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Marketing Fresh and Dried Hemp
Pick your own video $25 - $35/lb. fresh ($125-300/plant, too expensive)
Retail/Wholesale Biomass
Trim
Trimmed flower
$550/lb machine trimmed
$1000/lb hand trimmed
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Marketing Oil and Tincture
The more you spend, the greater the potential
Margin; getting calculator happy.
Super-critical CO2, full-spectrum oil $5/gram
10 kg of good biomass should yield 1 kg oil = 700 grams actual CBD =
700,000 mg = 700 bottles of 1000mg oil = $42,000 at a cost of $30/bottle.
$1000/plant, 2,500 plants/acre = $2.5 million/acre!!! These are the numbers
the equipment dealers want you to see.
Tinctures $35 - 500mg
$60 - 1000mg
The repercussions of being loud
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Banking
video
Insurance
Tainting your brand with the all-consuming crop
Dealing with shady characters - “it ain’t carrots”
Barriers to direct marketing
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Flaws in the market
-The farmer gets squeezed
-The integrity/redundancy/expense of testing
-Margins for trimmed CBD flower vs. margins
for trimmed THC flower
-Distinguishing quality in the marketplace
-The merits of being ‘certified clean’ (organic)
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Get small or get out
Mechanical vs. the old fashioned way
harvesting/drying
Post harvest handling
Quality over quantity
Heavy yields are better than big acerage
How big is your barn and how much electricity does it have?
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My hopes for the future of hemp