eme& #
Ot/er& "
To!a# ,9
95
2
Cash
Company loan
Finance Schemes
Others
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B 2$$ Occu0ation of t/e re&0ondent&
!tudent 5$
!ervice 5
7u&ine&& (
Profe&&iona 8
To!a# ,9
18
8
5
3
Student
Service
Business
Professional
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B 2$" Rate t/e de&i'n of Honda Activa i&
7e&t (
7etter $;ood $"
Moderate $#
To!a# ,9
5916
12
10
Best
Better
GoodModerate
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RE!ULT AND FINDIN;
Re&0ondent& in t/e income 'rou0 of $#+### to $(+### and "#+### and a.ove u&in'active2
Amon' t/e $## re&0ondent& &urveyed mo&ty # cu&tomer are &ati&fied ,it/ t/i& .i*e2
Ony $# cu&tomer i& di&&ati&fied ,it/ t/e Honda active+ .ecau&e of avera'e2
Mo&t of cu&tomer i& educated and Guaified 0eo0e are &u''e&t /er .i*e orrecommended t/e com0any name2
7atter Miea'e
Nove !tye
Offer 0rovider
Percenta'e of ,e eGui0ment &ervice &tation
Lon' a&tin' dura.iity
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LIMITATION OF THE !TUD
Honda Motor& &ervice &tation i& e?ceent+ carefu ,it/ 0er&onainformation and i& vaue for money 2 T/e overa o0inion a.out HONDAMotor& i& very 'ood2 5 0eo0e a'reed t/at t/e &ae& 0er&on& are*no,ed'ea.e and $) &tron'y di&a'reed t/at t/e &ae& 0er&on& are*no,ed'ea.e2 ) 0eo0e a'reed t/at t/e &ae& 0er&on& &0ent enou'/time ,it/ t/em .efore t/e &ae& and 8 &tron'y a'reed ,it/ t/i&2 "
a'reed t/at &ae& 0er&on& &0ent enou'/ time ,it/ t/em durin' t/e &ae&+,/ie 8) &tron'y a'reed t/at t/e &ae& 0er&on& &0ent enou'/ time ,it/t/em durin' &ae& and ony ) di&a'reed ,it/ t/i&2 # a'reed t/at t/e&ae& 0er&on& &0ent enou'/ time ,it/ t/em after &ae&+ " &tron'ya'reed ,it/ t/i& and $) di&a'reed t/at t/e &ae& 0er&on& &0ent enou'/time ,it/ t/em after &ae&2 ) a'reed t/at t/e di&0ay of merc/andi=e,a& attractive and &tron'y a'reed t/at t/e di&0ay of merc/andi=e,a& attractive2
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7I7LIO;RAPH
www.wikipedia.com www.slideshare.com
http://www.zigwheels.com/newbikes/Honda/Activa-3G
http://
auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842
www.scribde.com
http://
www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227
www.infoauto.com
www.hondamotors.com
http://www.carandbike.com/honda-bikes/activa-3g
http://
www.business-standard.com/article/management/honda-rides-into
http://www.wikipedia.com/http://www.slideshare.com/http://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://www.scribde.com/http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.infoauto.com/http://www.hondamotors.com/http://www.carandbike.com/honda-bikes/activa-3ghttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.carandbike.com/honda-bikes/activa-3ghttp://www.carandbike.com/honda-bikes/activa-3ghttp://www.hondamotors.com/http://www.infoauto.com/http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.scribde.com/http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.slideshare.com/http://www.wikipedia.com/
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THAN6
YOU